1.0Salesforcehttps://www.salesforce.com/ap/blogJackie Yeaneyhttps://www.salesforce.com/ap/blog/author/jackie-yeaney/rich600338<blockquote class="wp-embedded-content" data-secret="1bu6LoarJQ"><a href="https://www.salesforce.com/ap/blog/first-party-customer-data/">What is First Party, Second Party and Third Party Data?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.salesforce.com/ap/blog/first-party-customer-data/embed/#?secret=1bu6LoarJQ" width="600" height="338" title="“What is First Party, Second Party and Third Party Data?” — Salesforce" data-secret="1bu6LoarJQ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://wp-bn.salesforce.com/ap/blog/wp-includes/js/wp-embed.min.js </script> https://wp-bn.salesforce.com/ap/blog/wp-content/uploads/sites/8/2023/09/first-party-customer-data-header.webp1500844Discover the power of first party data for your business. Learn how your company can collect valuable insights directly from your audience, including customers, website visitors, and social media followers. Click now to learn more!