Select Connection options (including Tableau Hyper, AWS) with integration flow and Stale Data alert

Data Integration

Deliver high-quality data more efficiently with data integration products and tools built for your CRM and Tableau. Seamlessly connect data sources and add personalized functionality to dashboards.

Here's how data integration tools can set your organization apart.

26 %
faster automation of business processes
27 %
increase in IT system and platform agility and flexibility
20 %
decrease in IT costs
State of Data and Analytics report from Tableau and Salesforce

State of Data and Analytics Report

See why data quality is the #1 priority for leaders in the latest State of Data and Analytics report.

Make revenue teams more effective by natively connecting to unified customer profiles.

Data Cloud for Tableau

Create scalable, secure data integrations with pre-built connectors to any system, including Salesforce Clouds, mobile, streaming, and hyperscale systems.

Out-of-the-box connectors used in Data Cloud for Tableau and Web Engagement Mappings

Organize and protect all of the data and metadata that drive your business processes across multiple brands, departments, and regions.

Securely share your data bi-directionally between Data Cloud and leading data lakes and warehouses with zero ETL.

Secure data sources (Salesforce CRM, website, Marketing Cloud, Google BigQuery) with Zero ETL callout
Out-of-the-box connectors used in Data Cloud for Tableau and Web Engagement Mappings
Secure data sources (Salesforce CRM, website, Marketing Cloud, Google BigQuery) with Zero ETL callout

Prep data within Salesforce to sync insights faster.

Salesforce Data Pipelines

Combine, transform, and aggregate Salesforce data natively in your CRM. Cleaning and organizing your data for analysis is made easier with automations enhanced by machine learning.

Add Node feature with magic wand selected for automatic data transformations

Thanks to AI automations, Einstein provides sentiment detection to help you better understand the intent behind your data brought in via connectors.

Customer Summary with Positive sentiment and total lifetime spend, Astro in foreground

Build dataflows and automatically detect patterns, anomalies, gaps, and distributions in your data.

Magic Wand tool selected to automatically transform selected data (ID and revenue)
Add Node feature with magic wand selected for automatic data transformations
Customer Summary with Positive sentiment and total lifetime spend, Astro in foreground
Magic Wand tool selected to automatically transform selected data (ID and revenue)

Embed Tableau to create custom data experiences anywhere.

Embedded Analytics

Quickly build dashboards with an easy authoring experience, then embed them within your applications with a few lines of code using the Embedding API. You'll be able to maintain the seamless look and feel of your brand, while leveraging the frameworks and programming languages your developers already know.

code field for permissions request, by user name and type, for customer data

Edit, update, and create new content without ever leaving your preferred application. Jumpstart development and customization by adding unique features to dashboards using Tableau Extensions.

Tableau UI with Data Exploration. Show Me pane enabled to transform data into desired chart type

Access an interactive learning environment where you can rapidly develop embedded analytics solutions. Get hands-on experience embedding, customizing, and integrating Tableau with your application.

Preview pane, Control panel, and Code pane of Embedding playground developer mode with Astro character
code field for permissions request, by user name and type, for customer data
Tableau UI with Data Exploration. Show Me pane enabled to transform data into desired chart type
Preview pane, Control panel, and Code pane of Embedding playground developer mode with Astro character

Get the most out of data integration with thousands of partner apps and experts.

 

Snowflake
Fivetran
Databricks
Slalom
Informatica
Alteryx
Two sales professionals smile.

Put data at the center of every decision.

Infuse your data with AI and transform your company with a thriving data culture.

Learn new skills with free, guided learning on Trailhead.

Data Integration FAQ

Data integration is a group of technical and business processes used to combine data from disparate sources into meaningful and valuable information.   

Data lives in many difference places, whether within different parts of one system or in multiple systems managed by different vendors. Regardless of the original data source, a data integration platform can automate and streamline the process of requesting and combining data into a unified data set that can be accessed by other applications or systems.

Data integration tools make it possible to view live data from multiple sources in one central location for real-time analysis. End users typically access a unified data set through an application interface, such as an analytics dashboard, that helps them understand and use the centralized data to develop actionable insights.

Salesforce Data Cloud allows businesses to pull customer data from any channel, system, or data stream to build a unified customer profile. A hyperscale data platform built into Salesforce, Data Cloud ties together databases that traditionally don’t share data, like marketing platforms, service software, and e-commerce engines. For more information, visit the Data Cloud page on Salesforce.com.

With Data Cloud for Tableau, you can natively connect to integrated, unified data from any source—including your Salesforce CRM instance—making it easy for everyone in your organization to visualize, automate, explore, and act on data. Data Cloud for Tableau takes the complexity out of building a real-time customer data platform, so you can discover customer insights and make data-driven decisions.

For a more detailed look at the solution, read: What is Salesforce Data Cloud for Tableau?

The best way to purchase Data Cloud for Tableau is through your account representative. They will customize a package unique to your enterprise needs. If you do not currently have an account representative, please call 1-800-720-0371.