Bringing Transparency to B2B Buying: Power of the Customer Voice
Bringing Transparency to B2B Buying: Power of the Customer Voice
Join us as we focus on the power of the customer voice in B2B sales. Now, more than ever, customers are reading reviews on sites, such as G2 Crowd, from current customers of a business product or service before making a purchasing decision. B2B solutions providers need to be aware of these reviews and in position to use them throughout each phase of the sales process.