Marketing Cloud, Trailhead...
Increasing Adoption: Persona-Centered Experiences with Lightning
Join us to experience how dedicated persona-centered user experiences built with Lightning can boost your Salesforce adoption both across desktop and mobile. We'll cover the jobs-to-be-done approach and go through the Lightning App Builder, creating several examples of specialized pages for sales, service, and account management roles. No more one-size-fits-all pages that perform equally (poorly) for everyone - it's time for high performance. You'll take home tips and ideas for delivering tailored user experiences your colleagues wanted but didn't know how to ask for.