Each year, when the holiday shopping season approaches, we share our recommendations for crafting a successful marketing strategy and preparing digital channels to reach shoppers everywhere. But 2020 is no ordinary year. The holiday season falls in the midst of a once-in-a-hundred years pandemic and an uncertain economy.
What will it take for retailers and brands to stand out this year? Let’s explore the do’s and don’ts for every marketer to ensure each message strikes the perfect tone and finds shoppers on the right channel just when they need to see it.
Mobile has surpassed desktop in driving digital traffic and orders since 2019. Mobile programs are a key way to reach shoppers directly with timely information, such as shipping updates, details on your safety protocols, and promotions.
Don’t go overboard. If someone is opting into a mobile program, that means they are a very loyal customer. Is your voucher worthy of potentially interrupting a dinner table conversation?
This year, social channels are not just a place for inspiration and community. They’ve become virtual shopping centres.
Promotional offers flood email inboxes throughout November and December every year. On top of that, this year email has become one of the key ways brands engage with consumers who have shifted to digital shopping due to the pandemic.
Nearly half of consumers say they are more interested in holiday shopping online this year, according to our survey. Serve customers the right content as soon as they get to your site.
This post originally appeared on the U.S.-version of the Salesforce blog.