Analog Devices Integrates Salesforce with SAP

"The salesforce.com Professional Services team understands our business objectives so they can apply the best resources and solutions to our needs. This commitment has had a huge impact on our CRM initiative."


Challenge
  • Analog Devices, the world leader in data conversion and signal conditioning technology, found its sales teams were spending too much time entering data and not enough time focusing on strategic sales initiatives
  • The company needed an easy-to-use CRM system to improve productivity and enable collaboration between global sales and marketing teams across more than 40 product lines
  • Integration with existing SAP systems was crucial to help generate productivity gains
  • Usability, on-demand CRM infrastructure, and dedicated support were also key requirements

Solution
  • After selecting Salesforce, Analog Devices deployed the solution to 700 users worldwide in three months with business planning and integration expertise from salesforce.com Professional Services
  • The company integrated Salesforce with SAP
  • Salesforce.com Premier Support encourages usage and productivity
  • Dedicated customer service representatives provide innovative solutions for day-to-day issues, as well as communicating tips, tricks, and best practices based on Analog's business objectives

Results
  • Salesforce has streamlined communications now for over 800 sales and marketing employees worldwide
  • Ease-of-use has driven strong user adoption, facilitating greater collaboration worldwide
  • Integration with internal systems increased visibility into sales pipeline, enabling sales and marketing people to manage their business more effectively and efficiently
  • Sales teams have more time to focus on selling, rather than administrative work
 
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