Marketing Cloud, Trailhead...
How Does Cake Boss Offer Sweet eCommerce Customer Experiences with the Platform?
Carlo’s Bakery aka "Cake Boss" takes advantage of the power of Salesforce App Cloud and AppExchange apps to provide awesome online Customer Experiences to their customers. Cake Boss CIO Leo Minervini says "As we grow, we want to keep our focus on building fantastic wedding cakes and customer experiences, not on IT infrastructure". We'll explore how Retail/eCommerce companies can too with this sessions on the best practices around AppCloud and finding, installing and managing AppExchange applications. Leo will also share their journey from a small retailer to a global brand with a major focus on providing amazing customer experiences in store and online. We'll also share how we're leveraging Salesforce Lightning to take these experiences to the next level.