Hibernian AVIVA Health copes with phenomenal growth with the help of salesforce

Challenge

• Hibernian AVIVA Health is one of Ireland’s fastest –growing companies with multiple sales channels.
• The company was generating many leads from multiple channels and keeping track of these was providing to be a challenge.
• Hibernian AVIVA Health needed a facility that enabled it to store all of its leads, contacts and accounts in one central database – no matter where the leads are coming from.

Solution

• Hibernian AVIVA Health selected Salesforce because it was easy to use and web-based application.
• The mobility aspect was important as Hibernian AVIVA Health has a large and widely dispersed sales team that needs constant access to the company’s customer database.
• Key user groups in Hibernian AVIVA Health – sales, marketing and operations – helped in the tailoring and customisation of Salesforce
• Salesforce has been rolled out twenty users in key departments. Salesforce is used to central archive for leads and contracts and for distribution of leads to the sales team. 

Results

• Hibernian AVIVA Health has established a link between both its website and call centre to Salesforce, so that all customers contact
• Salesforce has greatly enhanced sales reporting and campaign tracking.
• Sales team members log onto Salesforce before customer visits in order to familiarise themselves with pervious activates, meeting, quotes, emails and visits. This has greatly improved customer service. 
• As Hibernian AVIVA Health continues to grow, it plans to roll out Salesforce to new members of sales and marketing teams.

About Salesforce

• Salesforce.com is the enterprise cloud computing company.
• The Sales Cloud and the Service Cloud, are applications for sales and customer service (also known as customer relationship management or CRM). Salesforce CRM solutions help to deliver more business success for thousands of companies across the globe.