Feature

State of Marketing 2014-2020: four years of marketing trends

Sep 15, 2020 By Salesforce

State of Marketing 2016–2020: Four Years of Marketing Trends

We’re taking a look back at what marketing leaders have told us about their challenges, priorities and metrics over the past four years of State of Marketing research. Let’s see what’s changed, and look to the future.... Read More

Marketing, Artificial Intelligence, Infographics, Research

Jun 02, 2020 By Allison Witherspoon

What Is Predictive Analytics?

What if you could predict the future? For example, if you were able to predict the best offer to convince customers to open a marketing email and hand over their credit card details? Or which of your customers is most likely to take their business elsewhere? You can — with predictive... Read More

Artificial Intelligence, Analytics, CEO, Einstein, Machine Learning, Leadership Insights

Apr 08, 2020 By Sarah Aerni

How to Adjust Your AI Strategy to Address Volatility in a Time of Crisis

In the face of COVID-19, we’ve changed how we interact with friends, families, colleagues — and businesses. As our behaviour has shifted, so has the data connected with it. Now your models may be producing atypical results. Businesses now face a shared challenge: how do you predict the... Read More

Artificial Intelligence, Leading Through Change

Mar 18, 2020 By Devon McGinnis

What Is the Fourth Industrial Revolution?

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of... Read More

Leadership Insights, Artificial Intelligence

Mar 03, 2020 By Natalie Petouhoff

What Is a Chatbot and How Is It Changing Customer Experience?

What is a chatbot? That’s an important question because whether we realise it or not, the technology is steadily becoming a bigger part of our daily lives — so much so, in fact — that Gartner predicts that by 2020, the average person will have more conversations with chatbots than with their... Read More

Artificial Intelligence, Customer Service, Service, Service Cloud, Machine Learning