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Key Highlights and Takeaways From Salesforce Live: Asia

Key Highlights and Takeaways From Salesforce Live: Asia

A look back at the great speakers and session highlights that made Salesforce Live: Asia 2021 an unmissable experience.

Salesforce Live: Asia brought our customers, Trailblazers, and employees together virtually.

We learnt from great speakers, heard inspiring customer stories, and caught up on the latest Salesforce innovations. All sessions are now available online,  so you can watch any episode you might have missed.

Let’s take a look at the great speakers and session highlights that made Salesforce Live: Asia an unmissable experience:

Episode 1: Success From Anywhere

We kicked off the series with a keynote from Salesforce Senior Vice President and General Manager for ASEAN, Sujith Abraham. Sujith shared how Salesforce is encouraging job creation, enabling digital transformation, and driving economic growth around the region.

Next, we saw some of the latest Salesforce technology innovations: Future Cloud 3.0, Customer 360, and Hyperforce. We also heard from customers who used Salesforce to transform their businesses:

Cheryl Goh is the Group VP of Marketing and Sustainability at regional powerhouse Grab. With AI, Grab now predicts the best delivery route for drivers and batches orders together based on customer location.

Joshua Tan, Head of CRM at NTUC FairPrice, shared the supermarket chain’s approach to personalising customer communications. This enables them to better predict customer behaviour and respond faster to customer needs across all channels. 

Finally, we heard from Joanna Teo, a Trailblazer who helps upskill workers that have been made redundant. There was also a discussion about the increasing challenges that women in Singapore have faced during the COVID-19 pandemic.

Episode 2: Service Trailblazers

In this episode, AirAsia shared how their super app brings together several businesses like food delivery, logistics, flights, and travel packages. AirAsia’s Customer Happiness team now services multiple business units, not just the airline, and helps meet customer needs across any channel. 

We then heard from United Tractors, the largest distributor of heavy equipment in Indonesia, about their digital transformation journey. They have digitised most paperwork and have improved productivity and reporting for their field service team. That’s a major achievement for a company that supports customers in a diverse country made up of about 17,000 islands.

Episode 3: Sales Trailblazers

Sales needs accurate customer data, sales history, stock information, and product information. Accessible and accurate data goes a long way in boosting customer experience and driving loyalty over the long term.

Globe Telecom is one of the largest mobile network companies in the Philippines. They shared how tapping into analytics and sales data from Sales Cloud helped the company develop strategies to adapt to the pandemic. A smart, guided workflow helped significantly improve the efficiency of customer interactions.

Tenaga Nasional Berhad shared their challenges pivoting from face-to-face service to delivering sales remotely throughout Malaysia. The company had started to develop new renewable energy products and services. The team simplified their rooftop solar customer data, analysed it for opportunities, and refined their approach to deliver more repeat business.

Episode 4: Small & Fast-Growing Business Trailblazers

Fast-growing Buy Now, Pay Later company hoolah shared how they partnered with Salesforce to build a sales methodology and scalable sales structure.  

As a leader in two-factor authentication and mobile security, V-Key discussed their method for developing a digital trust platform for companies to use anywhere online. They also developed a stronger regional partner ecosystem to scale faster and tap into local knowledge, relationships, and opportunities. 

Peer-to-peer marketplace Carousell outlined how they scaled for smarter customer interactions. They use Customer 360 to make sure their customers and prospects aren’t falling through the cracks, and to provide opportunities for better interactions at scale.

Episode 5: Marketers & Digital Experience Trailblazers

Bestselling author, entrepreneur, and teacher Seth Godin shared his future vision of marketing, as well as how marketing teams can prepare for the future.

We also heard from Sephora, the global leader in beauty and marketing innovation. They grew their business through building scalable and automated marketing solutions with Marketing Cloud. Watch this session to learn how Sephora used Journey Builder to develop personalised customer journeys as part of their ecommerce onboarding experience.

Episode 6: Admin & IT Trailblazers

Thanks to low-code and no-code tools, almost anyone can create an app to support their organisations’ unique business needs.

We heard from global energy and solutions company PETRONAS about how they empowered their dealer network of service stations with an e-Service portal. The portal handles all communications, financials, stock, and maintenance tracking between dealers and PETRONAS. 

We featured Ranosys Technologies in a small panel discussion to learn how they built apps on the Customer 360 platform. They also shared how they developed an app to be their internal portal. This portal helps teams across the business sync their efforts and automate some admin tasks.

Also on the panel was Loh Lik Peng, CEO of Unlisted Collection:. He outlined how important employee autonomy and the human touch is for the hospitality industry. 

To round out the episode, we heard from Salesforce CTO of Security, Dr Taher Elgamal, about why trust is the foundation for customer success at Salesforce.

Episode 7: Financial Services Trailblazers

Union Bank of the Philippines (UnionBank) is a digital pioneer. They empowered their team of Relationship Managers to service customers with tools based on the Salesforce platform. UnionBank can now deliver banking services from anywhere, without being limited by the number of branches or usual banking hours.

Life insurer Singlife shared how creating brand trust is key to their successful digital-first experience for customers. They also talked about regional expansion, and gave an update on their recent merger with Aviva Singapore.

Salesforce Live: Asia is available on demand

If you missed any of these episodes, no worries. We made all Salesforce Live: Asia episodes available on-demand, so you can experience the learning, connection, and innovation again. Thanks for tuning in, and come join us again next year!

Watch Salesforce Live: Asia on demand.

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