{"id":10196,"date":"2025-09-02T19:04:28","date_gmt":"2025-09-02T11:04:28","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10196"},"modified":"2025-09-02T19:04:30","modified_gmt":"2025-09-02T11:04:30","slug":"data-governance-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/data-governance-ai\/","title":{"rendered":"Better Data, Smarter AI: The Key Role of a Data Governance Framework"},"content":{"rendered":"\n<p>What&#8217;s the one thing <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/what-is-agentic-ai\/\">agentic AI<\/a> can&#8217;t do without? Data. But just gathering data isn\u2019t going to cut it \u2014 it needs to be accurate, secure, and private to really be valuable in.\u00a0<\/p>\n\n\n\n<p>You need a solid data governance framework to make it all work.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">4 Steps to Achieve Success with Agentforce<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">From assessing your AI readiness to optimising performance, this expert guide will help you create a path for long-term Agentforce success.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/form\/services\/4-steps-to-achieve-success-with-agentforce\/\">Get the guide<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understand-data-governance\"><strong>Understand Data Governance<\/strong><\/h2>\n\n\n\n<p>Imagine <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-data-governance\/\" target=\"_blank\" rel=\"noreferrer noopener\">data governance<\/a> as the organisational system of a well-maintained library. It involves establishing processes, policies, and guidelines to ensure proper data management within an organisation.<\/p>\n\n\n\n<p>Similar to how a librarian determines who can borrow books, how they&#8217;re handled, and ensures their safekeeping, data governance defines who has access to data, its appropriate usage, and protection measures.<\/p>\n\n\n\n<p>Key components of data governance include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/data_quality\/data_quality_getting_started\" target=\"_blank\" rel=\"noreferrer noopener\">Data Quality<\/a>: <\/strong>Guaranteeing that data is current, accurate, complete, and reliable. For example, a retailer requires precise shipping information to ensure timely deliveries.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.salesforce.com\/ap\/platform\/data-security\/what-is-data-security\/\">Data Security<\/a>:<\/strong> Protecting information from theft or unauthorised modifications. Financial institutions, for instance, implement multi-factor authentication to safeguard customer data.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.salesforce.com\/ap\/platform\/data-privacy-compliance\/what-is-data-privacy\/\">Data Privacy<\/a>: <\/strong>Collecting, storing, and utilising personal information responsibly and ethically. Healthcare providers adhere to strict regulations to ensure they only use necessary patient data.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/big-data-strategy?trailmix_creator_id=strailhead&amp;trailmix_slug=architect-data-architecture-and-management\" target=\"_blank\" rel=\"noreferrer noopener\">Data Architecture<\/a>:<\/strong> Organising, integrating, and managing data across the organisation. This includes structures like data lakes for raw data, data warehouses for structured data, and databases for transactional operations.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/lex_implementation_data_management\" target=\"_blank\" rel=\"noreferrer noopener\">Data Management<\/a>:<\/strong> Utilising processes and tools to organise, store, and access data. Platforms like <a href=\"https:\/\/www.salesforce.com\/ap\/data\/\">Data Cloud<\/a> provide a comprehensive view of the customer, enabling real-time insights.<\/li>\n<\/ul>\n\n\n\n<p>Data governance not only keeps your organisation&#8217;s data secure, private, and well-managed, but also ready to use. It&#8217;s like having all the books on the right shelves, labeled correctly, and ready to be checked out.\u00a0<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>D-I-Why? Deploy AI agents faster with Agentforce<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Building and deploying autonomous AI agents takes time. Agentforce, the agentic layer of the Salesforce platform, can reduce time to market by 16x compared to DIY approaches \u2014 with 70% greater accuracy, according to a new Valoir report.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/accelerate-agentic-ai\/\">Read the report<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connect-data-governance-and-agentforce\"><strong>Connect <strong>Data Governance and Agentforce<\/strong><\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Agentforce<\/a> relies on data to learn, make decisions, and improve over time. However, it&#8217;s not just about the quantity of data; quality is paramount.\u00a0<\/p>\n\n\n\n<p>As more industries adopt Agentforce and integrate AI agents into their operations, robust data governance becomes increasingly critical.<\/p>\n\n\n\n<p>A solid data governance framework can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ensure Accuracy and Quality: <\/strong>By setting standards for data collection, management, and storage, organisations can prevent errors, biases, and inconsistencies.<\/li>\n\n\n\n<li><strong>Mitigate Legal and Ethical Risks: <\/strong>Adhering to privacy laws and ethical standards protects individual rights and builds trust.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/manage_the_sfdc_accountability_delegation\/msfw_accountability_delegation_simple_framework\" target=\"_blank\" rel=\"noreferrer noopener\">Facilitate Responsibility, Transparency, and Accountability<\/a>:<\/strong> Clear data governance policies ensure that data usage is transparent and that individuals are accountable for their data practices.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"layout-astro wp-block-salesforce-blog-related-trail\">\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__cloud\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-cloud-layout-astro.png\" alt=\"\">\n\n\t\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__background\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-background-layout-astro.png\" alt=\"\">\n\n\t<div class=\"related-trail__wrapper\">\n\t\t<div class=\"related-trail__content\">\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 345.8 82.8\" aria-hidden=\"true\" class=\"related-trail__logo\"><path fill=\"#1d3767\" d=\"M96.6 33h9v22.6h4.8V33h8.8v-4.3H96.6zm49.8 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\/><\/svg>\n\t\t\t<h2 class=\"wp-block-related-trail__title\">Learn Data Fundamentals <br>for AI<\/h2>\n\t\t\t<p>Learn the importance of data and ethics to prep for the AI innovations shaping our future. <\/p>\n\t\t\t\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/data-fundamentals-for-ai?d=701ed00000MYa63AAD&amp;nc=&amp;utm_source=sfdc&amp;utm_medium=blog&amp;utm_campaign=amer_csgaw&amp;utm_content=agentforce_adoption_blog4_cta3_701ed00000MYa63AAD&amp;utm_term=\" target=\"_blank\" rel=\"noreferrer noopener\">Start learning<\/a><\/div>\n\n\t\t<\/div>\n\t\t<div class=\"related-trail__mock\">\n\t\t\t<div class=\"related-trail__points\">+400 points<\/div>\n\t\t\t<div class=\"related-trail__eyebrow\">Module<\/div>\n\t\t\t<p class=\"related-trail__trail-title h3\">Data Fundamentals for AI<\/p>\n\t\t\t<p class=\"related-trail__trail-description\"><\/p>\n\t\t\t<div class=\"related-trail__actions\">\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 10 10\" aria-hidden=\"true\"><path fill=\"#747474\" fill-rule=\"evenodd\" d=\"m4.93.69.88 2.88c.04.12.16.18.27.18h2.89c.29 0 .4.38.17.56L6.79 6.04c-.1.07-.13.2-.1.32l1.12 2.96c.08.27-.2.5-.44.33L4.85 7.77c-.1-.08-.23-.08-.34 0L1.97 9.65a.29.29 0 0 1-.45-.33L2.6 6.36a.3.3 0 0 0-.1-.32L.17 4.3c-.23-.18-.1-.56.17-.56h2.89c.13 0 .23-.04.27-.18l.9-2.9c.08-.27.46-.25.54.02Z\" clip-rule=\"evenodd\" \/><\/svg>\n<\/div>\n\t\t\t\t<div class=\"related-trail__action\">\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 9 5\" aria-hidden=\"true\"><path fill=\"#747474\" d=\"M4.16 4.5.26 0h7.8z\" \/><\/svg>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__foreground\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-foreground-layout-astro.png\" alt=\"\">\n\t<img decoding=\"async\" class=\"related-trail__illustration related-trail__parks\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/related-trail-parks-layout-astro.png\" alt=\"\">\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-achieve-success-with-change-management\"><strong>Achieve Success with Change Management<\/strong><\/h2>\n\n\n\n<p>As your organisation expands and adopts Agentforce, your data governance program must evolve accordingly. Effective change management is key.<br><\/p>\n\n\n\n<p>Best practices include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Establish a Clear Vision and Goals:<\/strong> Understand the necessity for changes and define desired outcomes. For example, implementing Agentforce to assist with customer inquiries requires a robust data management and governance framework.<\/li>\n\n\n\n<li><strong>Communicate Effectively:<\/strong> Recognise that change can be disruptive. Consistent and transparent communication with all stakeholders helps manage expectations and address concerns. Specifically, dedicated channels like <a href=\"http:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a> can be highly effective for sharing updates.<\/li>\n\n\n\n<li><strong>Train and Educate Employees:<\/strong> Equip your teams with knowledge about new processes to ensure effective implementation. At Salesforce, we provide role-specific <a href=\"https:\/\/trailhead.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a> modules to ensure employees understand and adhere to evolving data governance policies, especially when using Agentforce. For example, customer service and sales representatives can learn the proper methods for collecting and using customer data.<\/li>\n\n\n\n<li><strong>Monitor and Evaluate:<\/strong> Acknowledge that change management is an ongoing process. Continuously assess and adjust initiatives to stay ahead in the evolving landscape of data and AI.<\/li>\n<\/ul>\n\n\n\n<p>By following these best practices, you can ensure your data governance framework remains effective and adaptable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-a-trusted-scalable-data-governance-framework\"><strong>Build a Trusted, Scalable Data Governance Framework<\/strong><\/h2>\n\n\n\n<p>Data serves as the backbone of agentic AI, but its true potential is realised through solid data governance. By ensuring data is accurate, secure, and private, you can maximise AI&#8217;s benefits while building trust and reliability in your systems.<\/p>\n\n\n\n<p>Ready to harness the power of your data? Explore <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/data-fundamentals-for-ai?d=701ed00000MYa63AAD&amp;nc=&amp;utm_source=sfdc&amp;utm_medium=blog&amp;utm_campaign=amer_csgaw&amp;utm_content=agentforce_adoption_blog4_cta3_701ed00000MYa63AAD&amp;utm_term=\" target=\"_blank\" rel=\"noreferrer noopener\">Data Fundamentals for AI\u279a<\/a> on Trailhead.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a data governance framework, you can take control of your data, build trust, and achieve your agentic AI goals.<\/p>\n","protected":false},"author":73,"featured_media":10195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"ea47c3b2c932476ba8edfb28AP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[528,77,13,211,540,18,73,14,472,23,647,648,649,754],"sf_content_type":[],"coauthors":[765],"class_list":["post-10196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-salesforce-platform","sf_topic-best-practices","sf_topic-cio","sf_topic-data-culture","sf_topic-data","sf_topic-digital-transformation","sf_topic-innovation","sf_topic-it","sf_topic-c-suite","sf_topic-artificial-intelligence","sf_topic-ceo","sf_topic-data-analyst","sf_topic-data-strategy","sf_topic-security"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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