Maporama International Implements the salesforce.com On-Demand CRM Solution in 15 Days to Manage it' s Customers in 23 countries

"We needed a more efficient system to identify who our customers were, where our customers were, and what they were doing. The dual objective was to boost both sales and customer service."


Challenge
  • To combine know-how and capitalize resources dispersed over seven different countries.
  • To smooth interaction between the people within a networked organization
  • To have a flexible tool that is easy to implement for a small structure
  • To support rapid growth with a flexible solution
  • To maintain and develop service quality and contract renewal rates

Solution
  • Salesforce Enterprise Edition chosen in order to automate and optimize the company’s sales forces
  • Salesforce SFA (Sales Force Automation) chosen to create a single and integrated view of prospects and customers on a global scale
  • Became an AppExchange partner of salesforce.com to provide location-based services that are easy to integrate with any business application

Results
  • Deployed in just 15 days
  • Immediately adopted by users
  • Considerable reduction in customer opportunity processing times
  • Increase in team productivity and customer service quality
  • Clearer performance assessment indicators
  • Increased visibility of the company's offering for a target of almost 30,000 firms via the AppExchange platform
 
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