Brian Solis is principal at Altimeter Group and a digital analyst, sociologist, and futurist. He’s the author of ‘Engage’, the industry reference on the social web, and ‘The End of Business As Usual’ on rewiring your business for the customer revolution. Brian posts on a wide range of topics including:

• Disruption
• Social business success

Jeff is a social strategist at Radian6, (a Salesforce.com company). He advises companies on social media marketing, communications and engagement. He’s also the co-founder and Managing Editor of SocialMediaB2B.com and co-author of ‘The B2B Social Media Book’. He posts on:

• Social media analytics
• B2B social strategy

"Some B2B marketers have shiny object syndrome and think social media will solve all their company problems if they can only replace all their traditional marketing with social media marketing. That is a terrible
idea."

Diane is the Forrester analyst focusing on how online customer service drives service, sales, and satisfaction. Her blog is full of insight and best-practice advice on:

• Online customer service
• Social support

"Embed the ideal customer experience in your culture. Make it clear what customer service exchange will reflect your brand. Be explicit. Train and reward employees to personify your ideal brand experience."

Principal of Chess Media Group and expert on enterprise and consumer social and collaborative strategy and technology. He co-wrote ‘Twittfaced, a social media book for business’ – and an upcoming book on enterprise collaboration. Read an interview with Jacob on Social Collaboration here. He posts on:

• Collaboration
• Enterprise 2.0

"What if instead of focusing on engagement, productivity, and decreased email we focused simply on making our employees happier?"

Mari ‘like Ferrari’. Is the Queen of Facebook marketing and author of ‘The New relationship Marketing’ and ‘Facebook Marketing: An Hour A Day’. Follow her for best practice advice on:

• Facebook marketing
• Relationship marketing

"Your customers and prospects want to know that you’re listening, that they are important to you, and that you’re striving to improve your brand, products and services as a result of their feedback."

Paul has trained and mentored over 4,000 sales professionals, writes sales training content for Fortune 500 companies and is the author of the Social Networking Playbook. He posts on:

• Social selling
• LinkedIn

"There’s a huge mistake being made each and every day on the social networking platforms: people connect and then go radio silent. Update your status at least once a day – and make it a habit to share resources with your entire network every 4-6 weeks."

• The Sales Cloud – the world’s #1 sales application goes social
• The Service Cloud – customer service for the social enterprise
• Radian6 – social media monitoring & engagement