Feature

Dec 01, 2021 By Adam Wise

How CRM Automation Can Help Boost Your Marketing ROI

Salesforce Lead Solutions Engineer Adam Wise explains how to achieve a big improvement to your overall marketing ROI with CRM automation.... Read More

Marketing Automation, Marketing, CRM, Digital Transformation

Oct 11, 2021 By Kai Xue

How IT Leaders Can Automate CRM Reports and Drive Innovation

IT plays a critical role in automating CRM reports and dashboards for businesses and in delivering unique insights to leaders.... Read More

IT, CRM

Oct 05, 2021 By Salesforce

Hyper-personalisation Made Easy With Salesforce and MuleSoft

With clicks, not code, MuleSoft can integrate applications and legacy systems into Salesforce CRM to create a single source of truth.... Read More

Personalization, CRM, IT, Customer Experience, Customer Engagement

Sep 28, 2021 By Pardha Sardhi K

How to Build an Integrated Real Estate CRM for Tenant Management

Here’s how you can use Salesforce to build an integrated real estate CRM for tenant management in five steps.... Read More

CRM, Digital Transformation, Marketing Automation, Pardot, Sales Cloud, Artificial Intelligence, Work.com

Sep 27, 2021 By Sonny Santos

5 Ways a CRM Can Help Financial Services Close the Personalisation Gap

Digital technologies such as CRM for financial services are key to creating personalised experiences in banking and insurance. ... Read More

CRM, Financial Services, Personalization, Customer Engagement

Sep 21, 2021 By Ian Douglas

4 Ways To Ensure Your Experience Metrics Stay Customer-Centric

It’s time to expand experience KPIs. Learn how to get the most value from your CRM with four customer-centric tips for measuring success. ... Read More

Service, CRM, Service Cloud, Customer Engagement, Customer Satisfaction, Customer Experience

Sep 15, 2021 By Amanda Lane

The Winter ’22 Release Preview Is Here

The Winter ’22 Release preview connects customers, employees, and partners with the conversations, apps, and data that powers their work. ... Read More

IT, CRM, CIO, Seasonal Release

Sep 07, 2021 By Mai Le

Customers Want Connected Experiences, Data Integration Will Give It to Them

Ready to grow? MuleSoft uses APIs to work with Salesforce, Slack, Tableau, and more to create the connected experiences you want — fast.... Read More

Data Management, Customer Engagement, Customer Experience, CRM

Sep 06, 2021 By Divisha Gupta

The State of CRM Reveals Top Asia-Pacific Trends and Opportunities

Here’s how teams in the APAC region use CRM, the key challenges they face, and opportunities for businesses to maximise their use of CRM.... Read More

CRM, Research, Customer Engagement, Thought Leadership