New in the Winter ‘21 Release, Marketing Cloud’s Customer 360 Audiences helps to unify data to enable personalised interactions while Security Centre helps to meet security goals and respond proactively to suspicious conditions.

Additionally, we continue to expand our industry product portfolio, driving customer-centric transformations. Now, public sector organisations can transform how they engage with and serve constituents and communities with Public Sector Solutions. Additionally, nonprofits and education institutions can use new digital fundraising capabilities integrated into their customer relationship management (CRM) software to exceed their fund development goals with Elevate.

The Winter ‘21 Release also brings our customer-led innovation to life, thanks to feedback from the Trailblazer community. The following features are new offerings that started as community-submitted ideas in the IdeaExchange:

  • The new Pardot email experience
  • Journey Builder: Path Optimiser
  • Lightning Flow: Trigger on Delete
  • Safe Navigation Operator for Apex
  • Enhancements to Salesforce CMS, Salesforce Optimiser, and Salesforce Dynamic Experiences

Want to learn about the latest innovations to Salesforce Customer 360 through the lens of a customer? Watch the webinars below, which take you through two connected customer journeys.

Discover how a marketing manager would use some of our newest Winter ‘21 offerings to achieve business goals and support their work: 


Discover how a nonprofit chief operating officer (COO) would use some of our newest Winter ‘21 offerings to achieve business goals and support their work:


The Winter ’21 Release offerings are now available to customers worldwide. Check out the Winter ‘21 PDF summary of offerings, Highlights DemoHighlights Trail, and demo videos.


Want to learn more? Check out to learn about the latest innovations. 


This post originally appeared on the U.S.-version of the Salesforce blog.