Feature

Nov 29, 2021 By Nichola Palmer

5 Ways Sansiri Creates a Cohesive Customer Journey

Thailand-based property developer Sansiri is using digital marketing transformation to create a cohesive customer journey.... Read More

Customer Journeys, Customer Experience, Customer Engagement, Trailblazer Story, Marketing, Marketing Personalization

Aug 11, 2021 By Dan Scodellaro

Is Your Marketing Personalisation Strategy Where It Needs To Be?

Many businesses do the bare minimum in terms of marketing personalisation. Here’s why they need to continuously improve beyond the basics.... Read More

Personalization, Marketing, Marketing Personalization, Customer Engagement

Jul 07, 2021 By Chris Jordan

Why Marketers Need a Data Health Check

Here's how marketers should adapt their data-driven marketing strategies in response to privacy updates from Google and Apple.... Read More

Marketing, Personalization, Marketing Personalization, Digital Transformation, Thought Leadership

Feb 16, 2021 By Saurabh Rawal

The Role of AI in Marketing: Beyond Automation, Towards Personalisation

Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.... Read More

Artificial Intelligence, Marketing, Personalization, Marketing Personalization, Marketing Cloud, Commerce Cloud, Pardot

Sep 18, 2020 By Chris Jordan

Why Empathetic Marketing Is the Key To Building Consumer Trust

Consumers demand personalised brand experiences, but also have data privacy concerns. Here’s how marketers can use empathetic marketing to build trust.... Read More

Customer Engagement, Marketing Personalization

Jul 15, 2020 By Chris Jordan

Personalisation in 2020: The 3 Ts

The three Ts of personalisation (targeting, timing, and testing) help marketers to personalise their marketing effectively. Learn more.... Read More

Customer Experience, Digital Marketing, Marketing Personalization, Personalization, Small Business

Jun 15, 2020 By Chris O'Hara

What Is a CDP?

The hottest new piece of marketing technology is the customer data platform (CDP). In order to understand why this category of software has grown rapidly, you have to look at some of the underlying challenges in marketing. Challenges We live in an era where the customer is in control. Amazon can... Read More

Marketing, Marketing Cloud, Analytics, Data Management, Marketing Personalization