Hibernian AVIVA Health copes with phenomenal growth with the help of salesforce

Challenge

• Hibernian AVIVA Health is one of Ireland’s fastest –growing companies with multiple sales channels.
• The company was generating many leads from multiple channels and keeping track of these was providing to be a challenge.
• Hibernian AVIVA Health needed a facility that enabled it to store all of its leads, contacts and accounts in one central database – no matter where the leads are coming from.

Solution

• Hibernian AVIVA Health selected Salesforce because it was easy to use and web-based application.
• The mobility aspect was important as Hibernian AVIVA Health has a large and widely dispersed sales team that needs constant access to the company’s customer database.
• Key user groups in Hibernian AVIVA Health – sales, marketing and operations – helped in the tailoring and customisation of Salesforce
• Salesforce has been rolled out twenty users in key departments. Salesforce is used to central archive for leads and contracts and for distribution of leads to the sales team. 

Results

• Hibernian AVIVA Health has established a link between both its website and call centre to Salesforce, so that all customers contact
• Salesforce has greatly enhanced sales reporting and campaign tracking.
• Sales team members log onto Salesforce before customer visits in order to familiarise themselves with pervious activates, meeting, quotes, emails and visits. This has greatly improved customer service. 
• As Hibernian AVIVA Health continues to grow, it plans to roll out Salesforce to new members of sales and marketing teams.