With inputs from Rajesh Subramanian, Digital AE, Mid-market
Businesses all over the world are quickly digitising to stay relevant. For B2B businesses, the use of the right tools and technologies is particularly important to clinch new, bigger opportunities. This is because B2B selling involves multiple decision-makers, longer sales cycles, and the need for highly-targeted client communication.
Small and medium-sized businesses (SMBs) often have limited resources. Hence, they are unable to to set up large, dedicated sales and marketing teams, equip them with premium automation tools, and incur capital expenditure (CAPEX) on setting up an elaborate IT infrastructure. But what if they had one powerful B2B marketing automation tool that could align and enhance their sales and marketing strategies without the need for extensive investment or large, specialised teams? They could then:
Salesforce Pardot ticks all these boxes. It is a B2B marketing automation tool that can accelerate an SMB’s growth by integrating and enhancing the two most essential business functions: sales and marketing. Pardot automates critical marketing and sales activities, so sales and marketing can work as one team with one dream: to sell more effectively.
Here’s how Pardot can help small businesses find and win more customers:
SMBs that wish to grow need to think long-term. They need to find customers and build meaningful relationships with them. But they also need quick wins and fast results for continuous cash flows.
Pardot is a simple and cost-effective marketing automation tool that SMBs can start using straight out of the box — no additional CAPEX or special skills needed. The tool is extremely intuitive and templatised, taking only a few minutes to become a part of your marketing and sales processes. With a single command centre, it seamlessly ties your marketing efforts with sales goals, resulting in higher revenue inflow.