Analytics

Justify Your Marketing Spend with Real ROI Calculations

Salesforce's easy-to-use marketing analytics help you see the impact of your marketing campaigns. Once you’re armed with this knowledge, you can determine which activities generate the most revenue to demonstrate the results of your marketing spending.

Campaign Effectiveness

Get real-time insight into the success of individual and ongoing marketing campaigns by tracking them from lead generation through to closed sales. Use Salesforce’s web analytics to measure and track online search marketing campaigns and Google campaigns. Learn more about Google AdWords integration.

Win-Loss Analysis

Predictive analytics help you stay on top of past and emerging competitive trends and identify the key issues that are costing you sales deals. You can use this information to prioritise product enhancements and target your marketing strategies to overcome objections.

Reporting and Charting Tools

Create reports on-the-fly with easy-to-use wizards. Customised reports and charts let you present your marketing analytics data in a way that makes the most sense to your organisation.


Demographics

Market demographics are a vital component of marketing analytics. Identify customers and prospects by key demographics and spot changes in customer and prospect behavior as well as purchasing trends by industry, size, geography, and more.

Custom Report Formulas and Highlighting

Create formulas and perform calculations on raw data within Salesforce—and avoid exporting to spreadsheets. Highlight exceptions and out-of-range values to assist in quick identification of anomalies and trends in large amounts of data. Makes managing your marketing campaigns easier.

Learn More

Salesforce Marketing offers a number of professional tools for managing your marketing analytics: analytics, data quality management and dashboards.

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