Welcome to the State of Social Media 2012

We've asked a dream-team panel of social media experts and practitioners to answer the questions you'd want to ask if you were stuck in a lift with them. Roll over a face to click through to each interview – or download the eBook for all the answers in one handy PDF. And - please - do leave a comment below to add your thoughts on all this!

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Richard Weaver

Ecommerce Director

Majestic Wine Warehouses Ltd

 

Majestic is much admired for its progressive approach to social media. Richard is the strategist behind all that (and quite a bit more).

Richard Weaver

Ecommerce Director

Majestic Wine Warehouses Ltd

 

The days of simply having a Twitter and Facebook account being enough to get noticed are gone.

Read more!
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Roger Warner

MD

Content & Motion

 

Roger is MD of Content & Motion, the Online PR and Social Media Agency that's taking the world of social media by storm.

Roger Warner

MD

Content & Motion

 

This notion of 'social capital' and a behavioural understanding of why people want to engage is key.

Read more!
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Xabier Ormazabal

Director, Product Marketing EMEA

Salesforce.com

 

Xabier is a Director of Product Marketing at Salesforce and one of their most articulate social enterprise evangelists.

Xabier Ormazabal

Director, Product Marketing EMEA

Salesforce.com

 

The usability and time-saving benefits that employee social networks bring are significant.

Read more!
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Christer Holloman

Head of Digital Product Development

The Times & The Sunday Times

 

As well as his roles at News International, Christer is author of the highly regarded book: The Social Media MBA. He’s also technology blogger at Sky News.

Christer Holloman

Head of Digital Product Development

The Times & The Sunday Times

 

Using social media for new product development – as a way to access customers on tap for on-the-fly, real time, small scale testing – will redefine the way we think of co-creation and feedback cycles.

Read more!
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Joe Chernov

VP of Content Marketing

Eloqua

 

Joe is famous for using content marketing and social media to power the success of Eloqua, a pioneer in Revenue Performance Management.

Joe Chernov

VP of Content Marketing

Eloqua

 

They should be keeping their eye on the ultimate goal: how close can we get to tracking social engagement all the way through sale, retention, advocacy and referral.

Read more!
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Ashley Friedlein

CEO and Co-founder

Econsultancy

 

Ashley is at the eye of the digital marketing storm, sitting at the top of the world’s biggest (and best-respected) community of digital marketers.

Ashley Friedlein

CEO and Co-founder

Econsultancy

 

…the focus will, and should, shift from social being mostly about sales and marketing…to social being about customer service and loyalty.

Read more!

Social media hit the business world like a tornado. There aren't many businesses out there that aren't at least experimenting with Twitter, Facebook, LinkedIn, blogging, YouTube and the new generation of social collaboration tools.

So we thought it would be a great time to take stock; look at how far we've all come in the last year; try to predict where the social world is going; and think about what matters most for the social-powered business.

We put these kinds of questions to six leading experts in social media. It's a high-calibre panel of social media thinkers and practitioners – and their insights are eye-opening for anyone who cares about this stuff.

Dive in, see what you think… and do feel free to comment or add your thoughts.

You can read each interview separately, by clicking on the expert's cartoon face. Or compare all their answers together by downloading the free eBook (using the form on the right hand side at the top)

Download the eBook

Compare all the expert answers together by downloading the free eBook. Simply fill out the form and click the Free eBook Download button.

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