CEO and Co-founder, Econsultancy
Ashley Friedlein is CEO of Econsultancy, the digital marketing research house, training company, event organiser and community. Econsultancy’s work is hugely influential across digital marketing, reaching over 100,000 members all over the world. Ashley is an author, thought leader and frequent speaker on all things digital. This guys gets it.
What were the biggest changes for social-driven businesses in 2011?
What social channels or platforms are growing and which do you think will decrease in importance?
What has been the big surprise in 2011 for social-powered business?
What has been the biggest disappointment or over-hype?
What smaller companies have demonstrated the power of social business over the last few years?
What's the next big thing for social business?
What role do you think CRM will play in the social business of tomorrow?
How can a company inject social media into its culture?
Is there a downside to social media in business? What are the risks?