Pharmion Customizes CRM for Use on Three Continents, in Five Languages, and via BlackBerry Devices

"Salesforce was the one CRM solution flexible enough for our worldwide pharmaceutical field organization. Its Force.com Builder toolkit gives us more than a vertical solution. We get CRM perfectly tailored to the way we work."


Challenge
  • Former CRM system maxed out by international expansion and ten-fold company growth
  • Needed customizable CRM to meet focus on developing new therapeutic products
  • Required support for mobile users, flexible integration, and rapid deployment in multiple currencies and languages

Solution
  • Selected Salesforce over Siebel and various vertical pharmaceutical applications
  • Key decision drivers included Salesforce's superior customization, integration, and features for global deployment
  • Quickly and easily customized using Force.com Builder
  • Easily integrated with Oracle housing distributor data
  • Accessible in the field via a BlackBerry through Force.com Mobile, eliminating the need for sales reps to carry laptops

Results
  • Users in three continents manage and share real-time information in five languages
  • Custom reports are now easily created by business users in their native languages
  • Global visibility for potential problems areas leads to better selling and account service
  • Slashed time to produce distributor data reports from five weeks to three hours
 
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