CRM Information at Your Fingertips

Valid information is crucial to understand CRM. Every CRM implementation is unique - like every business is unique. It is therefore necessary to have as much information about CRM as possible. This results in better choices about how your company can use CRM to improve customer relationships and the bottom line of your business.

If you don't believe us, you can get highly reliable CRM information from experts, industry analysts, and real-world salesforce.com customers. You can also view CRM demos and Webinars, and read a few CRM white papers. Our CRM Information Resource Centre gives you access to all the information you need.

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CRM Demo Centre

Viewing a CRM demo to see firsthand how salesforce.com's CRM applications can help your business is one of the best ways to begin your research. For a short but fact-filled product tour, click on any of the CRM demos on this page; if your appetite hasn't been sated, delve into a CRM white paper for an even deeper insight.

For example, view the CRM demo of salesforce.com's service and support solution to learn how to retain customers by delivering superior service, while keeping costs and risk low. Equip yourself with the right CRM information to give the customer support agents the necessary knowledge to quickly deliver real-time resolutions. Finally, learn how to easily create a customer self-service portal that helps customers help themselves.

CRM White Papers and Industry Research

A wide selection of CRM white papers and CRM industry research is offered by salesforce.com's CRM Information Research Centre, where you can expand your knowledge of CRM by reading one or more of these information-packed CRM white papers:

  • CRM White Paper: 9 Key Plays for CRM Success. If your aim is to spur business growth while minimising risks, this is the CRM information you need. You can focus on existing customers to ensure their loyalty and turn them into advocates for your business, while rigorously examining financial investments to do more with less. After reading this CRM white paper, you can see the CRM information by viewing the Salesforce CRM demo for Sales Force Automation.
  • Critical CRM Information: 8 CRM Essentials Guide. The best ways to keep customers on the rise and competitors on the run is examined in this very popular CRM white paper. The Guide is packed with CRM information and insights from industry experts and more 32,000 salesforce.com customers, updated annually. Imagine the Guide as a CRM demo in written form. To help you implement a solution your people will actually use, the CRM information in the 8 CRM Essentials Guide includes an in-depth view of how innovative technologies and strategies can achieve real results in record time, with point-and-click capabilities, whilst getting a comprehensive view of your customers.
  • Ten Winning Ideas for Managing Your Channel—Must-Have CRM Information. Do you have an indirect sales pipeline with 360-degree visibility? Is the revenue potential of your partner relationships being maximised? Find out how to achieve channel management success with Salesforce CRM Partners in this CRM information guide that explains it all. If anything remains confusing, be sure to view the CRM demo. You'll learn how to recruit new partners in hours, not weeks, train them faster and better, and accurately track and measure channel performance.
  • CRM White Paper: Salesforce CRM Ideas. Get hard to find important CRM information to learn how to inspire, capture and harness the power of ideas. Increase business success with the intuitive Web 2.0 techniques people use every day to book travel, download music, and share interests. The CRM information in this white paper gives you plenty of suggestions on how to easily set up an online community for sharing and voting on ideas and teaches you how to spark new ideas more quickly and at a much lower cost. This CRM white paper also tells you how to drive innovation to stay ahead of your competitors and how to gather real-time, user feedback to quickly validate and prioritise ideas.

CRM Demos and More: Executive Success Kits

If you are looking for CRM information in a convenient, pre-sifted package then these complimentary kits may be just what you need. As well as offering a 30-day free trial, they pull together a variety of key CRM information resources, including Webinars, CRM white papers and demos:

  • PRM Sales Success Kit. If you want to develop a loyal partner community and learn how to maximise your partners' revenue potential, as well as achieve real-time visibility into your channel, read on. . . this kit gives you all the CRM information you need to achieve these aims. The first part of the kit is a CRM white paper featuring established ideas for managing your channel and setting your partners up for future success. The CRM demo also provides tips on how to create a collaborative space to win deals, and shows you how to provide your partners with seamless access to leads and key CRM information.
  • Customer Service and Support Kit. This complimentary kit demonstrates why Salesforce CRM is the right customer service solution for a tough economy or, for that matter, any economy. It is crammed with enlightening CRM information: see how to deliver the self-service portal your customers want and make every agent successful by optimising your call centre - by viewing the CRM demo. Learn how to improve operational efficiencies in your contact centre, and more enlightening CRM information in the Webinar. Learn how one company saved US$12.4M in labour costs and increased agent productivity through an eleven-fold reduction in case turnaround time in the CRM white paper research from Forrester. And with a 30-day free trial of Salesforce CRM Call Centre, you can get your own custom-tailored CRM demo and enjoy the most convincing, first-hand CRM information experience.

Read Industry Research for Invaluable CRM Information

Respected third-party research firms and analysts have produced the following collection of CRM white papers and studies. Take advantage of authoritative insights, customer surveys, CRM strategies, best practices, and informed opinion which can all be downloaded, giving you a wealth of CRM information:

  • Gartner Report on Software as a Service (SaaS) in the Enterprise. This coming year, 90% of surveyed organisations plan to maintain or increase their use of SaaS. Discover the cost-effectiveness, ease of use and rapid-deployment advantages of SaaS and get the CRM information and insights behind the statistics. Then see for yourself by watching our Salesforce CRM demo.
  • CRM White Paper from CSO Insights. CRM information and analysis with a unique approach: "Impact of CRM and Sales Process: Monetising the Value of Sales Effectiveness". This free CRM white paper is an exploration and comparison of the success of sales teams that are using a CRM application, vs. those that aren't. There are truly eye-opening insights into CRM information in this paper. If you're like most companies, you'll feel compelled to make use of a free 30-day trial after reading the white paper and viewing our CRM demo.

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