It’s always easier to pursue leads when you have the right information. With Salesforce in your corner, you’ll have all the right insights at your disposal to close a deal. You’ll be able to see at a glance how long a lead has been active, who your key contacts are, what they’ve been looking at on your website and whether they’ve taken any action towards buying from you. You’ll have a full picture of how your relationship with a potential customer has progressed so far; and because it’s all part of the same cloud-based platform, the information is available to everyone who needs it, from call centre through to customer service. Lead management might be more of an art than a science, but we think we’ve found a pretty successful formula.
Salesforce’s lead tracking and management capability covers both marketing and sales, so you have complete visibility of your entire funnel, following your leads from click to close. Marketing planning and tracking means you can also identify your most successful marketing campaigns and the audiences they struck a chord with, helping you to plan new campaigns and tactical marketing efforts more effectively.
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With a crystal ball it would be easy to see which campaigns are worth sinking your budget into and which leads are going to pay off. We can offer the next best thing. Salesforce will manage and track your marketing campaigns across all channels, including social, and give you a clear picture of their impact right across your sales pipeline. And with more insight into marketing qualified leads, those campaigns can be targeted more accurately than ever.
Over time, you’ll be able to see what works well and make smarter marketing budget decisions based on clear performance insights. So before you invest in a major multi-channel marketing campaign, you’ll be able to crunch the numbers and find out its probability of success. Focusing your budget where it really counts means better campaign performance and greater sales lead generation and ultimately, better returns for your business.
Take a free trial of Salesforce and start experiencing how it can improve both sales and marketing performance:
Make smarter decisions about where to invest marketing dollars, and show the impact of your marketing activities on your company's bottom line.
Salesforce lets you track all the right information about your leads. Know what marketing campaign a lead came from, have the most up-to-date contact information, and see all relevant activities to help you convert more leads.
Set up automatic lead scoring and routing to ensure leads never fall through the cracks, and that the right sales reps follow up on leads while they’re hot.
From lead capture to close, you can manage and track campaigns across all channels, including social media. Make smarter decisions about where to invest, and show the impact of your marketing activities on your sales pipeline.
Learn how a sales manager and sales rep use Salesforce to manage their day. This interactive tour guides you through the different capabilities of Salesforce. Experience the world’s #1 CRM app today.
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