How to Guides

How to get started with Pinterest

Pinterest for business: Here are ten easy ways you can begin using Pinterest for your company.
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ROI of Social Media: How To Measure and Achieve Social Success

Social media may be a fine place for touch-feely engagements – but it’s also a place for serious business. This Dreamforce session discusses seven key business drivers that will help you secure social media ROI – and explains how to measure it.
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Social Media Analytics: The Small Business Guide to Metrics and Tools

Social media marketing for small business can be a massive competitive advantage if used correctly. From brand awareness, better engagement, social selling and customer service, there are lot's of opportunities. But it's difficult to measure exactly what social media is doing for your business. Learn what you should be monitoring to help measure the effects of your social media efforts.
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The Social Business Metrics Resource Round-up

The promise of social media is compelling. But how do you know that what you’re doing is working? You just need to measure the right things. In this round-up, we’ll cover a number of smart thinkers who are demystifying the process.
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Playing in the Social Media Sandbox: How to Get your Org Started

The goals of the communication game are still the same but the rules have changed. This Dreamforce session introduces why social media has changed the way we communicate, and why you need to get in the game or be left behind.
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How to Build an All-Star Social Media Team

Social media is increasingly touted as a crucial part of the marketing mix, but things can go terribly wrong if campaigns are poorly executed. You need an all star team to ensure your company stays ahead of the competition. Get our free guide on how to build an all star social media team with quotes from the experts.
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3 Experts Discuss How To Measure Social Media

In this edition of our expert interview series, we get expert advice from Charlie Osmond (FreshNetworks), Ian Lurie (Portent) and Jennifer Sable Lopez (SEOMoz) on how you can best measure the impact of social media on your business.
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4 Experts Discuss How to build an All Star Social Media Team

In this edition of our expert interview series, we get expert advice from Lisa Barone (Outspoken Media), Kristy Bolsinger (Ant's Eye View), Rand Fishkin (SEOMoz) and Niall Harbison (SimplyZesty) on how you can build an all star social media team to help building your social media marketing channel.
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12 social media statistics that will rock your world

We hear the big numbers all the time – 80 million users for one network, 800 million for another – but all too often that’s all there is. In this article we’ve chosen some killer statistics you may not have come across and we’ll show why they matter for you.
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