Feature

Sep 18, 2020 By Chris Jordan

Why Empathetic Marketing Is the Key To Building Consumer Trust

Consumers demand personalised brand experiences, but also have data privacy concerns. Here’s how marketers can use empathetic marketing to build trust.... Read More

Customer Engagement, Marketing Personalization

Jul 15, 2020 By Chris Jordan

Personalisation in 2020: The 3 Ts

The three Ts of personalisation (targeting, timing, and testing) help marketers to personalise their marketing effectively. Learn more.... Read More

Customer Experience, Digital Marketing, Marketing Personalization, Personalization, Small Business

Jun 15, 2020 By Chris O'Hara

What Is a CDP?

The hottest new piece of marketing technology is the customer data platform (CDP). In order to understand why this category of software has grown rapidly, you have to look at some of the underlying challenges in marketing. Challenges We live in an era where the customer is in control. Amazon can... Read More

Marketing, Marketing Cloud, Analytics, Data Management, Marketing Personalization