Nov 23, 2021 By Pierce Quek

4 Disciplines to Put Organisations on the Path to Customer Centricity

Not all digital transformation projects deliver their targeted outcomes. Here’s what you can do to ensure your project transforms customer experiences.... Read More

Digital Transformation, Trailblazer Story, Customer Engagement, Customer Experience

Nov 17, 2021 By Jim Roth

Case Swarming With Slack: How Salesforce Support Delivers Better, Faster Case Resolution

Case swarming helps service teams scale collaboration and customer satisfaction. Learn how Salesforce’s own support team transformed with Slack.... Read More

Service Cloud, Customer Satisfaction, Customer Experience, Customer Engagement, Service

Nov 12, 2021 By Nichola Palmer

How PLDT Global Personalises Customer Care Using Heroku

Learn how PLDT Global has unlocked its customer data to up level customer care. ... Read More

Customer Experience, Customer Service, Customer Engagement, Trailblazer Story, Service

Nov 10, 2021 By Salesforce

5 IT Challenges and How To Overcome Them With MuleSoft

Here’s how MuleSoft can help businesses overcome the challenges of integrating legacy apps, siloed data, and more.... Read More

IT, Data Management, Customer Experience, Developer, Enterprise Architecture, Digital Transformation

Oct 20, 2021 By Andrew Brandman

Why It’s Time To Redefine Customer Experience in Financial Services

The financial services industry needs to get more personal with customers in order to excel in the new normal. Here’s why. ... Read More

Financial Services, Customer Experience, Trailblazer Story, Customer Engagement, Personalization

Oct 14, 2021 By Salesforce

How To Scale Your Customer Service With Chatbots

Read about how to use customer service chatbots to handle simple tasks and free up your service teams to work on more complex problems.... Read More

Customer Service, Artificial Intelligence, Service, Customer Engagement, Customer Experience

Oct 05, 2021 By Salesforce

Hyper-personalisation Made Easy With Salesforce and MuleSoft

With clicks, not code, MuleSoft can integrate applications and legacy systems into Salesforce CRM to create a single source of truth.... Read More

Personalization, CRM, IT, Customer Experience, Customer Engagement

Sep 29, 2021 By Rob Newell

How To Create Impactful Customer Experiences With Ethical AI

AI can help businesses in many ways — but only if it’s built on a foundation of trust and transparency. Salesforce’s Rob Newell explains. ... Read More

Artificial Intelligence, Customer Experience, Thought Leadership

Sep 21, 2021 By Ian Douglas

4 Ways To Ensure Your Experience Metrics Stay Customer-Centric

It’s time to expand experience KPIs. Learn how to get the most value from your CRM with four customer-centric tips for measuring success. ... Read More

Service, CRM, Service Cloud, Customer Engagement, Customer Satisfaction, Customer Experience