Thanks to Salesforce, Carglass has created a common database for its sales representatives
The Challange
- Carglass is a multinational enterprise, specialized in replacing and repairing automotive windshields, that maintains a strong presence in Italy through its 110 branches and 65 approved partners.
- Carglass has teamed up with Salesforce.com to tackle three major challenges
- Sales: They needed to make their clients' data and information accessible from a single point so that they'd be available to their entire sales force, no matter where its members physically were.
- Operations: They needed to unify data handling and archiving with reference to quality standards, checks and security regulations.
- Help Desk: They needed to handle tickets electronically and keep track of the status of each request.
The Solution
- Carglass chose Salesforce because of its unlimited scalability, ease of deployment and on-demand efficiency
- During the start-up phase, Salesforce SFA was deployed in the sales department for a total of 50 licenses.
- Given the great results obtained in this specific field, the company then decided to deploy the CRM solution to handle its Operations Department and its internal Help Desk
The Results
- Salesforce has allowed Carglass to streamline its enterprise data and make it completely accessible through the creation of a common database.
- The company has noted a significant reduction in lost data when an order not managed by the same person or office goes from hand to hand.
- The qualitative data that cannot be integrated into the management solution can now be archived and are immediately available
- Carglass has computerized and centralized its Help Desk management to slash the response time and keep track of the status of all requests