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  <channel>
<title>
	<![CDATA[Social Success]]>
</title>
<image> <url>
http://www.sfdcstatic.com/common/assets/img/logo-new.png</url>
<title>
	<![CDATA[Social Success]]>
</title>
<link>
http://www.salesforce.com/uk/socialsuccess
</link>
</image>
<link>
http://www.salesforce.com/uk/socialsuccess
</link>
<description><![CDATA[
		Harnessing the power of social media for your business
	]]></description>  <item>
<title>
	<![CDATA[London Mayoral Election 2012 - A real-time social overview]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Our real-time infographic provides analysis of the conversations taking place across the social Web about the Mayor of London elections
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/london-mayoral-election-2012.jsp
</link>
<pubDate><![CDATA[Tue, 15 May 2012 10:59:47 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[How to use social media for customer service]]>
</title>
<category>
Customer Service
</category>
<description>
<![CDATA[
How social media is changing customer service – we created a short, sharp Prezi that takes you through a typical case, from angry tweet to happy ending.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-customer-service/social-media-for-customer-service.jsp
</link>
<pubDate><![CDATA[Thu, 10 May 2012 15:45:01 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[How to get started with Pinterest]]>
</title>
<category>
How to Guides
</category>
<description>
<![CDATA[
Pinterest for business: Here are ten easy ways you can begin using Pinterest for your company.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/how-to-get-started-with-pinterest.jsp
</link>
<pubDate><![CDATA[Thu, 3 May 2012 16:53:42 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[SocialSuccess Dream Team of North America]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Social-powered businesses have to work together as teams. So we&#039;ve put together two dream teams of social media influencers. Here is our North American Dream Team - The American Socialites
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/socialmedia-dreamteam-us.jsp
</link>
<pubDate><![CDATA[Wed, 28 Mar 2012 08:33:05 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[SocialSuccess Dream Team of Europe]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Social-powered businesses have to work together as teams. So we&#039;ve put together two dream teams of social media influencers. Here is our European Dream Team - The European Engagers
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/socialmedia-dreamteam-europe.jsp
</link>
<pubDate><![CDATA[Wed, 28 Mar 2012 08:32:45 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[LinkedIn For Sales: an action plan for salespeople]]>
</title>
<category>
Sales
</category>
<description>
<![CDATA[
LinkedIn just might be one of the most powerful sales tools ever invented - for identifying opportunities, researching prospects and engaging people early. With this action plan, you can start to benefit from LinkedIn today and improve your sales process.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-sales/linkedin-for-sales.jsp
</link>
<pubDate><![CDATA[Wed, 28 Mar 2012 08:29:36 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[6 ways to deal with negative social media comments with Xabier Ormazabal]]>
</title>
<category>
Customer Service
</category>
<description>
<![CDATA[
Social media gives companies direct, unmediated access to prospects and customers. It encourages dialogue between companies and their customers, but can also lead to negative comments on social forums. So how do you deal with these?
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-customer-service/6-ways-deal-with-negative-social-media-comments.jsp
</link>
<pubDate><![CDATA[Wed, 28 Mar 2012 08:27:19 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[How to write a social media usage policy for your business]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Social media offers new levels of direct access to customers, prospects and the whole online world. With more and more of your employees engaging in social networks online, the line between what&#039;s personal and professional starts to blur. It&#039;s critical to have a social media policy that makes it clear what&#039;s expected from those who represent your brand.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/social-media-policy-for-business.jsp
</link>
<pubDate><![CDATA[Wed, 28 Mar 2012 08:26:47 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Expert Interview with Mike Stelzner from Social Media Examiner]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Michael Stelzner is the founder and CEO of Social Media Examiner. In just  over 2 years Mike has grown the site to over 450,000 monthly visits and one of the top 6 marketing blogs in Ad Age. We called Mike up to get his thoughts on social media and how businesses could use it to really make an impact for them in 2012.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/expert-interview-mike-stelzner-socialmediaexaminer.jsp
</link>
<pubDate><![CDATA[Wed, 28 Mar 2012 08:26:19 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Ten Tips for Using LinkedIn for Sales Prospecting]]>
</title>
<category>
Sales
</category>
<description>
<![CDATA[
With over 150 million members worldwide, LinkedIn is one of the major social networks (alongside Facebook, Twitter and, increasingly, Google+). In fact, for business, it is arguably the social network. LinkedIn can be a great source of new leads and tangible revenue. In this article one of our sales experts discusses how they used LinkedIn to deliver against their sales targets.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-sales/10-tips-for-using-linkedin-sales-prospecting.jsp
</link>
<pubDate><![CDATA[Wed, 28 Mar 2012 08:25:26 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[An Inbound Marketing Case Study: #SocialSuccess]]>
</title>
<category>
Marketing
</category>
<description>
<![CDATA[
I presented at the Technology for Marketing &amp; Advertising conference in London last week on the story behind our #socialsuccess site.  The presentation discusses the changing landscape for marketers, as people don’t buy like they used to.  Instead there is a new purchase journey for prospects that we, as marketers, need to adapt to.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-marketing/inbound-marketing-case-study.jsp
</link>
<pubDate><![CDATA[Wed, 28 Mar 2012 08:24:26 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Key Customer Experience Trends in 2012 - Social Media Friend or Foe?]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
While there are unknown elements in the future, many of which will be challenging, there are also exciting opportunities from factors such as: &#039;the Cloud&#039;; new enabling technologies; new working patterns; social and new contact channels writes Anne Marie Forsyth, CEO, CCA. Read her predictions of the key trends that will shape customer service in 2012.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/key-customer-experience-trends-2012.jsp
</link>
<pubDate><![CDATA[Wed, 28 Mar 2012 08:23:37 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Using Social Media to Drive Business Advantage]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
The ongoing march of social networking shows no sign of abating. Facebook now has more than 750 million active users, 50 per cent of which log on to the site on any given day. Learn how SME&#039;s are leveraging this to drive their business forward and gain a competitive advantage.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/using-social-media-drive-business-advantage.jsp
</link>
<pubDate><![CDATA[Tue, 27 Mar 2012 17:18:17 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Your Social Enterprise Starts Here: An Introduction for Sceptical Strategists]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Social media just might be the most hyped phenomenon in recent memory. But in this case, the hype may actually understate reality. This short, rather colourful presentation gives you a practical overview of the most important ways to harness social media today.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/your-social-enterprise-starts-here.jsp
</link>
<pubDate><![CDATA[Tue, 27 Mar 2012 17:15:36 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Social Media Business Etiquette Tips: A crowdsourced guide for everyone]]>
</title>
<category>
Marketing
</category>
<description>
<![CDATA[
Every new form of communication creates new rules of engagement. Unfortunately, these rules are often unspoken. In the early days, the rules might be hotly disputed, too. So, in the spirit of practicing what we preach, we decided to ask people in social channels (LinkedIn groups, Quora, Focus and Twitter) to contribute their tips for social media business etiquette.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-marketing/social-media-business-etiquette-tips.jsp
</link>
<pubDate><![CDATA[Tue, 27 Mar 2012 17:07:28 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Expert Interview with Christoph Schmaltz on Social Business &amp; Collaboration]]>
</title>
<category>
Collaboration
</category>
<description>
<![CDATA[
In this expert interview with Christoph Schmaltz we discuss social media and it&#039;s effects on business and collaboration. Christoph is a Senior Consultant at Headshift. He creates and executes social business and social media strategies primarily for global professional services, legal and financial institutions. Read the interview in full.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-online-collaboration/expert-interview-christoph-schmaltz-social-customer-business.jsp
</link>
<pubDate><![CDATA[Tue, 27 Mar 2012 17:01:59 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Social Media Analytics: The Small Business Guide to Metrics and Tools]]>
</title>
<category>
How to Guides
</category>
<description>
<![CDATA[
Social media marketing  for small business can be a massive competitive advantage if used correctly. From brand awareness, better engagement, social selling and customer service, there are lot&#039;s of opportunities. But it&#039;s difficult to measure exactly what social media is doing for your business. Learn what you should be monitoring to help measure the effects of your social media efforts.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/social-media-analytics-guide-metrics-tools.jsp
</link>
<pubDate><![CDATA[Tue, 27 Mar 2012 16:57:18 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[It’s time for retail to get radical - Expert Opinion with Shaun Smith]]>
</title>
<category>
Marketing
</category>
<description>
<![CDATA[
Why is it that some brands are barely surviving whilst brands like Burberry and Amazon are thriving? Customers want to shop in new ways and its time for retail to get radical. Shaun Smith looks at the retailers who are embracing innovation and winning.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-marketing/retail-get-radical-w-shaunsmith.jsp
</link>
<pubDate><![CDATA[Tue, 27 Mar 2012 16:51:48 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The Social Selling Resource Round-up]]>
</title>
<category>
Sales
</category>
<description>
<![CDATA[
As the impact of social media on the sales profession increases, best-practice ideas are starting to bubble up all over the web. So we thought we&#039;d share some of the best content out there in our Social Selling Round-up.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-sales/social-selling-resource-round-up.jsp
</link>
<pubDate><![CDATA[Fri, 2 Mar 2012 11:27:55 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The Social Founder: Interview with Will Critchlow of Distilled]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Will Critchlow is a rare, undisputed SEO expert and co-founder of Distlled, one of the world&#039;s top SEO agencies. Distilled has grown from two people to 48 people in offices in London, Seattle and New York. In this interview Will talks to us about Distilled&#039;s use of social media to grow their business.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/will-critchlow-distilled.jsp
</link>
<pubDate><![CDATA[Thu, 1 Mar 2012 11:42:26 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Social Media - best friend of customer service]]>
</title>
<category>
Customer Service
</category>
<description>
<![CDATA[
There is a lot of nervousness about Social Media, and for a good reason. Reputations can easily be won or lost on the basis of customer feedback posted online.  The challenge is that social media has yet to be fully embraced by customer service departments.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-customer-service/social-media-best-friend-customer-service.jsp
</link>
<pubDate><![CDATA[Wed, 22 Feb 2012 17:45:53 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The Mini-Guide to Social Selling from Salesforce.com]]>
</title>
<category>
Sales
</category>
<description>
<![CDATA[
Our mini-guide to Social Selling will show you how to harness social media to improve sales of your products. Learn how to discover sales opportunities with social media, getting to know your prospects better, collaborative selling and much more.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-sales/mini-guide-to-social-selling.jsp
</link>
<pubDate><![CDATA[Wed, 22 Feb 2012 17:08:15 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Expert Interview with Mark Tamis on Social CRM]]>
</title>
<category>
Sales
</category>
<description>
<![CDATA[
Description: Mark Tamis is an experienced consultant, manager and advisor on Social CRM, Enterprise 2.0 and Social Business. In this expert interview with Mark we discuss all things Social CRM. Read the full interview here.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-sales/expert-interview-mark-tamis-social-crm.jsp
</link>
<pubDate><![CDATA[Wed, 22 Feb 2012 17:07:44 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The Social Sales Revolution - 7 Steps to get Ahead]]>
</title>
<category>
Sales
</category>
<description>
<![CDATA[
Cold calling and &#039;blind selling&#039; are yesterday&#039;s games. In this Dreamforce session &#034;The Social Sales Revolution: 7 Steps to Get Ahead&#034; we introduce the power of Social Selling and show you seven steps to help harness it.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-sales/7-steps-improve-social-sales.jsp
</link>
<pubDate><![CDATA[Wed, 22 Feb 2012 17:07:20 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Creating the Social Enterprise in 2012]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
There has been an explosive growth in social media use over the past year with Twitter, LinkedIN and Facebook all reporting phenomenal growth figures. Add the emergence of Google+ to the market and social media is changing the way that brands go to market. Shaun Smith takes a look out how social media is impacting global brands and how they are leveraging social channels as a key business driver.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/creating-the-social-enterprise.jsp
</link>
<pubDate><![CDATA[Wed, 22 Feb 2012 14:11:06 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[How to Build an All-Star Social Media Team]]>
</title>
<category>
How to Guides
</category>
<description>
<![CDATA[
Social media is increasingly touted as a crucial part of the marketing mix, but things can go terribly wrong if campaigns are poorly executed. You need an all star team to ensure your company stays ahead of the competition. Get our free guide on how to build an all star social media team with quotes from the experts.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/how-to-build-all-star-social-media-team.jsp
</link>
<pubDate><![CDATA[Wed, 22 Feb 2012 11:09:33 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[4 Experts Discuss How to build an All Star Social Media Team]]>
</title>
<category>
How to Guides
</category>
<description>
<![CDATA[
In this edition of our expert interview series, we get expert advice from Lisa Barone (Outspoken Media), Kristy Bolsinger (Ant&#039;s Eye View), Rand Fishkin (SEOMoz) and Niall Harbison (SimplyZesty) on how you can build an all star social media team to help building your social media marketing channel.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/expert-interview-build-social-media-team.jsp
</link>
<pubDate><![CDATA[Wed, 22 Feb 2012 11:06:52 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[3 Experts Discuss How To Measure Social Media]]>
</title>
<category>
How to Guides
</category>
<description>
<![CDATA[
In this edition of our expert interview series, we get expert advice from Charlie Osmond (FreshNetworks), Ian Lurie (Portent) and Jennifer Sable Lopez (SEOMoz) on how you can best measure the impact of social media on your business.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/expert-interview-social-media-measurement.jsp
</link>
<pubDate><![CDATA[Wed, 22 Feb 2012 11:04:48 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[12 social media statistics that will rock your world]]>
</title>
<category>
How to Guides
</category>
<description>
<![CDATA[
We hear the big numbers all the time – 80 million users for one network, 800 million for another – but all too often that’s all there is. In this article we’ve chosen some killer statistics you may not have come across and we’ll show why they matter for you.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/12-social-media-stats-that-rock.jsp
</link>
<pubDate><![CDATA[Wed, 22 Feb 2012 11:03:04 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The State of Social Media 2012 with our panel of social media experts]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Social media hit the business world like a tornado. There aren&#039;t many businesses out there that aren&#039;t experimenting with some form of social media. Hear what our dream-team panel of social media experts and practitioners had to say when they were asked a range of questions to access the state of social media for 2012.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/the-state-social-media-2012.jsp
</link>
<pubDate><![CDATA[Mon, 20 Feb 2012 21:32:47 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Social Media as an Innovation Driver]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Social Media is rapidly changing the way we do business. In this article we look at 3 core areas, internal collaboration, customer feedback and crowdsourced innovation, and how social media is helping businesses innovate in these areas.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/social-media-innovation-driver.jsp
</link>
<pubDate><![CDATA[Tue, 14 Feb 2012 13:58:34 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Six Principles of the Social-Powered Enterprise]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Social media is here and it’s changing your business in many ways. We think that’s more than just a good thing – it’s a massive opportunity. This fancy infographic takes six important principles of the social-powered business and makes them really easy to swallow, digest and…er… put into action.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/six-principles-of-social-powered-enterprise.jsp
</link>
<pubDate><![CDATA[Tue, 14 Feb 2012 13:58:05 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Set the Social Road Map for Your Company]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Are you just starting on the path to becoming a social business or are you well on your way? Whether you’re a novice or an expert, this Dreamforce session suggests next steps to help your organization reap the rewards of becoming more social.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/set-the-social-road-map-for-your-company.jsp
</link>
<pubDate><![CDATA[Tue, 14 Feb 2012 13:57:52 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Social in the Year Of The Dragon by Shaun Smith.]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Shaun Smith discusses the key trends for customer service in 2012 including brand purpose as a key differentiator, redefinition of social status, multi channel customer experience and internal social networks.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/social-in-year-of-the-dragon.jsp
</link>
<pubDate><![CDATA[Tue, 14 Feb 2012 13:56:53 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The State of Social Media 2012 with Xabier Ormazabal PM Director at Salesforce]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Xabier Ormazabal , Product Marketing Director at Salesforce, gives his answers to the State of Social Media 2012 interview. Learn about the benefits of employee social networks and how enterprise applications are becoming more social &amp; mobile.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/the-state-social-media-2012-xabier-ormazabal.jsp
</link>
<pubDate><![CDATA[Tue, 14 Feb 2012 13:55:10 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The State of Social Media 2012 with Roger Warner MD of Content &amp; Motion]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Roger Warner, MD of Content &amp; Motion, gives his answers to the State of Social Media 2012 interview. Learn why over-focusing on shiny bits of Social technology can be detrimental to your success and why Facebook and Twitter are the channels that the mainstream needs to focus on. Get his full insights right here.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/the-state-social-media-2012-roger-warner.jsp
</link>
<pubDate><![CDATA[Tue, 14 Feb 2012 13:55:02 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The State of Social Media 2012 with Richard Weaver Ecommerce Director of Majestic Wine]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Richard Weaver, Ecommerce Director of Majestic Wine, gives his answers to the State of Social Media 2012 interview. What social channels or platforms are growing in 2012 and what has been the biggest disappointment or over-hyped. Get his full insights right here.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/the-state-social-media-2012-richard-weaver.jsp
</link>
<pubDate><![CDATA[Tue, 14 Feb 2012 13:54:49 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The State of Social Media 2012 with Joe Chernov VP Content Marketing Eloqua]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Joe Chernov, VP of Content Marketing at Eloqua, gives his answers to the State of Social Media 2012 interview. Hear how spending too much time on vanity metrics can effectively trap the marketer and why SlideShare needs to be part of your B2B marketing mix. Get his full insights right here.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/the-state-social-media-2012-joe-chernov.jsp
</link>
<pubDate><![CDATA[Tue, 14 Feb 2012 13:54:39 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The State of Social Media 2012 with Christer Holloman The Social Media MBA]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Christer Holloman, head of digital product development at The Times &amp; The Sunday Times, gives his answers to the State of Social Media 2012 interview. Is 2012 the year when we will start to form new networks based on affinity? Get his full insights right here.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/the-state-social-media-2012-christer-holloman.jsp
</link>
<pubDate><![CDATA[Tue, 14 Feb 2012 13:54:30 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The State of Social Media 2012 with Ashley Friedlein CEO of Econsultancy]]>
</title>
<category>
Social Success
</category>
<description>
<![CDATA[
Ashley Friedlein the CEO of Econsultancy gives his answers to the State of Social Media 2012 interview. Is Facebook showing signs of plateauing? Are we moving back to onsite social? Get his full insights right here.
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</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media/the-state-social-media-2012-ashley-friedlein.jsp
</link>
<pubDate><![CDATA[Tue, 14 Feb 2012 13:54:17 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[History of Cloud Computing]]>
</title>
<category>
Cloud Computing
</category>
<description>
<![CDATA[
Business technology has a long and fascinating history, one that is almost as long as business itself, but the developments that most directly influenced the history of cloud computing start with the emergence of computers as providers of real business solutions. Lets take a journey through the history of cloud computing
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</description>

<link>
http://www.salesforce.com/uk/socialsuccess/cloud-computing/the-complete-history-of-cloud-computing.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 14:03:29 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[What is Cloud Computing - The Complete Guide]]>
</title>
<category>
Cloud Computing
</category>
<description>
<![CDATA[
Find out about cloud computing, and learn why it&#039;s turning the idea of software on its head. Includes videos, images, definitions and everything you need to know about cloud computing.
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</description>

<link>
http://www.salesforce.com/uk/socialsuccess/cloud-computing/what-is-cloud-computing.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 14:03:20 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Why Move to the Cloud? 10 Benefits of Cloud Computing]]>
</title>
<category>
Cloud Computing
</category>
<description>
<![CDATA[
Why are so many businesses moving to the cloud? With the CRN predicting that by 2014 small businesses will spend almost $100 billion on cloud computing services, we take you through the top 10 benefits of cloud computing.
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</description>

<link>
http://www.salesforce.com/uk/socialsuccess/cloud-computing/why-move-to-cloud-10-benefits-cloud-computing.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 14:03:01 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The Social Collaboration Resource Round-up]]>
</title>
<category>
Collaboration
</category>
<description>
<![CDATA[
When most people think about social media, they think of the public sites like Facebook, LinkedIn and Twitter. But social media is making just as big an impact inside the enterprise as a turbo-charger for collaboration tools and intranets.Here are some great resources on social collaboration best practice that we’ve found in our midnight meandering across the windswept worldwide web.
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</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-online-collaboration/social-collaboration-round-up.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:58:12 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Expert Interview with Jacob Morgan on Social Collaboration]]>
</title>
<category>
Collaboration
</category>
<description>
<![CDATA[
In this expert interview with Jacob Morgan we discuss social media and its affects on social collaboration. Jacob is the principal of Chess Media Group, a management consulting and strategic advisory firm on employee, customer, and partner collaboration. Read the interview in full.
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</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-online-collaboration/expert-interview-jacob-morgan-social-collaboration.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:57:53 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The Social Media Marketing Resource Round-up]]>
</title>
<category>
Marketing
</category>
<description>
<![CDATA[
It&#039;s impossible to keep up with the amount of quality content on social media marketing. Fortunately, we’ve done the job for you. This round-up presents some of the best thinking about social media marketing we’ve found interesting from across the web.
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</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-marketing/social-media-marketing-round-up.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:56:34 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Mobile Social Media: a Resource Round-up]]>
</title>
<category>
Marketing
</category>
<description>
<![CDATA[
Social media is one of the most popular and fastest growing mobile activities, so when you think about engaging with customers or prospects in social channels, you need to think mobile. Get some of our favourite mobile social media links.
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</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-marketing/mobile-social-media-round-up.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:56:01 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Ten Social Media Vendors - A Who&#039;s Who for The Social Enterprise]]>
</title>
<category>
Marketing
</category>
<description>
<![CDATA[
The social web is complex and the social media tools and technologies available to enterprises can be confusing. This Dreamforce session simplifies the landscape by introducing the main social media vendors – and showing how they can help you get more from social media.
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</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-marketing/10-social-media-vendors.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:55:51 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The Social Business Metrics Resource Round-up]]>
</title>
<category>
How to Guides
</category>
<description>
<![CDATA[
The promise of social media is compelling. But how do you know that what you’re doing is working? You just need to measure the right things. In this round-up, we’ll cover a number of smart thinkers who are demystifying the process.
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</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/social-business-metrics-round-up.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:55:17 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[ROI of Social Media: How To Measure and Achieve Social Success]]>
</title>
<category>
How to Guides
</category>
<description>
<![CDATA[
Social media may be a fine place for touch-feely engagements – but it’s also a place for serious business. This Dreamforce session discusses seven key business drivers that will help you secure social media ROI – and explains how to measure it.
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</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/roi-of-social-media.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:55:07 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Playing in the Social Media Sandbox: How to Get your Org Started]]>
</title>
<category>
How to Guides
</category>
<description>
<![CDATA[
The goals of the communication game are still the same but the rules have changed. This Dreamforce session introduces why social media has changed the way we communicate, and why you need to get in the game or be left behind.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/playing-in-the-social-media-sandbox.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:54:56 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Social Customer Support Goes Operational: From Tweet to Resolution]]>
</title>
<category>
Customer Service
</category>
<description>
<![CDATA[
Consumers spend one in every four minutes on social media sites.¹ For beginners, this Dreamforce session introduces the importance of supporting your customers socially – and how best to do so to deliver enhanced customer service and turn customers into brand ambassadors.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-customer-service/tweet-to-resolution.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:52:01 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The Social Customer Service Resource Round-up]]>
</title>
<category>
Customer Service
</category>
<description>
<![CDATA[
Social media is fundamentally changing how and where we serve customers today. The separation between buyer and seller is becoming more narrower than ever.Smart thinkers are coming at the issue from a wide range of angles, so we thought we’d share some of them with you in this round-up.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-customer-service/social-customer-support-round-up.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:51:52 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[The Mini-Guide to Social Customer Service from Salesforce.com]]>
</title>
<category>
Customer Service
</category>
<description>
<![CDATA[
Today, social media is turning customer service and support on its head. In this mini-guide, we’re going to give you an overview of this new business landscape. We’ll highlight what’s happening and what it means for your business.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-customer-service/mini-guide-social-customer-support.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:51:41 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[Expert Interview with Brad Cleveland on Social Customer Support]]>
</title>
<category>
Customer Service
</category>
<description>
<![CDATA[
In this expert interview with Brad Cleveland we discuss social media and it&#039;s effects on customer support. Brad helps organizations maximize their return on customer relationships, by harnessing the full potential of call centre, self-service, social media, and peer-to-peer capabilities. Read the interview in full.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/social-customer-service/expert-interview-brad-cleveland-social-customer-support.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:51:23 GMT]]></pubDate>
</item>  <item>
<title>
	<![CDATA[10 Great Cloud Applications and Services for SMEs]]>
</title>
<category>
Cloud Computing
</category>
<description>
<![CDATA[
Is your company taking advantage of Cloud Apps yet? Cloud Apps come with a number of advantages including better Collaboration, automatic updates and easy access to benefits. Here are 10 of the best Cloud Applications and Services that could benefit your company.
]]>
</description>

<link>
http://www.salesforce.com/uk/socialsuccess/cloud-computing/10-great-cloud-applications-services-smes.jsp
</link>
<pubDate><![CDATA[Fri, 10 Feb 2012 13:44:10 GMT]]></pubDate>
</item>  </channel> </rss>
