Director, Product Marketing EMEA, Salesforce.com
Xabier is one of Salesforce’s most articulate evangelists. He helps customers and partners better understand the impact of social media and cloud computing solutions across a wide range of industries and disciplines.
What were the biggest changes for social-driven businesses in 2011?
What social channels or platforms are growing and which do you think will decrease in importance?
What has been the big surprise in 2011 for social-powered business?
What's the next big thing for social business – whether on the sales, marketing customer service of collaboration front -- or anything other area?
What should a CEO or senior strategist be keeping an eye on in 2012?
What role do you think CRM will play in the social business of tomorrow?
How can a company inject social media into its culture?
Is there a downside to social media in business? What are the risks?