{"id":10211,"date":"2025-09-08T16:25:11","date_gmt":"2025-09-08T08:25:11","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10211"},"modified":"2025-09-08T16:25:13","modified_gmt":"2025-09-08T08:25:13","slug":"ai-jobs-to-be-done-designers","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/ai-jobs-to-be-done-designers\/","title":{"rendered":"Here Are Ways AI Helps Designers Rethink Skills and Jobs To Be Done"},"content":{"rendered":"\n<p>At Salesforce, we\u2019re not just building AI, we\u2019re studying how it\u2019s reshaping our own work. This research takes an inward look at how AI is transforming the day-to-day realities of our user experience (UX) design team: how workflows are evolving, what new skills are emerging, and how expectations are shifting.&nbsp;<\/p>\n\n\n\n<p>By understanding our own changes to our Jobs to be Done (JTBD), we\u2019re better equipped to anticipate how AI may impact the broader workforce, and to design solutions that support the future of work. Let\u2019s take a look at what\u2019s changing and what the opportunities are for designer growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-here-s-what-you-ll-learn\">Here\u2019s what you\u2019ll learn:<\/h3>\n\n\n\n<p><a href=\"#h-what-are-jobs-to-be-done-for-ux-designers\">What are Jobs to be Done for UX Designers?<\/a><br><a href=\"#h-five-ways-design-work-is-shifting-and-how-to-respond\">Five ways design work is shifting&nbsp;and how to respond<\/a><br><a href=\"#h-encourage-designers-to-experiment\">Encourage designers to experiment<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-jobs-to-be-done-for-ux-designers-nbsp\">What are Jobs to be Done for UX designers?&nbsp;<\/h2>\n\n\n\n<p>Design work spans a set of core <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/jobs-to-be-done-framework-for-designers\" target=\"_blank\" rel=\"noreferrer noopener\">JTBD<\/a>, which is a framework that focuses on understanding what people are trying to accomplish when they buy or use a product or service. What\u2019s the job or task they\u2019re trying to complete?<\/p>\n\n\n\n<p>Here\u2019s how Salesforce designers are framing their JTBD:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand the business, technology, and domain:<\/strong> Designers need to grasp business goals, domain context, and technical constraints.<\/li>\n\n\n\n<li><strong>Understand the user: <\/strong>Designers must stay connected to user needs, pain points, and behaviours that shape design decisions.<\/li>\n\n\n\n<li><strong>Create and evolve product design visions: <\/strong>Designers explore ideas and generate concepts and artifacts that express a compelling product vision.<\/li>\n\n\n\n<li><strong>Deliver production-ready designs: <\/strong>Designers translate ideas\/visions\/prototypes into high-quality, vetted, implementation-ready assets.<\/li>\n\n\n\n<li><strong>Collaborate across functions: <\/strong>Designers must work with cross-functional partners to drive alignment and shared outcomes.<\/li>\n\n\n\n<li><strong>Contribute to design culture and craft: <\/strong>Designers are expected to strengthen the design team\u2019s practices, people, and standards.<\/li>\n\n\n\n<li><strong>Grow professionally: <\/strong>Designers want to keep their skills sharp, build new skills, and stay current on the industry and practice.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d8d3ef74442&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d8d3ef74442\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"844\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/blog\/wp-content\/uploads\/sites\/2\/2025\/07\/jtbd_learning_path.png?strip=all&#038;quality=95\" alt=\"Graphic showing a flow that visualizes the jobs to be done framing that's listed in the bullet points prior to the image.\" class=\"wp-image-10210\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/jtbd_learning_path.png 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/jtbd_learning_path.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/jtbd_learning_path.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/jtbd_learning_path.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/jtbd_learning_path.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Salesforce designers mapped their Jobs to be Done and the shifts that AI is bringing about. Here&#8217;s what they imagine for the future. [Salesforce Research &amp; Insights]<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-five-ways-design-work-is-shifting-nbsp-and-how-to-respond\">Five ways design work is shifting&nbsp;and how to respond <\/h2>\n\n\n\n<p>As AI shows up across JTBD for designers, it\u2019s reshaping what UX work looks like and what skills designers need to thrive. What follows are five key shifts we\u2019re observing in the role, along with actionable ways to support teams through upskilling and tooling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Efficiency is now a core expectation<\/h3>\n\n\n\n<p>Designers are under growing pressure to \u201cdo more with less,\u201d to get to quality faster, and to actively explore <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">how AI tools can boost productivity<\/a>. Think of it like going from hiking to mountain biking.<\/p>\n\n\n\n<p><strong>What this looks like<\/strong><br>AI is accelerating many aspects of the workflow: summarising research, generating design concepts, building full-fledged prototypes, creating documentation, and tightening feedback loops. It\u2019s also making day-to-day communication more efficient by auto-summarising Slack threads and generating Gemini meeting notes.\u00a0<\/p>\n\n\n\n<p>But without the right skills, these tools don\u2019t always offer efficiency gains. Designers need to know how to write <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/get-started-with-prompts-and-prompt-studio\" target=\"_blank\" rel=\"noreferrer noopener\">effective prompts<\/a>, choose the right tools for the job, and evaluate the AI use cases that can truly save time.<\/p>\n\n\n\n<p><strong>How to respond<\/strong><br>Help designers build prompt fluency and sharpen their instincts about when to bring AI in. We also have an opportunity to refocus the conversation on the value of using AI in pursuit of richer, better outcomes, not just faster ones.<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tTake a Deeper Dive\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/agent-experience-design\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/NewEra_agent_ux_holmes-e1745949687574.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/NewEra_agent_ux_holmes-e1745949687574.png 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/NewEra_agent_ux_holmes-e1745949687574.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/NewEra_agent_ux_holmes-e1745949687574.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/NewEra_agent_ux_holmes-e1745949687574.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/NewEra_agent_ux_holmes-e1745949687574.png?w=150&amp;h=84 150w\" alt=\"On a purple-blue gradient background is an illustration of a mountain range, with beams of light topped with nodes that represent agents. There&#039;s an aurora in the sky.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tWelcome to a New Era of Experience with AI Agents\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/key-ai-skills-for-designers\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/KH_Adobe_Pattarin.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/KH_Adobe_Pattarin.png 1500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/KH_Adobe_Pattarin.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/KH_Adobe_Pattarin.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/KH_Adobe_Pattarin.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/07\/KH_Adobe_Pattarin.png?w=150&amp;h=84 150w\" alt=\"Illustration of a long table with diverse co-workers sitting and standing with their computers. There&#039;s a collage of shapes in the background that represent digital screens and connectivity.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tDesign Jobs Are Getting an AI Makeover\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/news\/stories\/workforce-innovation-playbook-agentic-ai\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tSalesforce Workforce Innovation Playbook\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/digital-transformation-human-centred-design\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/human-centred-designjpg.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/human-centred-designjpg.jpg 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/human-centred-designjpg.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/human-centred-designjpg.jpg?w=150&amp;h=84 150w\" alt=\"Successful Digital Transformations Lead With Human-Centred Design\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tSuccessful Digital Transformations Lead With Human-Centred Design\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-designers-are-stretching-from-makers-to-directors-and-curators\">2. Designers are stretching from makers to directors and curators<\/h3>\n\n\n\n<p>The role is moving from execution to strategic oversight. Designers now spend more time guiding, refining, and aligning design work to goals. Think of it like going from being hands-on to wearing a headset and calling the plays.<\/p>\n\n\n\n<p><strong>What this looks like<\/strong><br>As AI creates components, prototypes, and documentation, designers are stepping back to review that work against intent, standards, and best practices. Direction-setting, critique, and editorial judgment are becoming even more central to the role of a designer.<\/p>\n\n\n\n<p><strong><strong>How to respond<\/strong><\/strong><br>Reinforce design direction and critique skills through frameworks and coaching that are tailored for working with AI. Use AI tools and purpose-build agents to serve as co-reviewers to prompt questions about intent, flag inconsistencies, and identify areas that may need refinement or polish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. There\u2019s a deepening focus on experience and interaction quality<\/h3>\n\n\n\n<p>What \u201cgood\u201d looks like is beginning to shift as designers gain space to explore, \u201cvibe check,\u201d and get deeper. Think of it like graduating from twirls to triple flips.<\/p>\n\n\n\n<p><strong>What this looks like<\/strong><br>Designers are spending more time \u201cexploring their whims.\u201d They&#8217;re experimenting, thinking more deeply about interactions, getting to a fidelity where they can actually feel and assess their ideas, and testing their work across real-world use cases to see where experiences break down. Designers are increasingly shifting emphasis from polished UI\/visuals to deeper UX thinking, backed by evidence and experimentation.&nbsp;<\/p>\n\n\n\n<p><strong><strong>How to respond<\/strong><\/strong><br>Support designers in deepening their interaction design and motion skills. AI tools and purpose-built agents could help expose less-experienced designers to examples of &#8220;great&#8221; interaction design, and provide coaching or critique modeled after expert workflows. They could also help stress-test flows, accessibility or inclusivity standards, real-world use cases, or overlooked edge cases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Systems thinking is becoming a core design skill<\/h3>\n\n\n\n<p>As AI actually helps build the \u201cthing,\u201d there\u2019s an increasing desire and capacity to spend energy ensuring the <em>right things<\/em> are being built. Think of the difference between a soloist and an orchestra. &nbsp;<\/p>\n\n\n\n<p><strong>What this looks like<\/strong><br>Designers are spending more time connecting the dots across products, teams, and work streams. They&#8217;re engaging in alignment meetings and cross-functional conversations to understand the bigger picture and how their piece fits into it. But, much of that context-gathering still happens manually, and can be time-consuming.<\/p>\n\n\n\n<p><strong><strong>How to respond<\/strong><br><\/strong>Strengthen designers\u2019 ability to navigate complex ecosystems by giving them better access to context. AI tools and purpose-built agents could curate knowledge from decks, meeting notes, and <a href=\"https:\/\/www.salesforce.com\/ap\/slack\/agentforce\/\">Slack threads<\/a> to help designers understand adjacent product domains, related initiatives, and cross-product dependencies\u200c \u2014 \u200cwithout sitting in every meeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Generalist skill sets are gaining value<\/h3>\n\n\n\n<p>With AI lowering barriers between roles, designers are increasingly flexing across functions and disciplines. Think of it as less relay and more rugby, where everyone moves the ball down the field together. It&#8217;s messy, collaborative, and the team adapts dynamically to the situation.<\/p>\n\n\n\n<p><strong>What this looks like<\/strong><br>Designers are now conducting their own research, writing product requirements documents, and even generating or evaluating code. Also, they&#8217;re reviewing AI-generated assets created by product managers or others, and need to assess their quality. While they don\u2019t need deep expertise in these adjacent domains, they do need enough fluency to direct AI effectively and curate what comes out.<\/p>\n\n\n\n<p><strong><strong>How to respond<\/strong><\/strong><br>Help designers build lightweight fluency in adjacent roles like product management, engineering, and research. AI tools and purpose-built agents could offer onboarding into new domains and provide in-the-moment coaching to help designers assess outputs beyond their traditional scope.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-encourage-designers-to-experiment\">Encourage designers to experiment<\/h2>\n\n\n\n<p>In a fast-changing landscape, experimentation is one of the best ways designers can learn and lead. Try new tools, test different use cases, and play with prompts.&nbsp;<\/p>\n\n\n\n<p>Teams that make room for tinkering and knowledge sharing are building the fluency and confidence needed to navigate change, <em>and<\/em> shape how AI gets used.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Early insights from our research show how design roles are shifting and where the growth opportunities are.<\/p>\n","protected":false},"author":129,"featured_media":10209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"685352b1b8e6342dc633c77bAP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[30,24,23,601],"sf_content_type":[],"coauthors":[769],"class_list":["post-10211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-careers","sf_topic-future-of-work","sf_topic-artificial-intelligence","sf_topic-designer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How AI Helps Designers Rethink Skills and Jobs to be Done<\/title>\n<meta name=\"description\" content=\"Early insights from our research show how design roles are shifting, where AI is useful for Jobs to be Done, and how designers can upskill.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-jobs-to-be-done-designers\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here Are Ways AI Helps Designers Rethink Skills and Jobs To Be Done\" \/>\n<meta property=\"og:description\" content=\"Early insights from our research show how design roles are shifting, where AI is useful for Jobs to be Done, and how designers can upskill.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/ai-jobs-to-be-done-designers\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-08T08:25:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T08:25:13+00:00\" \/>\n<meta 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