Marketing Cloud, Trailhead...
Living the Person Account Life
When your organization does not fit into the traditional business-to-business (B2B) model, there is another world within Salesforce where you will fit. That world is person accounts! Any organization that falls into the business-to-consumer (B2C) model or a hybrid that blends both B2B and B2C models, should look at person accounts TODAY! This presentation will discuss the basic concepts, principles, benefits and special considerations around the person account model. Along the way, we will debunk some of the long standing and antiquated myths about the feature. Sharing knowledge and use cases around person accounts will help others begin living the person account life in Salesforce TODAY!