Head of Digital Product Development - The Times & The Sunday Times
As well as his roles at News International, Christer is author of the highly regarded book: The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery. He’s also technology blogger at Sky News and all-around authority on all things digital.
What social channels or platforms are growing and which do you think will decrease in importance?
What has been the big surprise in 2011 for social-powered business?
What has been the biggest disappointment or over-hype?
What's the next big thing for social business?
What should a CEO or senior strategist be keeping an eye on in 2012?
What role do you think CRM will play in the social business of tomorrow?
How can a company inject social media into its culture?
Is there a downside to social media in business?
What are the risks?