{"id":10166,"date":"2024-07-10T07:07:50","date_gmt":"2024-07-10T14:07:50","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10166"},"modified":"2025-08-28T16:49:26","modified_gmt":"2025-08-28T08:49:26","slug":"sales-crm","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/","title":{"rendered":"What Is a Sales CRM? How Does It Help You Streamline Engagement and Close Deals?"},"content":{"rendered":"\n<p>Every sale is a story of connection between needs and solutions, questions and answers. And a sales customer relationship management (CRM) system is essential for making these connections. A sales CRM helps track interactions with customers and creates meaningful engagements that drive business forward.<\/p>\n\n\n\n<p>Most sales organisations aren&#8217;t taking advantage of this pivotal sales tool. The latest <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Sales report<\/a> shows that two-thirds of sales pros say they&#8217;re overwhelmed with too many sales applications, and only 37% agree that their organisations take full advantage of their CRM. Let&#8217;s explore how a <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales CRM<\/a> can help you improve productivity and simplify your operations to make every customer interaction count.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\"><strong>What you&#8217;ll learn:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-what-is-a-sales-crm\">What is a sales CRM?<\/a><\/li>\n\n\n\n<li><a href=\"#h-why-is-a-sales-crm-important\">Why is a sales CRM important?<\/a><\/li>\n\n\n\n<li><a href=\"#h-how-does-a-crm-help-increase-sales\">How does a CRM help increase sales?<\/a><\/li>\n\n\n\n<li><a href=\"#h-5-crm-best-practices\">5 CRM best practices<\/a><\/li>\n\n\n\n<li><a href=\"#h-does-my-company-need-a-sales-crm\">Does my company need a sales CRM?<\/a><\/li>\n\n\n\n<li><a href=\"#h-tips-for-choosing-the-best-crm\">Tips for choosing a CRM<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Drive pipe faster with a single source of truth<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/sales\/cloud\/\">Learn more<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-sales-crm\">What is a sales CRM?<\/h2>\n\n\n\n<p>A sales <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer relationship management (CRM)<\/a> system is software that helps sales teams manage their interactions with customers and simplify pipeline management. It securely stores customer data, harnesses the power of artificial intelligence (AI) to automate key tasks and generate content, and streamlines sales processes to boost efficiency and revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-a-sales-crm-important\">Why is a sales CRM important?<\/h2>\n\n\n\n<p>The latest <a href=\"https:\/\/www.salesforce.com\/ap\/resources\/research-reports\/state-of-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of Sales report<\/a> finds that 69% of sales professionals need efficient tools to manage complexity on the job. A sales CRM helps sales teams stay organised. It stores customer details in one place, making it easy for teams to see past individual interactions, follow up on leads, and close deals. This cuts down on the time spent on paperwork, so sellers can do more of what they do best: connecting with customers and closing deals.<\/p>\n\n\n\n<p>And today&#8217;s CRMs are more than just glorified databases. With the power of AI, your sales teams can access information about your customers, analyse it, and automate everything from writing sales emails to prioritising tasks \u2014 turning them into a lean, mean revenue-generating outfit.<\/p>\n\n\n\n<p>(<a href=\"#h-what-you-ll-learn\">Back to top<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-a-crm-help-increase-sales\">How does a CRM help increase sales?<\/h2>\n\n\n\n<p>A CRM helps sales reps suggest products or services that fit the customer&#8217;s needs. It also helps follow up on leads and reconnect at the right time. For example, if a customer showed interest in a product, the CRM would have a record of this conversation. When that product goes on sale, the salesperson can reach out with a personalised offer. Additionally, a CRM can automate reminders for follow-ups that nudge the customer toward a purchase.<\/p>\n\n\n\n<p>Here&#8217;s how a CRM can be applied at each stage of the sales cycle:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Customer research:<\/strong> A CRM helps you reach potential customers who match your ideal customer profile, so your sales team can be more efficient from the start.<\/li>\n\n\n\n<li><strong>Prospecting:<\/strong> A CRM centralises <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/prospecting\/\" target=\"_blank\" rel=\"noreferrer noopener\">prospect<\/a> information, so marketing and sales teams are on the same page. This centralisation also includes the integration of prospect communication, including email, voice calls, and video calls.<\/li>\n\n\n\n<li><strong>Qualification:<\/strong> A CRM can automate the prioritisation and qualification of leads, so sales teams can focus on prospects that are more likely to close.<\/li>\n\n\n\n<li><strong>Presentation:<\/strong> Sales reps can use the information in the CRM to tailor their presentations to each customer. This helps them address specific customer needs and concerns.<\/li>\n\n\n\n<li><strong>Proposal:<\/strong> CRMs help you easily create personalised proposals tailored to the specific needs and interests of your prospects.<\/li>\n\n\n\n<li><strong>Negotiation:<\/strong> A CRM provides valuable historical data and analytics that sales reps can use during <a href=\"https:\/\/www.salesforce.com\/blog\/contract-negotiation\/\" target=\"_blank\" rel=\"noreferrer noopener\">negotiations<\/a>.<\/li>\n\n\n\n<li><strong>Closing:<\/strong> The CRM provides sales reps with the tools they need to close deals, such as follow-ups or paperwork.<\/li>\n<\/ol>\n\n\n\n<p>(<a href=\"#h-what-you-ll-learn\">Back to top<\/a>)<\/p>\n\n\n<div class=\"subscribe-wrapper-v2 subscribe-wrapper-v2--inline prevent-bottombar-overlap layout alignwide layout-sales is-variation-role-based\" style=\"\">\n\t\t\t\t\t<img decoding=\"async\" class=\"subscribe-success-v2__left-image\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/assets\/images\/rbn-left-sales.png\" alt=\"\">\n\t\n\t<header class=\"subscribe-header-v2\">\n\t\t<h2 class=\"subscribe-header__title\">\n\t\t\tGet the latest articles in your inbox.\t\t<\/h2>\n\t<\/header>\n\n\t<div class=\"subscribe-form-container-v2\">\n\n\t\t<form name=\"reg_form\" class=\"reg_form reg_form--inline subscribe-form__form\" data-form-id=\"subscribe\" data-has-segments=\"true\" method=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"domainSite\" value=\"https:\/\/www.salesforce.com\/ap\/blog\">\n\t<input type=\"hidden\" name=\"DriverCampaignId\" value=\"70130000000sUVq\">\n\t<input type=\"hidden\" name=\"FormCampaignId\" value=\"null\">\n\t<input type=\"hidden\" name=\"FormSubmissionDate\" value=\"2026-04-22T18:31:51+00:00\">\n\t<input type=\"hidden\" name=\"Lead.InfoEmail__c\" value=\"null\">\n\t<input type=\"hidden\" name=\"LeadSource\" value=\"null\">\n\t<input type=\"hidden\" name=\"LeadType\" value=\"null\">\n\t<input type=\"hidden\" name=\"mcloudFormName\" value=\"subscriptionsubscribe\">\n\t<input type=\"hidden\" name=\"PartnerPromoCode\" value=\"None\">\n\t<input type=\"hidden\" name=\"transactionId\" value=\"\">\n\t<input type=\"hidden\" name=\"Web_Form_URL__c\" value=\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/\">\n\t<input type=\"hidden\" name=\"skipForm\" value=\"false\">\n\t<input type=\"hidden\" name=\"conf_page\" value=\"\/form\/conf\/thank-you\">\n\t<input type=\"hidden\" name=\"Lead.Primary_Product_Interest__c\" value=\"Multi-Product\">\n\t<input type=\"hidden\" name=\"UserFirstName\" value=\"0\">\n\t<input type=\"hidden\" name=\"UserLastName\" value=\"0\">\n\t<input type=\"hidden\" name=\"subname\" value=\"RBNBlog\">\n\t<input type=\"hidden\" name=\"NewsletterFilter\" value=\"\">\n\t<input type=\"hidden\" name=\"substatus\" value=\"explicit\">\n\n<input class=\"screen-reader-hidden\" type=\"text\" name=\"Region__c\" autocomplete=\"off\" tabindex=\"-1\" aria-hidden=\"true\" aria-label=\"Region c\">\n<div role=\"group\" aria-label=\"Valid Form Check\">\n\t<input class=\"screen-reader-hidden\" type=\"checkbox\" name=\"validForm\" tabindex=\"-1\" aria-hidden=\"true\" aria-label=\"validForm\">\n<\/div>\n\n<div role=\"group\" aria-label=\"Newsletter Selection\" class=\"subscribe-segment-selection\">\n\t<div class=\"subscribe-segments\">\n\t\t\t\t\t<div class=\"field subscribe-segment__field\">\n\t\t\t\t<label class=\"subscribe-segment\" for=\"sales\">\n\t\t\t\t\t<div class=\"subscribe-segment__body\">\n\t\t\t\t\t\t<h3 class=\"h6 subscribe-segment__title\">Sales<\/h3>\n\n\t\t\t\t\t\t<div class=\"subscribe-segment__checkbox\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"sales\"\n\t\t\t\t\t\t\t\tid=\"sales\"\n\t\t\t\t\t\t\t\tvalue=\"true\"\n\t\t\t\t\t\t\t\tclass=\"segment-checkbox\"\n\t\t\t\t\t\t\t\t checked='checked'\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"subscribe-segment__label\">Selected<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/label>\n\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"field subscribe-segment__field\">\n\t\t\t\t<label class=\"subscribe-segment\" for=\"blogOption\">\n\t\t\t\t\t<div class=\"subscribe-segment__body\">\n\t\t\t\t\t\t<h3 class=\"h6 subscribe-segment__title\">360 Highlights<\/h3>\n\n\t\t\t\t\t\t<div class=\"subscribe-segment__checkbox\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"blogOption\"\n\t\t\t\t\t\t\t\tid=\"blogOption\"\n\t\t\t\t\t\t\t\tvalue=\"true\"\n\t\t\t\t\t\t\t\tclass=\"segment-checkbox\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"subscribe-segment__label\">Selected<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/label>\n\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"field subscribe-segment__field\">\n\t\t\t\t<label class=\"subscribe-segment\" for=\"ceo\">\n\t\t\t\t\t<div class=\"subscribe-segment__body\">\n\t\t\t\t\t\t<h3 class=\"h6 subscribe-segment__title\">CEO<\/h3>\n\n\t\t\t\t\t\t<div class=\"subscribe-segment__checkbox\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"ceo\"\n\t\t\t\t\t\t\t\tid=\"ceo\"\n\t\t\t\t\t\t\t\tvalue=\"true\"\n\t\t\t\t\t\t\t\tclass=\"segment-checkbox\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"subscribe-segment__label\">Selected<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/label>\n\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"field subscribe-segment__field\">\n\t\t\t\t<label class=\"subscribe-segment\" for=\"smallBusinessOwner\">\n\t\t\t\t\t<div class=\"subscribe-segment__body\">\n\t\t\t\t\t\t<h3 class=\"h6 subscribe-segment__title\">Small Business<\/h3>\n\n\t\t\t\t\t\t<div class=\"subscribe-segment__checkbox\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"smallBusinessOwner\"\n\t\t\t\t\t\t\t\tid=\"smallBusinessOwner\"\n\t\t\t\t\t\t\t\tvalue=\"true\"\n\t\t\t\t\t\t\t\tclass=\"segment-checkbox\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"subscribe-segment__label\">Selected<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/label>\n\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"field subscribe-segment__field\">\n\t\t\t\t<label class=\"subscribe-segment\" for=\"it\">\n\t\t\t\t\t<div class=\"subscribe-segment__body\">\n\t\t\t\t\t\t<h3 class=\"h6 subscribe-segment__title\">IT<\/h3>\n\n\t\t\t\t\t\t<div class=\"subscribe-segment__checkbox\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"it\"\n\t\t\t\t\t\t\t\tid=\"it\"\n\t\t\t\t\t\t\t\tvalue=\"true\"\n\t\t\t\t\t\t\t\tclass=\"segment-checkbox\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"subscribe-segment__label\">Selected<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/label>\n\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"field subscribe-segment__field\">\n\t\t\t\t<label class=\"subscribe-segment\" for=\"commerce\">\n\t\t\t\t\t<div class=\"subscribe-segment__body\">\n\t\t\t\t\t\t<h3 class=\"h6 subscribe-segment__title\">Commerce<\/h3>\n\n\t\t\t\t\t\t<div class=\"subscribe-segment__checkbox\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"commerce\"\n\t\t\t\t\t\t\t\tid=\"commerce\"\n\t\t\t\t\t\t\t\tvalue=\"true\"\n\t\t\t\t\t\t\t\tclass=\"segment-checkbox\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"subscribe-segment__label\">Selected<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/label>\n\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"field subscribe-segment__field\">\n\t\t\t\t<label class=\"subscribe-segment\" for=\"marketing\">\n\t\t\t\t\t<div class=\"subscribe-segment__body\">\n\t\t\t\t\t\t<h3 class=\"h6 subscribe-segment__title\">Marketing<\/h3>\n\n\t\t\t\t\t\t<div class=\"subscribe-segment__checkbox\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"marketing\"\n\t\t\t\t\t\t\t\tid=\"marketing\"\n\t\t\t\t\t\t\t\tvalue=\"true\"\n\t\t\t\t\t\t\t\tclass=\"segment-checkbox\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"subscribe-segment__label\">Selected<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/label>\n\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"field subscribe-segment__field\">\n\t\t\t\t<label class=\"subscribe-segment\" for=\"service\">\n\t\t\t\t\t<div class=\"subscribe-segment__body\">\n\t\t\t\t\t\t<h3 class=\"h6 subscribe-segment__title\">Service<\/h3>\n\n\t\t\t\t\t\t<div class=\"subscribe-segment__checkbox\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"checkbox\"\n\t\t\t\t\t\t\t\tname=\"service\"\n\t\t\t\t\t\t\t\tid=\"service\"\n\t\t\t\t\t\t\t\tvalue=\"true\"\n\t\t\t\t\t\t\t\tclass=\"segment-checkbox\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\n\t\t\t\t\t\t\t<span class=\"subscribe-segment__label\">Selected<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/label>\n\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<input\n\t\ttype=\"checkbox\"\n\t\tname=\"segmentSelected\"\n\t\tvalue=\"true\"\n\t\tclass=\"segments-selected-checkbox\"\n\t\tid=\"segment-selection_inline\"\n\t\tdata-error-id=\"segment-selection_inline\"\n\t\tstyle=\"display: none\"\n\t\/>\n\n\t<span class=\"error-msg body-fine\" id=\"segment-selection-errMsg_inline\">\n\t\tPlease select at least one newsletter.\t<\/span>\n<\/div>\n\n\t\t\t<div class=\"subscribe-form__contact-fields\">\n\t\t\t\t<div class=\"subscribe__fields\">\n\t\t\t\t\t<div class=\"field field--grow\">\n\t\t\t\t\t\t<input class=\"subscribe__field-info\" data-error-id=\"UserEmail-errMsg_inline\" id=\"UserEmail_inline\" type=\"email\" name=\"UserEmail\" placeholder=\" \" aria-describedby=\"UserEmail-errMsg\" autocomplete=\"email\" required>\n\t\t\t\t\t\t<label for=\"UserEmail_inline\">Email Address<\/label>\n\t\t\t\t\t\t<span class=\"error-msg body-fine\" id=\"UserEmail-errMsg_inline\" aria-live=\"assertive\">Enter a valid e-mail address<\/span>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n<div class=\"field field--grow\">\n\t<select class=\"subscribe__field-info\" data-error-id=\"CompanyCountry-errMsg_inline\" id=\"CompanyCountry_inline\" name=\"CompanyCountry\" aria-describedby=\"CompanyCountry-errMsg\" autocomplete=\"country-name\" required>\n\t\t<option selected=\"\" value=\"\">Select your country<\/option>\n\t\t\t\t\t<option value=\"US\" label=\"United States\">United States<\/option>\n\t\t\t\t\t<option value=\"AF\" label=\"Afghanistan\">Afghanistan<\/option>\n\t\t\t\t\t<option value=\"AL\" label=\"Albania\">Albania<\/option>\n\t\t\t\t\t<option value=\"DZ\" label=\"Algeria\">Algeria<\/option>\n\t\t\t\t\t<option value=\"AS\" label=\"American Samoa\">American Samoa<\/option>\n\t\t\t\t\t<option value=\"AD\" label=\"Andorra\">Andorra<\/option>\n\t\t\t\t\t<option value=\"AI\" label=\"Anguilla\">Anguilla<\/option>\n\t\t\t\t\t<option value=\"AQ\" label=\"Antarctica\">Antarctica<\/option>\n\t\t\t\t\t<option value=\"AG\" label=\"Antigua And Barbuda\">Antigua And Barbuda<\/option>\n\t\t\t\t\t<option value=\"AR\" label=\"Argentina\">Argentina<\/option>\n\t\t\t\t\t<option value=\"AM\" label=\"Armenia\">Armenia<\/option>\n\t\t\t\t\t<option value=\"AW\" label=\"Aruba\">Aruba<\/option>\n\t\t\t\t\t<option value=\"AU\" label=\"Australia\">Australia<\/option>\n\t\t\t\t\t<option value=\"AT\" label=\"Austria\">Austria<\/option>\n\t\t\t\t\t<option value=\"AZ\" label=\"Azerbaijan\">Azerbaijan<\/option>\n\t\t\t\t\t<option value=\"BS\" label=\"Bahamas, The\">Bahamas, The<\/option>\n\t\t\t\t\t<option value=\"BH\" label=\"Bahrain\">Bahrain<\/option>\n\t\t\t\t\t<option value=\"BD\" label=\"Bangladesh\">Bangladesh<\/option>\n\t\t\t\t\t<option value=\"BB\" label=\"Barbados\">Barbados<\/option>\n\t\t\t\t\t<option value=\"BY\" label=\"Belarus\">Belarus<\/option>\n\t\t\t\t\t<option value=\"BZ\" label=\"Belize\">Belize<\/option>\n\t\t\t\t\t<option value=\"BE\" label=\"Belgium\">Belgium<\/option>\n\t\t\t\t\t<option value=\"BJ\" label=\"Benin\">Benin<\/option>\n\t\t\t\t\t<option value=\"BM\" label=\"Bermuda\">Bermuda<\/option>\n\t\t\t\t\t<option value=\"BT\" label=\"Bhutan\">Bhutan<\/option>\n\t\t\t\t\t<option value=\"BO\" label=\"Bolivia\">Bolivia<\/option>\n\t\t\t\t\t<option value=\"BV\" label=\"Bouvet Is\">Bouvet Is<\/option>\n\t\t\t\t\t<option value=\"BA\" label=\"Bosnia and Herzegovina\">Bosnia and Herzegovina<\/option>\n\t\t\t\t\t<option value=\"BW\" label=\"Botswana\">Botswana<\/option>\n\t\t\t\t\t<option value=\"BR\" label=\"Brazil\">Brazil<\/option>\n\t\t\t\t\t<option value=\"IO\" label=\"British Indian Ocean Territory\">British Indian Ocean Territory<\/option>\n\t\t\t\t\t<option value=\"BN\" label=\"Brunei\">Brunei<\/option>\n\t\t\t\t\t<option value=\"BG\" label=\"Bulgaria\">Bulgaria<\/option>\n\t\t\t\t\t<option value=\"BF\" label=\"Burkina Faso\">Burkina Faso<\/option>\n\t\t\t\t\t<option value=\"BI\" label=\"Burundi\">Burundi<\/option>\n\t\t\t\t\t<option value=\"KH\" label=\"Cambodia\">Cambodia<\/option>\n\t\t\t\t\t<option value=\"CM\" label=\"Cameroon\">Cameroon<\/option>\n\t\t\t\t\t<option value=\"CA\" label=\"Canada\">Canada<\/option>\n\t\t\t\t\t<option value=\"CV\" label=\"Cape Verde\">Cape Verde<\/option>\n\t\t\t\t\t<option value=\"KY\" label=\"Cayman Is\">Cayman Is<\/option>\n\t\t\t\t\t<option value=\"CF\" label=\"Central African Republic\">Central African Republic<\/option>\n\t\t\t\t\t<option value=\"TD\" label=\"Chad\">Chad<\/option>\n\t\t\t\t\t<option value=\"CL\" label=\"Chile\">Chile<\/option>\n\t\t\t\t\t<option value=\"CN\" label=\"China\">China<\/option>\n\t\t\t\t\t<option value=\"HK\" label=\"Hong Kong\">Hong Kong<\/option>\n\t\t\t\t\t<option value=\"MO\" label=\"Macau\">Macau<\/option>\n\t\t\t\t\t<option value=\"CX\" label=\"Christmas Is\">Christmas Is<\/option>\n\t\t\t\t\t<option value=\"CC\" label=\"Cocos (Keeling) Is\">Cocos (Keeling) Is<\/option>\n\t\t\t\t\t<option value=\"CO\" label=\"Colombia\">Colombia<\/option>\n\t\t\t\t\t<option value=\"KM\" label=\"Comoros\">Comoros<\/option>\n\t\t\t\t\t<option value=\"CK\" label=\"Cook Islands\">Cook Islands<\/option>\n\t\t\t\t\t<option value=\"CR\" label=\"Costa Rica\">Costa Rica<\/option>\n\t\t\t\t\t<option value=\"CI\" label=\"Cote D&#039;Ivoire (Ivory Coast)\">Cote D&#039;Ivoire (Ivory Coast)<\/option>\n\t\t\t\t\t<option value=\"HR\" label=\"Croatia (Hrvatska)\">Croatia (Hrvatska)<\/option>\n\t\t\t\t\t<option value=\"CY\" label=\"Cyprus\">Cyprus<\/option>\n\t\t\t\t\t<option value=\"CZ\" label=\"Czech Republic\">Czech Republic<\/option>\n\t\t\t\t\t<option value=\"CD\" label=\"Democratic Republic of the Congo\">Democratic Republic of the Congo<\/option>\n\t\t\t\t\t<option value=\"DK\" label=\"Denmark\">Denmark<\/option>\n\t\t\t\t\t<option value=\"DM\" label=\"Dominica\">Dominica<\/option>\n\t\t\t\t\t<option value=\"DO\" label=\"Dominican Republic\">Dominican Republic<\/option>\n\t\t\t\t\t<option value=\"DJ\" label=\"Djibouti\">Djibouti<\/option>\n\t\t\t\t\t<option value=\"EC\" label=\"Ecuador\">Ecuador<\/option>\n\t\t\t\t\t<option value=\"EG\" label=\"Egypt\">Egypt<\/option>\n\t\t\t\t\t<option value=\"SV\" label=\"El Salvador\">El Salvador<\/option>\n\t\t\t\t\t<option value=\"GQ\" label=\"Equatorial Guinea\">Equatorial Guinea<\/option>\n\t\t\t\t\t<option value=\"ER\" label=\"Eritrea\">Eritrea<\/option>\n\t\t\t\t\t<option value=\"EE\" label=\"Estonia\">Estonia<\/option>\n\t\t\t\t\t<option value=\"ET\" label=\"Ethiopia\">Ethiopia<\/option>\n\t\t\t\t\t<option value=\"FK\" label=\"Falkland Is (Is Malvinas)\">Falkland Is (Is Malvinas)<\/option>\n\t\t\t\t\t<option value=\"FO\" label=\"Faroe Islands\">Faroe Islands<\/option>\n\t\t\t\t\t<option value=\"FJ\" label=\"Fiji Islands\">Fiji Islands<\/option>\n\t\t\t\t\t<option value=\"FI\" label=\"Finland\">Finland<\/option>\n\t\t\t\t\t<option value=\"FR\" label=\"France\">France<\/option>\n\t\t\t\t\t<option value=\"GF\" label=\"French Guiana\">French Guiana<\/option>\n\t\t\t\t\t<option value=\"PF\" label=\"French Polynesia\">French Polynesia<\/option>\n\t\t\t\t\t<option value=\"TF\" label=\"French Southern Territories\">French Southern Territories<\/option>\n\t\t\t\t\t<option value=\"MK\" label=\"F.Y.R.O. Macedonia\">F.Y.R.O. Macedonia<\/option>\n\t\t\t\t\t<option value=\"GA\" label=\"Gabon\">Gabon<\/option>\n\t\t\t\t\t<option value=\"GM\" label=\"Gambia, The\">Gambia, The<\/option>\n\t\t\t\t\t<option value=\"GE\" label=\"Georgia\">Georgia<\/option>\n\t\t\t\t\t<option value=\"DE\" label=\"Germany\">Germany<\/option>\n\t\t\t\t\t<option value=\"GH\" label=\"Ghana\">Ghana<\/option>\n\t\t\t\t\t<option value=\"GI\" label=\"Gibraltar\">Gibraltar<\/option>\n\t\t\t\t\t<option value=\"GR\" label=\"Greece\">Greece<\/option>\n\t\t\t\t\t<option value=\"GL\" label=\"Greenland\">Greenland<\/option>\n\t\t\t\t\t<option value=\"GD\" label=\"Grenada\">Grenada<\/option>\n\t\t\t\t\t<option value=\"GP\" label=\"Guadeloupe\">Guadeloupe<\/option>\n\t\t\t\t\t<option value=\"GU\" label=\"Guam\">Guam<\/option>\n\t\t\t\t\t<option value=\"GT\" label=\"Guatemala\">Guatemala<\/option>\n\t\t\t\t\t<option value=\"GN\" label=\"Guinea\">Guinea<\/option>\n\t\t\t\t\t<option value=\"GW\" label=\"Guinea-Bissau\">Guinea-Bissau<\/option>\n\t\t\t\t\t<option value=\"GY\" label=\"Guyana\">Guyana<\/option>\n\t\t\t\t\t<option value=\"HT\" label=\"Haiti\">Haiti<\/option>\n\t\t\t\t\t<option value=\"HM\" label=\"Heard and McDonald Is\">Heard and McDonald Is<\/option>\n\t\t\t\t\t<option value=\"HN\" label=\"Honduras\">Honduras<\/option>\n\t\t\t\t\t<option value=\"HU\" label=\"Hungary\">Hungary<\/option>\n\t\t\t\t\t<option value=\"IS\" label=\"Iceland\">Iceland<\/option>\n\t\t\t\t\t<option value=\"IN\" label=\"India\">India<\/option>\n\t\t\t\t\t<option value=\"ID\" label=\"Indonesia\">Indonesia<\/option>\n\t\t\t\t\t<option value=\"IE\" label=\"Ireland\">Ireland<\/option>\n\t\t\t\t\t<option value=\"IL\" label=\"Israel\">Israel<\/option>\n\t\t\t\t\t<option value=\"IT\" label=\"Italy\">Italy<\/option>\n\t\t\t\t\t<option value=\"JM\" label=\"Jamaica\">Jamaica<\/option>\n\t\t\t\t\t<option value=\"JP\" label=\"Japan\">Japan<\/option>\n\t\t\t\t\t<option value=\"JO\" label=\"Jordan\">Jordan<\/option>\n\t\t\t\t\t<option value=\"KZ\" label=\"Kazakhstan\">Kazakhstan<\/option>\n\t\t\t\t\t<option value=\"KE\" label=\"Kenya\">Kenya<\/option>\n\t\t\t\t\t<option value=\"KI\" label=\"Kiribati\">Kiribati<\/option>\n\t\t\t\t\t<option value=\"KR\" label=\"Korea, South\">Korea, South<\/option>\n\t\t\t\t\t<option value=\"KW\" label=\"Kuwait\">Kuwait<\/option>\n\t\t\t\t\t<option value=\"KG\" label=\"Kyrgyzstan\">Kyrgyzstan<\/option>\n\t\t\t\t\t<option value=\"LA\" label=\"Laos\">Laos<\/option>\n\t\t\t\t\t<option value=\"LV\" label=\"Latvia\">Latvia<\/option>\n\t\t\t\t\t<option value=\"LB\" label=\"Lebanon\">Lebanon<\/option>\n\t\t\t\t\t<option value=\"LS\" label=\"Lesotho\">Lesotho<\/option>\n\t\t\t\t\t<option value=\"LR\" label=\"Liberia\">Liberia<\/option>\n\t\t\t\t\t<option value=\"LI\" label=\"Liechtenstein\">Liechtenstein<\/option>\n\t\t\t\t\t<option value=\"LT\" label=\"Lithuania\">Lithuania<\/option>\n\t\t\t\t\t<option value=\"LU\" label=\"Luxembourg\">Luxembourg<\/option>\n\t\t\t\t\t<option value=\"MG\" label=\"Madagascar\">Madagascar<\/option>\n\t\t\t\t\t<option value=\"MW\" label=\"Malawi\">Malawi<\/option>\n\t\t\t\t\t<option value=\"MY\" label=\"Malaysia\">Malaysia<\/option>\n\t\t\t\t\t<option value=\"MV\" label=\"Maldives\">Maldives<\/option>\n\t\t\t\t\t<option value=\"ML\" label=\"Mali\">Mali<\/option>\n\t\t\t\t\t<option value=\"MT\" label=\"Malta\">Malta<\/option>\n\t\t\t\t\t<option value=\"MH\" label=\"Marshall Is\">Marshall Is<\/option>\n\t\t\t\t\t<option value=\"MR\" label=\"Mauritania\">Mauritania<\/option>\n\t\t\t\t\t<option value=\"MU\" label=\"Mauritius\">Mauritius<\/option>\n\t\t\t\t\t<option value=\"MQ\" label=\"Martinique\">Martinique<\/option>\n\t\t\t\t\t<option value=\"YT\" label=\"Mayotte\">Mayotte<\/option>\n\t\t\t\t\t<option value=\"MX\" label=\"Mexico\">Mexico<\/option>\n\t\t\t\t\t<option value=\"FM\" label=\"Micronesia\">Micronesia<\/option>\n\t\t\t\t\t<option value=\"MD\" label=\"Moldova\">Moldova<\/option>\n\t\t\t\t\t<option value=\"MC\" label=\"Monaco\">Monaco<\/option>\n\t\t\t\t\t<option value=\"MN\" label=\"Mongolia\">Mongolia<\/option>\n\t\t\t\t\t<option value=\"MS\" label=\"Montserrat\">Montserrat<\/option>\n\t\t\t\t\t<option value=\"MA\" label=\"Morocco\">Morocco<\/option>\n\t\t\t\t\t<option value=\"MZ\" label=\"Mozambique\">Mozambique<\/option>\n\t\t\t\t\t<option value=\"MM\" label=\"Myanmar\">Myanmar<\/option>\n\t\t\t\t\t<option value=\"NA\" label=\"Namibia\">Namibia<\/option>\n\t\t\t\t\t<option value=\"NR\" label=\"Nauru\">Nauru<\/option>\n\t\t\t\t\t<option value=\"NP\" label=\"Nepal\">Nepal<\/option>\n\t\t\t\t\t<option value=\"NL\" label=\"Netherlands, The\">Netherlands, The<\/option>\n\t\t\t\t\t<option value=\"AN\" label=\"Netherlands Antilles\">Netherlands Antilles<\/option>\n\t\t\t\t\t<option value=\"NC\" label=\"New Caledonia\">New Caledonia<\/option>\n\t\t\t\t\t<option value=\"NZ\" label=\"New Zealand\">New Zealand<\/option>\n\t\t\t\t\t<option value=\"NI\" label=\"Nicaragua\">Nicaragua<\/option>\n\t\t\t\t\t<option value=\"NE\" label=\"Niger\">Niger<\/option>\n\t\t\t\t\t<option value=\"NG\" label=\"Nigeria\">Nigeria<\/option>\n\t\t\t\t\t<option value=\"NU\" label=\"Niue\">Niue<\/option>\n\t\t\t\t\t<option value=\"NO\" label=\"Norway\">Norway<\/option>\n\t\t\t\t\t<option value=\"NF\" label=\"Norfolk Island\">Norfolk Island<\/option>\n\t\t\t\t\t<option value=\"MP\" label=\"Northern Mariana Is\">Northern Mariana Is<\/option>\n\t\t\t\t\t<option value=\"OM\" label=\"Oman\">Oman<\/option>\n\t\t\t\t\t<option value=\"PK\" label=\"Pakistan\">Pakistan<\/option>\n\t\t\t\t\t<option value=\"PW\" label=\"Palau\">Palau<\/option>\n\t\t\t\t\t<option value=\"PA\" label=\"Panama\">Panama<\/option>\n\t\t\t\t\t<option value=\"PG\" label=\"Papua new Guinea\">Papua new Guinea<\/option>\n\t\t\t\t\t<option value=\"PY\" label=\"Paraguay\">Paraguay<\/option>\n\t\t\t\t\t<option value=\"PE\" label=\"Peru\">Peru<\/option>\n\t\t\t\t\t<option value=\"PH\" label=\"Philippines\">Philippines<\/option>\n\t\t\t\t\t<option value=\"PN\" label=\"Pitcairn Island\">Pitcairn Island<\/option>\n\t\t\t\t\t<option value=\"PL\" label=\"Poland\">Poland<\/option>\n\t\t\t\t\t<option value=\"PT\" label=\"Portugal\">Portugal<\/option>\n\t\t\t\t\t<option value=\"PR\" label=\"Puerto Rico\">Puerto Rico<\/option>\n\t\t\t\t\t<option value=\"QA\" label=\"Qatar\">Qatar<\/option>\n\t\t\t\t\t<option value=\"CG\" label=\"Republic of the Congo\">Republic of the Congo<\/option>\n\t\t\t\t\t<option value=\"RE\" label=\"Reunion\">Reunion<\/option>\n\t\t\t\t\t<option value=\"RO\" label=\"Romania\">Romania<\/option>\n\t\t\t\t\t<option value=\"RU\" label=\"Russia\">Russia<\/option>\n\t\t\t\t\t<option value=\"RW\" label=\"Rwanda\">Rwanda<\/option>\n\t\t\t\t\t<option value=\"SH\" label=\"Saint Helena\">Saint Helena<\/option>\n\t\t\t\t\t<option value=\"KN\" label=\"Saint Kitts And Nevis\">Saint Kitts And Nevis<\/option>\n\t\t\t\t\t<option value=\"LC\" label=\"Saint Lucia\">Saint Lucia<\/option>\n\t\t\t\t\t<option value=\"PM\" label=\"Saint Pierre and Miquelon\">Saint Pierre and Miquelon<\/option>\n\t\t\t\t\t<option value=\"VC\" label=\"Saint Vincent And The Grenadines\">Saint Vincent And The Grenadines<\/option>\n\t\t\t\t\t<option value=\"WS\" label=\"Samoa\">Samoa<\/option>\n\t\t\t\t\t<option value=\"SM\" label=\"San Marino\">San Marino<\/option>\n\t\t\t\t\t<option value=\"ST\" label=\"Sao Tome and Principe\">Sao Tome and Principe<\/option>\n\t\t\t\t\t<option value=\"SA\" label=\"Saudi Arabia\">Saudi Arabia<\/option>\n\t\t\t\t\t<option value=\"SN\" label=\"Senegal\">Senegal<\/option>\n\t\t\t\t\t<option value=\"rs\" label=\"Serbia\">Serbia<\/option>\n\t\t\t\t\t<option value=\"SC\" label=\"Seychelles\">Seychelles<\/option>\n\t\t\t\t\t<option value=\"SL\" label=\"Sierra Leone\">Sierra Leone<\/option>\n\t\t\t\t\t<option value=\"SG\" label=\"Singapore\">Singapore<\/option>\n\t\t\t\t\t<option value=\"SK\" label=\"Slovakia\">Slovakia<\/option>\n\t\t\t\t\t<option value=\"SI\" label=\"Slovenia\">Slovenia<\/option>\n\t\t\t\t\t<option value=\"SB\" label=\"Solomon Islands\">Solomon Islands<\/option>\n\t\t\t\t\t<option value=\"SO\" label=\"Somalia\">Somalia<\/option>\n\t\t\t\t\t<option value=\"ZA\" label=\"South Africa\">South Africa<\/option>\n\t\t\t\t\t<option value=\"GS\" label=\"South Georgia &amp; The S. Sandwich Is\">South Georgia &amp; The S. Sandwich Is<\/option>\n\t\t\t\t\t<option value=\"ES\" label=\"Spain\">Spain<\/option>\n\t\t\t\t\t<option value=\"LK\" label=\"Sri Lanka\">Sri Lanka<\/option>\n\t\t\t\t\t<option value=\"SR\" label=\"Suriname\">Suriname<\/option>\n\t\t\t\t\t<option value=\"SJ\" label=\"Svalbard And Jan Mayen Is\">Svalbard And Jan Mayen Is<\/option>\n\t\t\t\t\t<option value=\"SZ\" label=\"Swaziland\">Swaziland<\/option>\n\t\t\t\t\t<option value=\"SE\" label=\"Sweden\">Sweden<\/option>\n\t\t\t\t\t<option value=\"CH\" label=\"Switzerland\">Switzerland<\/option>\n\t\t\t\t\t<option value=\"TW\" label=\"Taiwan\">Taiwan<\/option>\n\t\t\t\t\t<option value=\"TJ\" label=\"Tajikistan\">Tajikistan<\/option>\n\t\t\t\t\t<option value=\"TZ\" label=\"Tanzania\">Tanzania<\/option>\n\t\t\t\t\t<option value=\"TH\" label=\"Thailand\">Thailand<\/option>\n\t\t\t\t\t<option value=\"TL\" label=\"Timor-Leste\">Timor-Leste<\/option>\n\t\t\t\t\t<option value=\"TG\" label=\"Togo\">Togo<\/option>\n\t\t\t\t\t<option value=\"TK\" label=\"Tokelau\">Tokelau<\/option>\n\t\t\t\t\t<option value=\"TO\" label=\"Tonga\">Tonga<\/option>\n\t\t\t\t\t<option value=\"TT\" label=\"Trinidad And Tobago\">Trinidad And Tobago<\/option>\n\t\t\t\t\t<option value=\"TN\" label=\"Tunisia\">Tunisia<\/option>\n\t\t\t\t\t<option value=\"TR\" label=\"Turkey\">Turkey<\/option>\n\t\t\t\t\t<option value=\"TC\" label=\"Turks And Caicos Is\">Turks And Caicos Is<\/option>\n\t\t\t\t\t<option value=\"TM\" label=\"Turkmenistan\">Turkmenistan<\/option>\n\t\t\t\t\t<option value=\"TV\" label=\"Tuvalu\">Tuvalu<\/option>\n\t\t\t\t\t<option value=\"UG\" label=\"Uganda\">Uganda<\/option>\n\t\t\t\t\t<option value=\"UA\" label=\"Ukraine\">Ukraine<\/option>\n\t\t\t\t\t<option value=\"AE\" label=\"United Arab Emirates\">United Arab Emirates<\/option>\n\t\t\t\t\t<option value=\"GB\" label=\"United Kingdom\">United Kingdom<\/option>\n\t\t\t\t\t<option value=\"UM\" label=\"United States Minor Outlying Is\">United States Minor Outlying Is<\/option>\n\t\t\t\t\t<option value=\"UY\" label=\"Uruguay\">Uruguay<\/option>\n\t\t\t\t\t<option value=\"UZ\" label=\"Uzbekistan\">Uzbekistan<\/option>\n\t\t\t\t\t<option value=\"VU\" label=\"Vanuatu\">Vanuatu<\/option>\n\t\t\t\t\t<option value=\"VA\" label=\"Vatican City State (Holy See)\">Vatican City State (Holy See)<\/option>\n\t\t\t\t\t<option value=\"VE\" label=\"Venezuela\">Venezuela<\/option>\n\t\t\t\t\t<option value=\"VN\" label=\"Vietnam\">Vietnam<\/option>\n\t\t\t\t\t<option value=\"VG\" label=\"Virgin Islands (British)\">Virgin Islands (British)<\/option>\n\t\t\t\t\t<option value=\"VI\" label=\"Virgin Islands (US)\">Virgin Islands (US)<\/option>\n\t\t\t\t\t<option value=\"WF\" label=\"Wallis And Futuna Islands\">Wallis And Futuna Islands<\/option>\n\t\t\t\t\t<option value=\"EH\" label=\"Western Sahara\">Western Sahara<\/option>\n\t\t\t\t\t<option value=\"YE\" label=\"Yemen\">Yemen<\/option>\n\t\t\t\t\t<option value=\"ZM\" label=\"Zambia\">Zambia<\/option>\n\t\t\t\t\t<option value=\"ZW\" label=\"Zimbabwe\">Zimbabwe<\/option>\n\t\t\t<\/select>\n\t<label for=\"CompanyCountry_inline\" class=\"screen-reader-only\">Select your Country<\/label>\n\t<span class=\"error-msg body-fine\" id=\"CompanyCountry-errMsg_inline\" aria-live=\"assertive\">Select your Country<\/span>\n<\/div>\n\n<div id=\"field-company-state-jp\" class=\"field-company-state field field--grow\">\n\t<select class=\"select-company-state-jp subscribe__field-info\" data-error-id=\"CompanyStateJP-errMsg_inline\" id=\"CompanyStateJP_inline\" name=\"CompanyState\" aria-required=\"false\" aria-describedby=\"CompanyCountryJP-errMsg\" autocomplete=\"address-level1\" required disabled=\"disabled\">\n\t\t<option selected=\"\" value=\"\">State\/province<\/option>\n\t\t\t\t\t<option value=\"Hokkaido\" label=\"\u5317\u6d77\u9053 - Hokkaido\">\u5317\u6d77\u9053 &#8211; Hokkaido<\/option>\n\t\t\t\t\t<option value=\"Aomori\" label=\"\u9752\u68ee\u770c - Aomori\">\u9752\u68ee\u770c &#8211; Aomori<\/option>\n\t\t\t\t\t<option value=\"Iwate\" label=\"\u5ca9\u624b\u770c - Iwate\">\u5ca9\u624b\u770c &#8211; Iwate<\/option>\n\t\t\t\t\t<option value=\"Miyagi\" label=\"\u5bae\u57ce\u770c - Miyagi\">\u5bae\u57ce\u770c &#8211; Miyagi<\/option>\n\t\t\t\t\t<option value=\"Akita\" label=\"\u79cb\u7530\u770c - Akita\">\u79cb\u7530\u770c &#8211; Akita<\/option>\n\t\t\t\t\t<option value=\"Yamagata\" label=\"\u5c71\u5f62\u770c - Yamagata\">\u5c71\u5f62\u770c &#8211; Yamagata<\/option>\n\t\t\t\t\t<option value=\"Fukushima\" label=\"\u798f\u5cf6\u770c - Fukushima\">\u798f\u5cf6\u770c &#8211; Fukushima<\/option>\n\t\t\t\t\t<option value=\"Ibaraki\" label=\"\u8328\u57ce\u770c - Ibaraki\">\u8328\u57ce\u770c &#8211; Ibaraki<\/option>\n\t\t\t\t\t<option value=\"Tochigi\" label=\"\u6803\u6728\u770c - Tochigi\">\u6803\u6728\u770c &#8211; Tochigi<\/option>\n\t\t\t\t\t<option value=\"Gunma\" label=\"\u7fa4\u99ac\u770c - Gunma\">\u7fa4\u99ac\u770c &#8211; Gunma<\/option>\n\t\t\t\t\t<option value=\"Saitama\" label=\"\u57fc\u7389\u770c - Saitama\">\u57fc\u7389\u770c &#8211; Saitama<\/option>\n\t\t\t\t\t<option value=\"Chiba\" label=\"\u5343\u8449\u770c - Chiba\">\u5343\u8449\u770c &#8211; Chiba<\/option>\n\t\t\t\t\t<option value=\"Tokyo\" label=\"\u6771\u4eac\u90fd - Tokyo\">\u6771\u4eac\u90fd &#8211; Tokyo<\/option>\n\t\t\t\t\t<option value=\"Kanagawa\" label=\"\u795e\u5948\u5ddd\u770c - Kanagawa\">\u795e\u5948\u5ddd\u770c &#8211; Kanagawa<\/option>\n\t\t\t\t\t<option value=\"Niigata\" label=\"\u65b0\u6f5f\u770c - Niigata\">\u65b0\u6f5f\u770c &#8211; Niigata<\/option>\n\t\t\t\t\t<option value=\"Toyama\" label=\"\u5bcc\u5c71\u770c - Toyama\">\u5bcc\u5c71\u770c &#8211; Toyama<\/option>\n\t\t\t\t\t<option value=\"Ishikawa\" label=\"\u77f3\u5ddd\u770c - Ishikawa\">\u77f3\u5ddd\u770c &#8211; Ishikawa<\/option>\n\t\t\t\t\t<option value=\"Fukui\" label=\"\u798f\u4e95\u770c - Fukui\">\u798f\u4e95\u770c &#8211; Fukui<\/option>\n\t\t\t\t\t<option value=\"Yamanashi\" label=\"\u5c71\u68a8\u770c - Yamanashi\">\u5c71\u68a8\u770c &#8211; Yamanashi<\/option>\n\t\t\t\t\t<option value=\"Nagano\" label=\"\u9577\u91ce\u770c - Nagano\">\u9577\u91ce\u770c &#8211; Nagano<\/option>\n\t\t\t\t\t<option value=\"Gifu\" label=\"\u5c90\u961c\u770c - Gifu\">\u5c90\u961c\u770c &#8211; Gifu<\/option>\n\t\t\t\t\t<option value=\"Shizuoka\" label=\"\u9759\u5ca1\u770c - Shizuoka\">\u9759\u5ca1\u770c &#8211; Shizuoka<\/option>\n\t\t\t\t\t<option value=\"Aichi\" label=\"\u611b\u77e5\u770c - Aichi\">\u611b\u77e5\u770c &#8211; Aichi<\/option>\n\t\t\t\t\t<option value=\"Mie\" label=\"\u4e09\u91cd\u770c - Mie\">\u4e09\u91cd\u770c &#8211; Mie<\/option>\n\t\t\t\t\t<option value=\"Shiga\" label=\"\u6ecb\u8cc0\u770c - Shiga\">\u6ecb\u8cc0\u770c &#8211; Shiga<\/option>\n\t\t\t\t\t<option value=\"Kyoto\" label=\"\u4eac\u90fd\u5e9c - Kyoto\">\u4eac\u90fd\u5e9c &#8211; Kyoto<\/option>\n\t\t\t\t\t<option value=\"Osaka\" label=\"\u5927\u962a\u5e9c - Osaka\">\u5927\u962a\u5e9c &#8211; Osaka<\/option>\n\t\t\t\t\t<option value=\"Hyogo\" label=\"\u5175\u5eab\u770c - Hyogo\">\u5175\u5eab\u770c &#8211; Hyogo<\/option>\n\t\t\t\t\t<option value=\"Nara\" label=\"\u5948\u826f\u770c - Nara\">\u5948\u826f\u770c &#8211; Nara<\/option>\n\t\t\t\t\t<option value=\"Wakayama\" label=\"\u548c\u6b4c\u5c71\u770c - Wakayama\">\u548c\u6b4c\u5c71\u770c &#8211; Wakayama<\/option>\n\t\t\t\t\t<option value=\"Tottori\" label=\"\u9ce5\u53d6\u770c - Tottori\">\u9ce5\u53d6\u770c &#8211; Tottori<\/option>\n\t\t\t\t\t<option value=\"Shimane\" label=\"\u5cf6\u6839\u770c - Shimane\">\u5cf6\u6839\u770c &#8211; Shimane<\/option>\n\t\t\t\t\t<option value=\"Okayama\" label=\"\u5ca1\u5c71\u770c - Okayama\">\u5ca1\u5c71\u770c &#8211; Okayama<\/option>\n\t\t\t\t\t<option value=\"Hiroshima\" label=\"\u5e83\u5cf6\u770c - Hiroshima\">\u5e83\u5cf6\u770c &#8211; Hiroshima<\/option>\n\t\t\t\t\t<option value=\"Yamaguchi\" label=\"\u5c71\u53e3\u770c - Yamaguchi\">\u5c71\u53e3\u770c &#8211; Yamaguchi<\/option>\n\t\t\t\t\t<option value=\"Tokushima\" label=\"\u5fb3\u5cf6\u770c - Tokushima\">\u5fb3\u5cf6\u770c &#8211; Tokushima<\/option>\n\t\t\t\t\t<option value=\"Kagawa\" label=\"\u9999\u5ddd\u770c - Kagawa\">\u9999\u5ddd\u770c &#8211; Kagawa<\/option>\n\t\t\t\t\t<option value=\"Ehime\" label=\"\u611b\u5a9b\u770c - Ehime\">\u611b\u5a9b\u770c &#8211; Ehime<\/option>\n\t\t\t\t\t<option value=\"Kochi\" label=\"\u9ad8\u77e5\u770c - Kochi\">\u9ad8\u77e5\u770c &#8211; Kochi<\/option>\n\t\t\t\t\t<option value=\"Fukuoka\" label=\"\u798f\u5ca1\u770c - Fukuoka\">\u798f\u5ca1\u770c &#8211; Fukuoka<\/option>\n\t\t\t\t\t<option value=\"Saga\" label=\"\u4f50\u8cc0\u770c - Saga\">\u4f50\u8cc0\u770c &#8211; Saga<\/option>\n\t\t\t\t\t<option value=\"Nagasaki\" label=\"\u9577\u5d0e\u770c - Nagasaki\">\u9577\u5d0e\u770c &#8211; Nagasaki<\/option>\n\t\t\t\t\t<option value=\"Kumamoto\" label=\"\u718a\u672c\u770c - Kumamoto\">\u718a\u672c\u770c &#8211; Kumamoto<\/option>\n\t\t\t\t\t<option value=\"Oita\" label=\"\u5927\u5206\u770c - Oita\">\u5927\u5206\u770c &#8211; Oita<\/option>\n\t\t\t\t\t<option value=\"Miyazaki\" label=\"\u5bae\u5d0e\u770c - Miyazaki\">\u5bae\u5d0e\u770c &#8211; Miyazaki<\/option>\n\t\t\t\t\t<option value=\"Kagoshima\" label=\"\u9e7f\u5150\u5cf6\u770c - Kagoshima\">\u9e7f\u5150\u5cf6\u770c &#8211; Kagoshima<\/option>\n\t\t\t\t\t<option value=\"Okinawa\" label=\"\u6c96\u7e04\u770c - Okinawa\">\u6c96\u7e04\u770c &#8211; Okinawa<\/option>\n\t\t\t<\/select>\n\t<label for=\"CompanyStateJP_inline\" class=\"screen-reader-only\">Select a state\/province<\/label>\n\t<span class=\"error-msg body-fine\" id=\"CompanyStateJP-errMsg_inline\" aria-live=\"assertive\">Select a state\/province<\/span>\n<\/div>\n\n<div id=\"field-company-state-ca\" class=\"field-company-state field field--grow\">\n\t<select class=\"select-company-state-ca subscribe__field-info\" data-error-id=\"CompanyStateCA-errMsg_inline\" id=\"CompanyStateCA_inline\" name=\"CompanyState\" aria-required=\"false\" aria-describedby=\"CompanyCountryCA-errMsg\" autocomplete=\"address-level1\" required disabled=\"disabled\">\n\t\t<option selected=\"\" value=\"\">State\/province<\/option>\n\t\t\t\t\t<option value=\"AB\" label=\"Alberta\">Alberta<\/option>\n\t\t\t\t\t<option value=\"BC\" label=\"British Columbia\">British Columbia<\/option>\n\t\t\t\t\t<option value=\"MB\" label=\"Manitoba\">Manitoba<\/option>\n\t\t\t\t\t<option value=\"NB\" label=\"New Brunswick\">New Brunswick<\/option>\n\t\t\t\t\t<option value=\"NL\" label=\"Newfoundland\">Newfoundland<\/option>\n\t\t\t\t\t<option value=\"NT\" label=\"Northwest Territories\">Northwest Territories<\/option>\n\t\t\t\t\t<option value=\"NS\" label=\"Nova Scotia\">Nova Scotia<\/option>\n\t\t\t\t\t<option value=\"NU\" label=\"Nunavut\">Nunavut<\/option>\n\t\t\t\t\t<option value=\"ON\" label=\"Ontario\">Ontario<\/option>\n\t\t\t\t\t<option value=\"PE\" label=\"Prince Edward Island\">Prince Edward Island<\/option>\n\t\t\t\t\t<option value=\"QC\" label=\"Quebec\">Quebec<\/option>\n\t\t\t\t\t<option value=\"SK\" label=\"Saskatchewan\">Saskatchewan<\/option>\n\t\t\t\t\t<option value=\"YT\" label=\"Yukon\">Yukon<\/option>\n\t\t\t<\/select>\n\t<label for=\"CompanyStateCA_inline\" class=\"screen-reader-only\">Select a state\/province<\/label>\n\t<span class=\"error-msg body-fine\" id=\"CompanyStateCA-errMsg_inline\" aria-live=\"assertive\">Select a state\/province<\/span>\n<\/div>\n\n<div id=\"field-company-state-usa\" class=\"field-company-state field field--grow\">\n\t<select class=\"select-company-state-usa subscribe__field-info\" data-error-id=\"CompanyStateUSA-errMsg_inline\" id=\"CompanyStateUSA_inline\" name=\"CompanyState\" aria-required=\"false\" aria-describedby=\"CompanyCountryUSA-errMsg\" autocomplete=\"address-level1\" required disabled=\"disabled\">\n\t\t<option selected=\"\" value=\"\">State\/province<\/option>\n\t\t\t\t\t<option value=\"AL\" label=\"Alabama\">Alabama<\/option>\n\t\t\t\t\t<option value=\"AK\" label=\"Alaska\">Alaska<\/option>\n\t\t\t\t\t<option value=\"AZ\" label=\"Arizona\">Arizona<\/option>\n\t\t\t\t\t<option value=\"AR\" label=\"Arkansas\">Arkansas<\/option>\n\t\t\t\t\t<option value=\"CA\" label=\"California\">California<\/option>\n\t\t\t\t\t<option value=\"CO\" label=\"Colorado\">Colorado<\/option>\n\t\t\t\t\t<option value=\"CT\" label=\"Connecticut\">Connecticut<\/option>\n\t\t\t\t\t<option value=\"DE\" label=\"Delaware\">Delaware<\/option>\n\t\t\t\t\t<option value=\"DC\" label=\"District of Columbia\">District of Columbia<\/option>\n\t\t\t\t\t<option value=\"FL\" label=\"Florida\">Florida<\/option>\n\t\t\t\t\t<option value=\"GA\" label=\"Georgia\">Georgia<\/option>\n\t\t\t\t\t<option value=\"HI\" label=\"Hawaii\">Hawaii<\/option>\n\t\t\t\t\t<option value=\"ID\" label=\"Idaho\">Idaho<\/option>\n\t\t\t\t\t<option value=\"IL\" label=\"Illinois\">Illinois<\/option>\n\t\t\t\t\t<option value=\"IN\" label=\"Indiana\">Indiana<\/option>\n\t\t\t\t\t<option value=\"IA\" label=\"Iowa\">Iowa<\/option>\n\t\t\t\t\t<option value=\"KS\" label=\"Kansas\">Kansas<\/option>\n\t\t\t\t\t<option value=\"KY\" label=\"Kentucky\">Kentucky<\/option>\n\t\t\t\t\t<option value=\"LA\" label=\"Louisiana\">Louisiana<\/option>\n\t\t\t\t\t<option value=\"ME\" label=\"Maine\">Maine<\/option>\n\t\t\t\t\t<option value=\"MD\" label=\"Maryland\">Maryland<\/option>\n\t\t\t\t\t<option value=\"MA\" label=\"Massachusetts\">Massachusetts<\/option>\n\t\t\t\t\t<option value=\"MI\" label=\"Michigan\">Michigan<\/option>\n\t\t\t\t\t<option value=\"MN\" label=\"Minnesota\">Minnesota<\/option>\n\t\t\t\t\t<option value=\"MS\" label=\"Mississippi\">Mississippi<\/option>\n\t\t\t\t\t<option value=\"MO\" label=\"Missouri\">Missouri<\/option>\n\t\t\t\t\t<option value=\"MT\" label=\"Montana\">Montana<\/option>\n\t\t\t\t\t<option value=\"NE\" label=\"Nebraska\">Nebraska<\/option>\n\t\t\t\t\t<option value=\"NV\" label=\"Nevada\">Nevada<\/option>\n\t\t\t\t\t<option value=\"NH\" label=\"New Hampshire\">New Hampshire<\/option>\n\t\t\t\t\t<option value=\"NJ\" label=\"New Jersey\">New Jersey<\/option>\n\t\t\t\t\t<option value=\"NM\" label=\"New Mexico\">New Mexico<\/option>\n\t\t\t\t\t<option value=\"NY\" label=\"New York\">New York<\/option>\n\t\t\t\t\t<option value=\"NC\" label=\"North Carolina\">North Carolina<\/option>\n\t\t\t\t\t<option value=\"ND\" label=\"North Dakota\">North Dakota<\/option>\n\t\t\t\t\t<option value=\"OH\" label=\"Ohio\">Ohio<\/option>\n\t\t\t\t\t<option value=\"OK\" label=\"Oklahoma\">Oklahoma<\/option>\n\t\t\t\t\t<option value=\"OR\" label=\"Oregon\">Oregon<\/option>\n\t\t\t\t\t<option value=\"PA\" label=\"Pennsylvania\">Pennsylvania<\/option>\n\t\t\t\t\t<option value=\"RI\" label=\"Rhode Island\">Rhode Island<\/option>\n\t\t\t\t\t<option value=\"SC\" label=\"South Carolina\">South Carolina<\/option>\n\t\t\t\t\t<option value=\"SD\" label=\"South Dakota\">South Dakota<\/option>\n\t\t\t\t\t<option value=\"TN\" label=\"Tennessee\">Tennessee<\/option>\n\t\t\t\t\t<option value=\"TX\" label=\"Texas\">Texas<\/option>\n\t\t\t\t\t<option value=\"UT\" label=\"Utah\">Utah<\/option>\n\t\t\t\t\t<option value=\"VT\" label=\"Vermont\">Vermont<\/option>\n\t\t\t\t\t<option value=\"VA\" label=\"Virginia\">Virginia<\/option>\n\t\t\t\t\t<option value=\"WA\" label=\"Washington\">Washington<\/option>\n\t\t\t\t\t<option value=\"WV\" label=\"West Virginia\">West Virginia<\/option>\n\t\t\t\t\t<option value=\"WI\" label=\"Wisconsin\">Wisconsin<\/option>\n\t\t\t\t\t<option value=\"WY\" label=\"Wyoming\">Wyoming<\/option>\n\t\t\t<\/select>\n\t<label for=\"CompanyStateUSA_inline\" class=\"screen-reader-only\">Select a state\/province<\/label>\n\t<span class=\"error-msg body-fine\" id=\"CompanyStateUSA-errMsg_inline\" aria-live=\"assertive\">Select a state\/province<\/span>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"subscribe__privacy\" role=\"group\" aria-label=\"Privacy Statement Agreement\">\n\t\t\t\t\t\n<div class=\"privacy-text last\">\n\t\t\t<p class=\"body-fine\">\n\t\t\t<b>Yes,<\/b>\n\t\t\tI would like to receive the Salesblazer newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.\t\t<\/p>\n\t<\/div>\n\n\t<div class=\"privacy-text last\">\n\t\t\t\t<div id=\"js-checkbox-disclaimer\" class=\"explicit\">\n\t\t\t<div class=\"checkbox-accept-div\">\n\t\t\t\t<div class=\"checkbox-accept\">\n\t\t\t\t\t<input data-error-id=\"Accept_Terms__c-errMsg-1\" class=\"checkbox-accept-terms\" type=\"checkbox\" id=\"Accept_Terms__c-1\" name=\"Accept_Terms__c\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"checkbox-accept-label\">\n\t\t\t\t\t<label class=\"body-fine\" for=\"Accept_Terms__c-1\">\n\t\t\t\t\t\tI agree to the <a href=\"https:\/\/www.salesforce.com\/jp\/company\/privacy\/full_privacy\/\" target=\"_blank\">Privacy Statement<\/a> and to the <a href=\"https:\/\/www.salesforce.com\/jp\/company\/privacy-notification-a3\/\" target=\"_blank\">handling of my personal information<\/a>. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. <a href=\"#\" class=\"readMoreLink\" data-toggle=\"collapse\" data-target=\".readMoreCollapse\">Learn More<\/a>\n\t\t\t\t\t\t<div class=\"collapse readMoreCollapse\">\n\t\t\t\t\t\t\tI understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click <a href=\"https:\/\/www.salesforce.com\/jp\/company\/privacy\/full_privacy\/\" target=\"_blank\">here.<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/label>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"clear-both\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"privacy-text-error-div\">\n\t\t\t\t<span class=\"error-msg body-fine privacy-text-error-msg\" id=\"Accept_Terms__c-errMsg_modal\">\n\t\t\t\t\tPlease read and agree to the Master Subscription Agreement\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div id=\"js-disclaimer-language\" class=\"privacy-text privacy-text--disclaimer-language\">\n\t\t\t<p class=\"body-fine\">\n\t\t\t\tBy registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the <a href=\"https:\/\/www.salesforce.com\/company\/privacy\/full_privacy\/\" target=\"_blank\">Privacy Statement<\/a>.\t\t\t<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"btn-container\">\n\t\t\t\t\t<button name=\"Subscribe\" type=\"submit\" class=\"btn btn-primary btn-submit\" formnovalidate>\n\t\t\t\t\t\tSign up now\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/form>\n\n\t<\/div>\n\n\t<div class=\"subscribe-success-v2 subscribe-success-v2--inline\">\n\t\t<h2 class=\"subscribe-success__title\" aria-live=\"assertive\">\n\t\t\tThanks, you&#8217;re subscribed!\t\t<\/h2>\n\t<\/div>\n\t\t\t\t\t<img decoding=\"async\" class=\"subscribe-success-v2__right-image\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/assets\/images\/rbn-right-sales.png\" alt=\"\">\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-crm-best-practices\">5 CRM best practices<\/h2>\n\n\n\n<p>A CRM system is most effective when it supports a well-defined and functional sales strategy. Ensure your CRM enhances your refined sales processes with these tips:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-focus-on-process-before-sales-automation\">1. Focus on process before sales automation<\/h3>\n\n\n\n<p>Don&#8217;t just transfer existing processes into the CRM. Refine and adapt them. This includes reevaluating how your team manages everything from <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/engagement-platform\/what-is-lead-nurturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">leads<\/a> to closing sales. I recommend aligning most of your standard deals with the CRM&#8217;s functionalities. For the rest, develop manageable workarounds that the CRM can handle effectively. Then, once you have your processes in place, you can use AI-powered CRM tools to automate things like drafting emails and conducting account research.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-connect-your-crm-to-your-whole-business\">2. Connect your CRM to your whole business<\/h3>\n\n\n\n<p>CRMs are powerful because they pull data from different sources and store it in a centralised location. To take full advantage of your CRM, make sure it&#8217;s the hub for all customer-related information and is deeply integrated into every aspect of your sales activities. This allows you to track sales opportunities and make adjustments to your sales approach and <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/pricing-strategy-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">pricing strategies<\/a> based on real-time interactions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-make-the-most-of-data-analytics-in-your-crm\">3. Make the most of data analytics in your CRM<\/h3>\n\n\n\n<p>Keep your CRM data consistent by using it to track all your customer interactions in one place. This makes it easier to use and prevent errors. CRMs can also help you clean up your data to remove duplicate contacts. With clean data, you can use <a href=\"https:\/\/www.salesforce.com\/analytics\/crm\/analytics-for-sales-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM analytics<\/a> to create real-time reports and dashboard tools to guide your decision-making. For example, you can find out how your sales are doing, what customers want, and where your business can improve.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-streamline-quoting-and-pricing\">4. Streamline quoting and pricing<\/h3>\n\n\n\n<p>Use the CRM to handle simple\u00a0 product configurations and pricing adjustments efficiently. For more complex sets of products, a <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/cpq\/\" target=\"_blank\" rel=\"noreferrer noopener\">Configure, Price, Quote (CPQ)<\/a> tool\u00a0 helps your reps offer the right products at the right price, every time.\u00a0<\/p>\n\n\n\n<p>The result? A quote-generation process that ensures pricing is accurate and tailored to each customer&#8217;s needs and previous interactions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-regularly-train-your-team\">5. Regularly train your team<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/blog\/sales-training-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Continuous training<\/a> is essential to get your sales reps to use your CRM effectively. Hold training sessions whenever new features are added or when you identify a gap in how the team uses the CRM. This ensures everyone can fully use the system to enhance their sales activities. You can get hands-on with our free <a href=\"https:\/\/www.salesforce.com\/ap\/crm\/crm-course\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM course<\/a>.<\/p>\n\n\n\n<p>(<a href=\"#h-what-you-ll-learn\">Back to top<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-does-my-company-need-a-sales-crm\">Does my company need a sales CRM?<\/h2>\n\n\n\n<p>To determine whether your company needs a sales CRM, you&#8217;ll need to evaluate your current sales processes and your future goals. This software is particularly beneficial if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You&#8217;re experiencing growth:<\/strong> If you&#8217;re scaling beyond a small team, you need a CRM. As your customer data and interactions multiply, manually tracking them will become increasingly impractical. A CRM system can handle this growth seamlessly, making sure no customer detail is overlooked.<\/li>\n\n\n\n<li><strong>Sales processes are becoming complex<\/strong>: If you&#8217;re managing multiple product lines and a diverse customer base, a CRM can help simplify things by providing personalised product offerings and <a href=\"https:\/\/www.salesforce.com\/blog\/dynamic-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">dynamic pricing<\/a>. This helps you stay competitive.<\/li>\n\n\n\n<li><strong>You need better customer tracking:<\/strong> Keeping detailed records of customer interactions is essential for tailoring future communications and strategies. A CRM provides the structure you need to maintain comprehensive records and use this information effectively.<\/li>\n\n\n\n<li><strong>You need to simplify wasteful manual processes:<\/strong> Sales teams can use CRMs to automate inefficient manual tasks such as data entry, follow-up reminders, and updating contact information. This frees up time so sales professionals can focus on building deeper relationships with customers, which ultimately boosts productivity and customer satisfaction.<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-nine wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Team Earth has landed<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">We believe that business is the greatest platform for change, and success should be for everyone on Earth and the planet itself. Because the new frontier? It\u2019s right here.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/salesblazer-community.slack.com\/join\/shared_invite\/zt-385fovphf-fxQGRIqM_op9u7qUULdOHg?_ga=2.158118073.205829998.1756172618-373548543.1756090822#\/shared-invite\/email\">Get started<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-nine.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tips-for-choosing-the-best-crm\">Tips for choosing the best CRM<\/h2>\n\n\n\n<p>The right CRM depends on your business needs. For example, if your sales team is highly mobile, choose a CRM with excellent mobile capabilities. If your products are complex, look for a flexible CRM that integrates with configuration and pricing tools. Here are some practical tips when selecting a CRM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ensure seamless integration:<\/strong> Choose a CRM that integrates smoothly with your existing (and potential future) tools. This can include anything from email platforms and call tools to AI software. This integration will help maintain a consistent flow of information across platforms, which is crucial for managing complex sales processes efficiently. <\/li>\n\n\n\n<li><strong>Make sure it can be tailored to your needs:<\/strong> Opt for a CRM that is flexible and can be customised to meet your specific requirements, especially for managing complex pricing structures and sales campaigns. Customisation allows you to tailor the CRM to your business model, optimising your sales processes.<\/li>\n\n\n\n<li><strong>Prioritise sales automation:<\/strong> Your CRM should help <a href=\"https:\/\/www.salesforce.com\/ap\/sales\/what-is-sales-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">automate routine tasks<\/a> effectively, allowing the sales team to focus more on engaging with customers. It also should help them avoid getting bogged down by administrative duties.<\/li>\n\n\n\n<li><strong>Choose a scalable solution:<\/strong> As your company grows, your CRM should be able to handle more data and more complex scenarios without sacrificing performance. It should also be secure, capable of backing up and archiving your history, and flexible enough to adapt to changes.<\/li>\n\n\n\n<li><strong>Consider training and support:<\/strong> Strong CRM training and support are key to maximising the system&#8217;s value. It&#8217;s especially important to provide support when new features are rolled out or when new team members need to be trained.<\/li>\n\n\n\n<li><strong>Weigh costs against long-term benefits:<\/strong> Compare initial implementation costs and the long-term benefits, such as productivity gains, reduced errors, and improved customer and employee retention. Review data from companies of similar size and scope to see the kinds of results they&#8217;ve seen, like a 50% increase in productivity or a 20% boost in revenue. This will give you a realistic idea of what to expect.<\/li>\n<\/ul>\n\n\n\n<p>(<a href=\"#h-what-you-ll-learn\">Back to top<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-your-crm-to-tell-more-sales-success-stories\">Use your CRM to tell more sales success stories<\/h2>\n\n\n\n<p>A sales CRM acts as a library of all your customer interactions, storing every detail of your sales pipeline. By making the most of this tool, you can enhance productivity, foster meaningful customer engagement, and craft a better success story for your business.<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Onboard fast, sell faster<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/form\/demo\/sales\/salesblazer\/?d=7013y000000aCXIAA2&#038;nc=7013y000002m7AMAAY\">Watch the demo<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how the right tech can save time on busywork so you can spend more time selling.<\/p>\n","protected":false},"author":513,"featured_media":10175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"686cc6136a4c324510f68f1fAP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[453,36,57,211,15,521,505,507,508,537,646,666,763,762],"sf_content_type":[],"coauthors":[761],"class_list":["post-10166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-salesblazer","sf_topic-sales-cloud","sf_topic-crm","sf_topic-data-culture","sf_topic-sales","sf_topic-sales-strategy","sf_topic-pipeline-management","sf_topic-sales-operations","sf_topic-sales-representative","sf_topic-sales-fundamentals","sf_topic-crm-analytics","sf_topic-mulesoft","sf_topic-quote-to-cash","sf_topic-revenue-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a Sales CRM &amp; How it Can Help | Salesforce<\/title>\n<meta name=\"description\" content=\"Sales CRM is a tool that lets you store customer and prospect information, campaigns, and more. Learn about Sales CRMs here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Sales CRM? How Does It Help You Streamline Engagement and Close Deals?\" \/>\n<meta property=\"og:description\" content=\"Sales CRM is a tool that lets you store customer and prospect information, campaigns, and more. Learn about Sales CRMs here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-10T14:07:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T08:49:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/salesforceblogheader-final.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Janeen Marquardt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janeen Marquardt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/6c1f2085647f1181fa730a8fb522e966\"}],\"headline\":\"What Is a Sales CRM? How Does It Help You Streamline Engagement and Close Deals?\",\"datePublished\":\"2024-07-10T14:07:50+00:00\",\"dateModified\":\"2025-08-28T08:49:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/\"},\"wordCount\":1597,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/salesforceblogheader-final.webp\",\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/\",\"name\":\"What is a Sales CRM & How it Can Help | Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/salesforceblogheader-final.webp\",\"datePublished\":\"2024-07-10T14:07:50+00:00\",\"dateModified\":\"2025-08-28T08:49:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/5fcb15610ad40502171264ff30a8b22d\"},\"description\":\"Sales CRM is a tool that lets you store customer and prospect information, campaigns, and more. Learn about Sales CRMs here.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#breadcrumb\"},\"inLanguage\":\"en-SG\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/salesforceblogheader-final.webp\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/salesforceblogheader-final.webp\",\"width\":1536,\"height\":864,\"caption\":\"A sales CRM acts as a library of all your customer interactions, storing every detail of your sales pipeline. [Skyword]\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ap\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is a Sales CRM? How Does It Help You Streamline Engagement and Close Deals?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SG\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/6c1f2085647f1181fa730a8fb522e966\",\"name\":\"Janeen Marquardt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SG\",\"@id\":\"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/048b9329e69483edf00b0fe4e52e7d1b\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/Janeen-Marquardt-Salesblazer2023_2029.webp?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/Janeen-Marquardt-Salesblazer2023_2029.webp?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Janeen Marquardt\"},\"description\":\"Janeen Marquardt, MBA, PMP is a distinguished Salesforce architect and strategist with over 15 years of experience in delivering complex business transformation solutions. Janeen is actively involved in the Salesforce community. She serves as a Group Leader in the Salesforce ecosystem, contributing to knowledge sharing and professional development initiatives. Additionally, she is recognized as a Founding Member of the Slack Small Biz Community, showcasing her commitment to fostering connections within the broader Salesforce platform. She is a mentor, a Clicked coach, and a Credential Ambassador.\",\"url\":\"https:\/\/www.salesforce.com\/ap\/blog\/author\/janeen-marquardt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is a Sales CRM & How it Can Help | Salesforce","description":"Sales CRM is a tool that lets you store customer and prospect information, campaigns, and more. Learn about Sales CRMs here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/","og_type":"article","og_title":"What Is a Sales CRM? How Does It Help You Streamline Engagement and Close Deals?","og_description":"Sales CRM is a tool that lets you store customer and prospect information, campaigns, and more. Learn about Sales CRMs here.","og_url":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/","og_site_name":"Salesforce","article_published_time":"2024-07-10T14:07:50+00:00","article_modified_time":"2025-08-28T08:49:26+00:00","og_image":[{"width":1536,"height":864,"url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/salesforceblogheader-final.webp","type":"image\/webp"}],"author":"Janeen Marquardt","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Janeen Marquardt","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/6c1f2085647f1181fa730a8fb522e966"}],"headline":"What Is a Sales CRM? How Does It Help You Streamline Engagement and Close Deals?","datePublished":"2024-07-10T14:07:50+00:00","dateModified":"2025-08-28T08:49:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/"},"wordCount":1597,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/salesforceblogheader-final.webp","inLanguage":"en-SG","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/","url":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/","name":"What is a Sales CRM & How it Can Help | Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/salesforceblogheader-final.webp","datePublished":"2024-07-10T14:07:50+00:00","dateModified":"2025-08-28T08:49:26+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/5fcb15610ad40502171264ff30a8b22d"},"description":"Sales CRM is a tool that lets you store customer and prospect information, campaigns, and more. Learn about Sales CRMs here.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#breadcrumb"},"inLanguage":"en-SG","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/"]}]},{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#primaryimage","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/salesforceblogheader-final.webp","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/salesforceblogheader-final.webp","width":1536,"height":864,"caption":"A sales CRM acts as a library of all your customer interactions, storing every detail of your sales pipeline. [Skyword]"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ap\/blog\/sales-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ap\/blog\/"},{"@type":"ListItem","position":2,"name":"What Is a Sales CRM? How Does It Help You Streamline Engagement and Close Deals?"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#website","url":"https:\/\/www.salesforce.com\/ap\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ap\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SG"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/6c1f2085647f1181fa730a8fb522e966","name":"Janeen Marquardt","image":{"@type":"ImageObject","inLanguage":"en-SG","@id":"https:\/\/www.salesforce.com\/ap\/blog\/#\/schema\/person\/image\/048b9329e69483edf00b0fe4e52e7d1b","url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/Janeen-Marquardt-Salesblazer2023_2029.webp?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/Janeen-Marquardt-Salesblazer2023_2029.webp?w=150&h=150&crop=1","width":"150","height":"150","caption":"Janeen Marquardt"},"description":"Janeen Marquardt, MBA, PMP is a distinguished Salesforce architect and strategist with over 15 years of experience in delivering complex business transformation solutions. Janeen is actively involved in the Salesforce community. She serves as a Group Leader in the Salesforce ecosystem, contributing to knowledge sharing and professional development initiatives. Additionally, she is recognized as a Founding Member of the Slack Small Biz Community, showcasing her commitment to fostering connections within the broader Salesforce platform. She is a mentor, a Clicked coach, and a Credential Ambassador.","url":"https:\/\/www.salesforce.com\/ap\/blog\/author\/janeen-marquardt\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/07\/salesforceblogheader-final.webp","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ap\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/10166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/users\/513"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/comments?post=10166"}],"version-history":[{"count":4,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/10166\/revisions"}],"predecessor-version":[{"id":10178,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/posts\/10166\/revisions\/10178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media\/10175"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/media?parent=10166"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_topic?post=10166"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/sf_content_type?post=10166"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ap\/blog\/wp-json\/wp\/v2\/coauthors?post=10166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}