FirstCare Replaces NetSuite with Salesforce to Underpin UK Growth

Challenge

• Leading UK-based absence management specialist needed to replace existing NetSuite CRM system
• FirstCare needed a system to support up to 3,000 contacts previously stored in Outlook and other fragmented systems
• The company wanted to release the burden associated with managing a bespoke system in-house
• Teams were struggling to quickly create effective and targeted marketing campaigns from contact databases

Solution

• Deployed Salesforce CRM to eight sales and marketing professionals in the UK to unify and accelerate customer information
• Salesforce was implemented extremely quickly by FirstCare without external technical support—and the on-demand system requires no investment in dedicated technology infrastructure
• FirstCare has customized Salesforce SFA in many ways, including a tailored expenses management system which denotes precise cost of each sales

Results

• Salesforce has provided a critical role in support of FirstCare’s rapid organic growth
• Entire sales, marketing and management team have one-button, instant access to all crucial sales and marketing information, online wherever they have a browser connection, or off-line
• Management can drill-down to examine the precise cost of sale associated with each sales win
• Marketing team uses up-to-the-minute view of sales leads to compile, execute and compare the results of online and other types of marketing campaign activities