Referral Partners
Our Referral Partners introduce salesforce.com’s industry-leading CRM solutions to their customers around the world, and earn a percentage of the revenues for referred accounts. In addition to generating supplementary revenue, Referral Partners come to be seen as problem solvers in the industry. With the insight to know how saleforce.com can help, these partners are at a competitive advantage—better positioned to expand their customer base.
To prepare our Referral Partners to promote salesforce.com within their customer bases, they receive sales and product training. Many also offer additional, value-added products and services, helping companies customize or extend their CRM implementations.
Referral Partners increase salesforce.com’s market reach by:
- Leveraging their business experience and networks to introduce new customers to salesforce.com's application
- Integrating methodology and organizational practices into salesforce.com
- Leveraging salesforce.com to increase the value and benefit of their products and services for their own customers

BetterSell Solutions
Founded in 1999, BetterSell Solutions provides sales and marketing training and consulting to
companies large and small throughout the United States. The company was founded on the premise that
most companies were more concerned with describing all the features they had than with the problems
those features solved. Most companies' traditional sales training simply trained their sales reps
on the features they offered, the proverbial product dump. Then when the sales reps finally got in
front of the customer, they simply did a brain dump.
That's the problem we solve. We help companies position themselves and their products in
terms of the business problem they solve and then train the sales force to engage with their
customers on that basis. We also offer them the tools and structured methodologies to deal with
different sales models-from large account selling, to channel selling, to sales strategies, to
sales tactics.
The company has strategic partnerships and represents both Miller Heiman, the leader in sales
training and performance, and salesforce.com, the leading on-demand CRM solution.

Big Machines
BigMachines, Inc., founded in 1999, provides web-based configurator, quote, and proposal software and services to help companies streamline their selling processes from customer inquiry-to-order. BigMachines Lean Front-End® (LFE) solution digitizes complex selling processes and captures an organization's tribal knowledge to provide online product selection, configuration, quoting, and ordering capabilities for new products and aftermarket parts. BigMachines LFE provides in-depth sales reporting capabilities and easily integrates to existing ERP, CAD, and CRM systems, including its AppExchange-certified integration to the on-demand CRM leader salesforce.com

Catapult Target Profiling
Catapult Target Profiling leverages salesforce.com to help companies identify their key prospects, perform integrated direct marketing and telemarketing to those prospects, and then manage and clean the data associated with these campaigns. In addition, Catapult helps clean dirty data "en masse" within existing Salesforce.com instances, as well as migrating data from other CRMs to salesforce.com. Catapult customers have been able to significantly reduce marketing waste and increase sales and marketing operational efficiency, while at the same time increasing user adoption of their CRM.

Critical Path Strategies, Inc.
Do you need to transform a journeyman sales team into one capable of sustained sales excellence? Critical Path Strategies, Inc. collaborates with clients to achieve optimum sales force performance. We counsel sales leaders on sales organization development, strategy, and execution. Our customized consulting offerings focus on customer-facing teams, sales process, pipeline management, sales competency assessment, collaborative strategic supplier management, and leadership development. Incorporating CPS's observed and research-based best practices enables sales teams to build high-value relationships, expand sales opportunities, and grow top-line revenue. Our clients regularly report that their revenues grew 100 to 500 times the amount that they invested in CPS. Our strategies for organizing and managing effective sales teams are captured in the book, Building a Successful Sales Organization, written by CPS partners Art Wilson, Mike Morton, Mike Higgins, and Ken Evans.

Relationship Economics
What is the quantifiable value of a relationship? Your personal and professional success depends on
the diversity and quality of your relationships with others. Yet most of us don't invest enough
time building and nurturing the key relationships we need to achieve success. That's where
RelationshipEconomics™ comes into play.
RelationshipEconomics isn't about networking. It's about learning how to invest in people for
an extraordinary return. It's about understanding Relationship Currency™, accumulating Reputation
Capital™, and building your Professional Net Worth™. Leverage your salesforce.com investment to
reduce your average sales cycle (ASC), increase your average sales prices (ASP), and enhance your
Relationship Signature Index™ (RSI). The Nour Group, Inc.,
404-419-2115




