Kognitio’s sales productivity increases by 1000% within first month of using Salesforce

“It’s about making sales and marketing people accountable. It gives the business complete transparency – you know what’s going on. Salesforce has made the company more effective and more efficient.”

Sean Jackson
Marketing Director


Challenge
  • Kognitio was looking for a robust and reliable CRM solution to replace an ad hoc system of spreadsheets and databases.
  • Sales people had their own systems for lead tracking and the company wanted a more unified, consistent approach.
  • Kognitio had lots of data, but it was scattered around the company and thus difficult to harness effectively.

Solution
  • Implementation took only five days, dramatically reducing the time taken to get the system up and running, and users online.
  • In this time, the system was configured to suit Kognitio's needs; all relevant data was loaded and all marketing, sales and support staff were trained.
  • The roll-out was fast, involving just one day’s training, followed by some one-to-one support.
  • Employees found Salesforce very easy to use and soon became enthusiastic users.

Results
  • Kognitio’s sales productivity increased by 1000% within the first month of using Saleforce.
  • By using Salesforce, the company’s ability to analyse the effectiveness of its marketing campaigns increased by seven-fold.
  • The company’s CRM user adoption rate has gone from 20% to 100%, with everyone now using Salesforce.
  • Salesforce has automated the closed-loop processes between marketing campaigns, leads, opportunities, forecasts and customers, greatly increasing efficiency.
  • Kognitio is now rolling out a self-service portal for its customers
 
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