Chris O'Hara is VP of Product Marketing at Salesforce.
Global product marketing leader for Salesforce Data & Identity products: Audience Studio (DMP), Data Studio, Advertising Studio, Social Studio, Customer 360 Audiences (CDP). Previously held the positions of Head of Marketer Sales and Head of Global Data Strategy at Krux, which was acquired by Salesforce (CRM) in November of 2016. Connect with him on LinkedIn.
Jun 15, 2020 By Chris O'Hara
The hottest new piece of marketing technology is the customer data platform (CDP). In order to understand why this category of software has grown rapidly, you have to look at some of the underlying challenges in marketing. Challenges We live in an era where the customer is in control. Amazon can... Read More