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• With employees scattered throughout the United Kingdom, Inalytics is a strong advocate of teleworking. The company required an effective CRM solution to reflect this. "We wanted a solution that allows us secure access to our customer database from anywhere, at any time," says CEO Rick Di Mascio.

• After seeing an advertisement for Salesforce in Director magazine, Di Mascio knew he'd found the solution he had been searching for. "Finally, a CRM solution that allowed us to outsource the headache of maintenance and support."

• "With Salesforce we have a centralised, real-time view of our customers, leads, and prospects, which is crucial as the majority of our employees telework. I can log on at any time, from any location, and I know exactly what's going on," says Di Mascio.

Headquartered in Croydon, with employees scattered throughout the United Kingdom, Inalytics is a strong advocate of teleworking. The company required an effective CRM solution to reflect this. "We wanted a solution that allows us secure access to our customer database from anywhere, at any time," says Rick Di Mascio, CEO of Inalytics.

Inalytics provides performance measurement services to pension funds and fund managers. The solution provides independent, objective, and value-added information critical to the making of well-informed decisions across a range of investment areas for fund managers and pension funds alike.

In addition, Di Mascio was on the lookout for a solution that was easy to implement and could be outsourced. "I wanted a CRM tool but didn't want to be bogged down with a timely and costly implementation," says Di Mascio. "Using the system was the objective."

Inalytics considered a number of options available on the market, including running CRM software over a client/server network. However, these solutions either did not offer easy access to those employees working remotely or required lengthy installation and maintenance. Also the solutions required Inalytics to manage and maintain the software.

After seeing an advertisement for Salesforce in Director magazine, Di Mascio knew he'd found the solution he had been searching for. "Finally, a CRM solution that allowed us to outsource the headache of maintenance and support," he says. As easy to use as a Web site, Salesforce provides all the power of enterprise-class customer relationship management (CRM) software for a low monthly subscription per user. By offering the application on demand as an Internet service, Salesforce eliminates the need to buy, install, or maintain hardware, software, or networks. It can be implemented at a significantly lower cost than traditional enterprise software.

Designed for companies of any size, Salesforce combines on-demand CRM with a low total cost of ownership and a rapid time to value. Salesforce was created to help companies improve productivity, maximise efficiency, gain competitive advantage, and enhance long-term relationships with customers.

The first benefit of Salesforce for Inalytics was its rapid installation. The system was implemented in three days. "This alone was a huge benefit—to be up and running in such a short period in contrast to traditional CRM systems, which would have taken months," comments Di Mascio.

In addition, salesforce.com provides online training courses and standard support free of charge to ensure users get maximum benefit from the service.

"With Salesforce we have a centralised, real-time view of our customers, leads, and prospects, which is crucial as the majority of our employees telework. I can log on at any time, from any location, and I know exactly what's going on," says Di Mascio. "All the information I need is at my fingertips."

Broadband access has not been an issue. "The beauty of Salesforce is that you don't need broadband to access it," says Di Mascio. "It works perfectly, either by telephone line or modem, which is critical when employees are working remotely."

Another advantage is that Salesforce has boosted internal communication at Inalytics. "Salesforce provides us with a single view of the customer and prevents duplication of information, maximising customer service to our clients."

The monthly subscription model suits the Inalytics business plan and cash flow as there is no requirement to make large up-front and ongoing maintenance investments. "Salesforce.com's on-demand model allows us to devote executive attention to new opportunities and core business activities rather than wasting resources on solving IT problems," says Di Mascio. "We now have an enterprise-class CRM solution at a fraction of the cost of traditional software."

Although Inalytics is a small company, it has ambitious growth plans. "Salesforce is an affordable, scalable CRM solution that provides us with all the functionality we need now and in the future as we grow," says Di Mascio.