Anatomy of a Social-Powered Customer Service Win

How to use social media to delight customers

Social media has made a massive impact on the way many businesses support their customers.

But not many people understand what a joined-up social customer service organisation looks like, what tools are available to help or how it might work in a real customer engagement.

So we thought we’d create 'Anatomy of a Social-Powered Customer Service Win', a short, sharp Prezi that takes you through a typical case, from angry tweet to happy ending.

Two tips:

  • 1. View the Prezi in full-screen mode (the button on the lower right)
  • 2. Keep hitting the ‘play’ button to advance to the next step

We hope you like the case and that it lights a spark for your own customer service:


Related Content


6 ways to deal with negative social media comments with Xabier Ormazabal

Social media encourages dialogue between companies and their customers but can lead to negative comments on social forums. How do you deal with these? ... Read more »

Ten Tips for Using LinkedIn for Sales Prospecting

LinkedIn can be a source of new leads and tangible revenue. One of our sales experts discuss how they used LinkedIn to deliver against their sales targets. ... Read more »

The Mini-Guide to Social Customer Service from

Social media is changing our approach to customer service. We give you an overview of this new landscape & highlight what it means for your business. ... Read more »

Join the Conversation


Empower your employees with your company's own private social network - Chatter. Discover resources and recommendations, connect quickly with people and content, and collaborate on business processes in context


The #1 social media monitoring and engagement platform.

Listen, analyze, and engage in conversations with your customers on the public social Web.

Live Chat