Feature

How to Create a Winning Customer Journey Map Template

May 16, 2023 By Salesforce

How to Create a Winning Customer Journey Map

Boost your CX by creating a comprehensive customer journey map. You can make a start today with our free templates.... Read More

Customer Experience

Your First-Party Data Strategy Matters During Economic Uncertainty

Dec 09, 2022 By Paul Cordasco

Your First-Party Data Strategy Matters — Especially During Economic Uncertainty

Engaging customers you already have a relationship with – and using personalisation to give them exactly what they want – is the ultimate efficiency... Read More

Marketing Personalization, Marketing Cloud, Customer Experience

Website Personalisation is a Must in a Changing Economy

Dec 06, 2022 By Paul Cordasco

Why Website Personalisation is Your Best Friend in a Changing Economy

Your website is one of the first places where customers form impressions about your brand. They expect personalised experiences, and they want it done well.... Read More

Marketing Personalization, Marketing Cloud, Customer Experience

3 Steps To Building a Successful Partnership Strategy

Nov 03, 2022 By Salesforce

4 Steps To Building a Successful Partnership Strategy

What's the best way to team up with channel partners? We have four steps to consider as you develop a partnership plan.... Read More

Customer Experience, Partners

How To Use Customer Centricity for SMBs Growth

Oct 28, 2022 By Man Kin Tran

How Customer Centricity Unlocks Profitable Growth and Success for SMEs

How to close the customer success gap, support your customer journeys, attract investor interest, and scale your business with a customer-centric mindset.... Read More

Small Business, Customer Experience, Future of Work

Use Data To Turn Browsing Into Buying This Shopping Season

Oct 27, 2022 By Matt Marcotte

Consumers Are Budget Conscious This Shopping Season — Use Data To Turn Browsing Into Buying

Here’s how to use data to drive engagement and loyalty in a tough economy.... Read More

Retail, Data Culture, Customer Experience

M1 Proves Customer and Employee Experience Go Hand-in-Hand

Oct 07, 2022 By Nichola Palmer

M1 Proves Customer and Employee Experience Go Hand-in-Hand

M1 shares insight into its digital transformation and how it improved employee experiences to take customer satisfaction to new heights.... Read More

Trailblazer Story, Customer Story, Customer Experience, Digital Transformation

What is Salesforce Genie?

Oct 04, 2022 By Sanjna Parulekar

What is Salesforce Genie?

Salesforce Genie makes it easy for every business to make sense of all their data from any system, channel, or data stream.... Read More

Innovation, Customer Experience, Future of Work, Data Culture

Build Customer Trust With Values-Based Marketing

Sep 30, 2022 By Carol Emert

You Can Build Customer Trust With Values-Based Marketing – Here’s How

Saying what we do is not enough. Our marketing needs to also say why we do it and what we stand for. ... Read More

Customer Experience, Marketing, Business as a Platform for Change

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In Crisis, IT Leaders Are Keeping Teams and Customers Connected