Ecommerce Director, Majestic Wine Warehouses Ltd
Majestic is much admired for its progressive approach to social media – increasing engagement with the Majestic Wine brand and building a community around each store. Richard is at the front line of social media and is known for his cogent analysis and articulate insights. And his wine blogging is pretty damn good, too.
What were the biggest changes for social-driven businesses in 2011?
What social channels or platforms are growing and which do you think will decrease in importance?
What has been the biggest disappointment or over-hype?
Big companies like Dell and Zappos get a lot of attention for their social efforts. What smaller companies have demonstrated the power of social business over the last few years?
What's the next big thing for social business?
What should a CEO or senior strategist be keeping an eye on in 2012?
What role do you think CRM will play in the social business of tomorrow?
How can a company inject social media into its culture?
Is there a downside to social media in business? What are the risks?