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The influencers you need to follow

Social-powered businesses have to work together as teams.
So we've put together two Dream Teams of social media influencers – one from North America and one from Europe – for your own dream teams to follow. Make sure your own dream teams are following these leading thinkers…


The Positions
 
Coach

Social media Gurus The Big Kahunas

 
Goalkeeper

Social CRM and Analytics they see the whole pitch

 
Fullbacks

Social Media Generalists they go anywhere

 
Central Defenders

Customer Service experts they defend your goal

 
Midfielders

Collaboration pros they hold it all together

 
Wingers

Marketers they cross to the strikers

 
Striker

Sales Experts they put the ball in the net


The European Engagers


 
C

AshleyFriedlein

Coach

Social Media Guru

@ashleyfriedlein
CEO of Econsultancy; Without doubt, Europe’s leading light in digital marketing. Econsultancy has one of the best blogs in the world on digital, social, search and beyond.


1 Robin Grant

 

Goalkeeper

Social CRM & Analytics

@robingrant The We Are Social blog

2 Luke Brynley-Jones

 

Fullback

Social Media Generalist

@oursocialtimes Monitoring Social Media

3 Philip Sheldrake

 

Fullback

Social Media Generalist

@sheldrake Philip's blog

4 Martin Hill-Wilson

 

Central Defender

Customer Service Expert

@martinhw Brainfood Extra blog

5 Albert Pusch

 

Central Defender

Customer Service Expert

@smediablog Social Media blog

6 Martin White

 

Midfielder

Collaboration Pro

@intranetfocus Intranet Focus blog

7 Isabelle Mathieu

 

Winger

Marketer

@isabellemathieu Isabelle's blog

8 Christophe Ramel

 

Midfielder

Collaboration Pro

@kriisiis Christophe's blog

9 Jonathan Farrington

 

Striker

Sales Expert

@jonofarrington JF Blogit blog

10 Ian Brodie

 

Striker

Sales Expert

@ianbrodie Ian's blog

11 Roger Warner

 

Winger

Marketer

@rogerwarner The C&M blog

 
1

Robin Grant

Goalkeeper

Social CRM & Analytics

Robin is MD of one of the most interesting social media agencies around, with offices in seven cities. Their blog – a group effort – consistently delivers value for anyone on the social media learning curve. They post on:

  • Social media marketing & monitoring
  • PR, Word-of-Mouth, influence

"Engaging in honest and meaningful conversations in social media will earn the credibility to participate within communities, gain advocates and increase sales through word of mouth."



 
2

Luke Brynley-Jones

Fullback

Social Media Generalist

In addition to his excellent blogs, Luke hosts a series of popular conferences and bootcamps in the UK, Europe and US. he also runs the Monitoring Social Media Linkedin Group and consults with a range of blue chip companies. Luke posts on:

  • Social media monitoring
  • Social monitoring tools

"Return on Engagement is the primary measurement of success in social media."

 
3

Philip Sheldrake

Fullback

Social Media Generalist

Philip is a Chartered Engineer, a Founding Partner of Meanwhile, the ‘venture marketing’ company and author of The Business of Influence: Reframing Marketing and PR for the Digital Age. Philp posts on a wide range of topics including:

  • Influence and PR
  • Social media measurement

"If media is interesting because it facilitates communication, whether that communication is mediated or disintermediated, then communication is most interesting when it facilitates influence."



 
4

Martin Hill-Wilson

Central Defender

Customer Service Expert

Martin is a top trainer, coach, mentor, consultant, speaker and blogger. His is the go-to blog for the latest strategies and tactics on customer service. He posts on:

  • Customer listening
  • Social customer service

"The key is to experiment intelligently and find out how investments in listening, dialoguing and all the other aspects of engagement can be integrated with more traditional business processes."

 
5

Albert Pusch

Central Defender

Customer Service Expert

Albert is one half of socialmedia-blog.de and co-founder of Simmobi. He's the former head of marketing at an e-commerce tech company. Albert posts, in German, on:

  • Social strategy
  • Curated weekly round up of social media posts

"1% Ihrer Nutzer sind für die Verbreitung Ihrer Inhalte verantwortlich."

("1% of your users are responsible for the distribution of your content.")



 
6

Martin White

Midfielder

Collaboration Pro

Martin develops intranet strategies that help businesses collaborate and share knowledge more effectively. He's an information scientist by profession and author of The Intranet Management Handbook. He posts on:

  • Intranet strategy
  • Information management

"You need a good balance between identifying the value of social media and taking a realistic view of how much vision, time, resource and patience will need to be invested if there is to be a measurable impact."

 
8

Christophe Ramel

Midfielder

Collaboration Pro

Christophe is social media manager at Acti, a Lyon-based digital agency. He's also an excellent blogger (and our youngest Dream Team starter). Chistophe posts on:

  • Community
  • Social technologies

"Si dans une stratégie commerciale, le client est roi, alors dans une stratégie communautaire, le membre a toujours le dernier mot."

("If in a commercial strategy the client is the king, then in a community strategy the member always has the last word.")



 
7

Isabelle Mathieu

Winger

Marketer

Isabelle is the founder of Emarketinglicious and an experienced emarketer, consultant, trainer and blogger. She lives in Biarritz and blogs in French. She posts on:

  • Social media marketing
  • Practical social media advice

"Votre blog humanise votre enterprise."

("Your blog humanises your company.")

 
11

Roger Warner

Winger

Marketer

Roger has grown Content & Motion into one of the UK’s top social media agencies in a very short time. Their blog and thought leadership content shows you why. C&M posts on:

  • Social media marketing
  • Content, SEO and PR

"We all need to up our game. Engagement and creative needs to be better researched, more innovative, useful and entertaining. Otherwise it will sink."



 
9

Jonathan Farrington

Striker

Sales Expert

Jonathan thinks a lot about sales – and fortunately he blogs about it, too. He’s a coach, author, consultant and the man behind the Top Sales & Marketing Awards. He posts about:

  • Customer focus
  • Networking

"Understand the customer's agenda, buying cycle and best interests – think 'buying cycle' rather than 'sales cycle'."

 
10

Ian Brodie

Striker

Sales Expert

Ian consults (and blogs) in the zone where sales meets marketings. He's a well-regarded coach and trainer on everything from sales strategy to selling and pitching skills. Ian posts on things like:

  • Lead generation
  • The sales pipeline

"The most powerful use of Linkedin is to find new clients and business partners through the search function or directly via your contacts connections."


For your own Dream Team

Salesforce’s Social Enablers

Empower your Dream Team with:

  • Chatter – the private social network for your business
  • Desk.com – the social helpdesk for smaller companies
  • Rypple – social employee performance management
  • Do.com – the shared mobile To Do list

Download The Social-Powered Enterprise eBook Check out The Social-Powered Enterprise eBook.

How social media is transforming your three most important disciplines.

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