The COVID-19 crisis has shifted customer expectations radically, rapidly, and permanently. Digital capabilities have become imperative, and offer an opportunity to build a precious resource: trust.

We spoke to more than 15,000 consumers and business buyers about the unprecedented shifts in customer expectations and behaviour. This infographic sums up what they told us about trust, data, and their expectations for customer experience and post-COVID-19 digital initiatives:


This post originally appeared on the A.U.-version of the Salesforce blog.