Feature

May 06, 2021 By JY Pook

Tableau Live APAC 2021: Find Success Through Data

At Tableau Live Asia Pacific, find out how businesses are transforming into data-driven organisations to supercharge their performance.... Read More

Events, Analytics, Artificial Intelligence

Apr 23, 2021 By Cecily Ng

How to Work With AI Colleagues and Build AI Skills

Dr Ayesha Khanna, CEO of ADDO AI and Founder of 21C Girls, shares how everyone can maximise the benefits of artificial intelligence.... Read More

Artificial Intelligence, Future of Work

Mar 24, 2021 By Kathy Baxter

Responsible AI in Marketing: Embedding Ethics by Design

Openness about how you develop AI models and giving customers control over their data are two ways to embed ethics in marketing automation.... Read More

Artificial Intelligence, Marketing, Einstein, B2B Marketing, Marketing Automation

Feb 16, 2021 By Saurabh Rawal

The Role of AI in Marketing: Beyond Automation, Towards Personalisation

Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.... Read More

Artificial Intelligence, Marketing, Personalization, Marketing Personalization, Marketing Cloud, Commerce Cloud, Pardot

Jan 20, 2021 By Deepak Pargaonkar

How AI Is Changing the World Today

Learn how Einstein Analytics can help businesses to identify leads with a high likelihood of conversion, personalise customer experiences, and more.... Read More

Artificial Intelligence

Dec 01, 2020 By Sassoon Grigorian

What Organisations Should Know About Building Ethical AI

As organisations across ASEAN race to adopt AI-based technologies, greater focus must be placed on the ethics of AI.... Read More

Artificial Intelligence, Public Sector

Nov 03, 2020 By Salesforce

From Push To Personalisation, How AI Is Transforming Sales

Customers expect personalised engagements and recommendations from sales representatives. Here’s how AI can give sales reps insights into customer expectations and help sales reps make more effective decisions.... Read More

Artificial Intelligence, Einstein, Sales Cloud, Sales

State of Marketing 2014-2020: four years of marketing trends

Sep 15, 2020 By Salesforce

State of Marketing 2016–2020: Four Years of Marketing Trends

We’re taking a look back at what marketing leaders have told us about their challenges, priorities and metrics over the past four years of State of Marketing research. Let’s see what’s changed, and look to the future.... Read More

Marketing, Artificial Intelligence, Infographics, Research

Jun 02, 2020 By Allison Witherspoon

What Is Predictive Analytics?

What if you could predict the future? For example, if you were able to predict the best offer to convince customers to open a marketing email and hand over their credit card details? Or which of your customers is most likely to take their business elsewhere? You can — with predictive... Read More

Artificial Intelligence, Analytics, CEO, Einstein, Machine Learning, Leadership Insights

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Feature

Tableau Live APAC 2021: Find Success Through Data

How to Work With AI Colleagues and Build AI Skills

Responsible AI in Marketing: Embedding Ethics by Design

The Role of AI in Marketing: Beyond Automation, Towards Personalisation

How AI Is Changing the World Today

What Organisations Should Know About Building Ethical AI

From Push To Personalisation, How AI Is Transforming Sales

State of Marketing 2016–2020: Four Years of Marketing Trends

What Is Predictive Analytics?

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