"In order to keep abreast of dramatic changes in the market, it is very important for us to collect and store information on market trends as well as customers. With Salesforce, we can quickly get information on customers, opportunities, and market, which is very useful to create business strategy. In addition, we could implement our CRM system in a short time, at low cost. In the near future, we will extend Salesforce to R&D and manufacturing department aiming at customer-oriented organization."


- Nitta Gelatin

Salesforce Enables Nitta Gelatin to Eliminate 1,540 Unnecessary Transactions a Year with Centralized Data Management

Challenge

  • Inability to share the information between sales and development
  • Wanted to consolidate data from several sources
  • Required CRM with integrated sales and development functionality

Solution

  • Rapid deployment and low total cost of ownership
  • Automated various business process
  • Visualized approval process between departments
  • Understood the status of development in real time

Results

  • Eliminated 1,540 business transactions a year with centralized data management
  • Integrated database enabled real-time data sharing between sales and development
  • Better analysis of the past opportunities made it easy to create more effective strategy
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Nitta Gelatin

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