The Social Enterprise

3 steps to the Social Enterprise

More companies are interacting socially, both internally and with customers. You can get social in 3 steps—where and how you start is up to you. In fact, as you read through the steps, you may find that your company has already begun its social transformation.

Get ready to engage with customers and employees in ways that are more social and mobile than ever.
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Step 1: Develop a social customer profile

You already have basic contact information for your customers and prospects, but wouldn't it be great to really understand who they are and what they like? Create a customer social profile with information from apps like Facebook and Twitter, and get a complete picture so you know exactly what people want and expect.

Step 2: Develop an employee social network

At work, it's hard to stay on top of what's going on and to find what you need, when you need it. An employee social network breaks down the corporate barriers and allows good ideas to come from anywhere in the company. In the Social Enterprise, it's easy to stay on top of everything that matters and to work more collaboratively and productively.

Step 3: Develop a customer social network

Billions of conversations happen online every week. A customer social network connects you with your customers on social sites like Twitter, Facebook, and YouTube. Get insight into what people are saying and filter what’s important, so you can engage and influence when it makes sense. The result: unique experiences that delight your customers and communities.