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What is customer relationship management (CRM)?

CRM is technology that helps you keep track of everything about your customers and potential customers so you can build great relationships with them.
Clear view of your customers
The right information to deliver easy, connected customer experiences
Single Source of Truth
Customer data is kept in one place and can be updated by anyone, anytime
Collaboration tool
Your marketing, sales, commerce, service and IT teams can work as one from anywhere
Actionable analytics
Smart and helpful information to help you grow your business

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