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Ten Tips for Using LinkedIn for Sales Prospecting
With over 150 million members worldwide, LinkedIn is one of the major social networks (alongside Facebook, Twitter and, increasingly, Google+). In fact, for business, it is arguably the social network. LinkedIn can be a great source of new leads and tangible revenue. In this article one of our sales experts discusses how they used LinkedIn to deliver against their sales targets.
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An Inbound Marketing Case Study: #SocialSuccess
I presented at the Technology for Marketing & Advertising conference in London last week on the story behind our #socialsuccess site. The presentation discusses the changing landscape for marketers, as people don’t buy like they used to. Instead there is a new purchase journey for prospects that we, as marketers, need to adapt to.
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The Social Media Marketing Resource Round-up
It's impossible to keep up with the amount of quality content on social media marketing. Fortunately, we’ve done the job for you. This round-up presents some of the best thinking about social media marketing we’ve found interesting from across the web.
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Social Media Business Etiquette Tips: A crowdsourced guide for everyone
Every new form of communication creates new rules of engagement. Unfortunately, these rules are often unspoken. In the early days, the rules might be hotly disputed, too. So, in the spirit of practicing what we preach, we decided to ask people in social channels (LinkedIn groups, Quora, Focus and Twitter) to contribute their tips for social media business etiquette.
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It’s time for retail to get radical - Expert Opinion with Shaun Smith
Why is it that some brands are barely surviving whilst brands like Burberry and Amazon are thriving? Customers want to shop in new ways and its time for retail to get radical. Shaun Smith looks at the retailers who are embracing innovation and winning.
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Mobile Social Media: a Resource Round-up
Social media is one of the most popular and fastest growing mobile activities, so when you think about engaging with customers or prospects in social channels, you need to think mobile. Get some of our favourite mobile social media links.
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Ten Social Media Vendors - A Who's Who for The Social Enterprise
The social web is complex and the social media tools and technologies available to enterprises can be confusing. This Dreamforce session simplifies the landscape by introducing the main social media vendors – and showing how they can help you get more from social media.
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