The COVID-19 pandemic has changed the way customers interact with small and medium-sized businesses (SMBs). More customers are shifting their purchases from in-store to online, and they expect SMBs to adapt and provide smooth online experiences.

In this infographic, we focus on how SMB leaders are preparing for future crises by adopting technology. According to the fourth edition of the Small and Medium Business Trends Report, growing SMBs are digitising their customer interactions, internal communications, and workflows. For example, more SMBs are using customer relationship management (CRM) software, which helps them focus on serving their customers well.

Learn how digital-forward SMBs are transforming their businesses and driving growth, now and in the future.