How to Guides

How to get started with Pinterest

Pinterest for business: Here are ten easy ways you can begin using Pinterest for your company.
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ROI of Social Media: How To Measure and Achieve Social Success

This Dreamforce session discusses seven key business drivers that will help you secure social media ROI – and explains how to measure it.
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Social Media Analytics: The Small Business Guide to Metrics and Tools

It's difficult to measure what social media is doing for your business. Learn what to monitor to help measure the effects of your social media efforts.
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The Social Business Metrics Resource Round-up

In this round-up, we’ll cover a number of smart thinkers who are demystifying the process of social media measurement.
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Playing in the Social Media Sandbox: How to Get your Org Started

This Dreamforce session introduces why social media has changed the way we communicate, and why you need to get in the game or be left behind.
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How to Build an All-Star Social Media Team

Social media is touted as a crucial part of the marketing mix, but to deliver you'll need an all-star team. Read our guide on how to build yours.
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3 Experts Discuss How To Measure Social Media

We get expert advice from Charlie Osmond, Ian Lurie and Jennifer Sable Lopez on how you can best measure the impact of social media on your business.
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4 Experts Discuss How to build an All Star Social Media Team

We get expert advice from Lisa Barone, Kristy Bolsinger, Rand Fishkin and Niall Harbison on how you can build an all star social media team.
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12 social media statistics that will rock your world

In this article we’ve chosen some killer social media statistics you may not have come across and why they matter for you.
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