Multivariate and A/B Landing Page Testing

Maximize your conversion rates using Pardot’s landing page testing. By creating and testing multiple iterations of the same landing page, you can automatically determine your best option.

Pardot does the research, so you don’t have to.

  • Always know which landing pages are performing best.

    Create multiple versions of your landing page, assign an equal distribution of random traffic to each one, and run tests to declare a winner.

  • Test as much or as little as you want.

    With multivariate testing, you can test headlines, images, offer types, form length, form fields, and more. You can also run A/B tests for simple fine-tuning.

  • Maximize conversion rates.

    Make sure each landing page a prospect encounters is maximized for conversion by testing any and all page elements.

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