{"id":10214,"date":"2025-09-03T15:59:36","date_gmt":"2025-09-03T07:59:36","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=10214"},"modified":"2025-09-03T15:59:37","modified_gmt":"2025-09-03T07:59:37","slug":"key-ai-skills-for-designers","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ap\/blog\/key-ai-skills-for-designers\/","title":{"rendered":"Design Jobs Are Getting an AI Makeover"},"content":{"rendered":"\n<p>These days, anyone can use natural language with AI to build sleek digital interfaces and automated workflows at scale. Yet, technology alone doesn\u2019t guarantee a great user experience. Only teams equipped with the right skills can deliver outcomes that resonate with customers and employees.&nbsp;<\/p>\n\n\n\n<p>Design and developer roles, in particular, are changing. Designers now code, engineers shape requirements, and product managers prototype. Designers don&#8217;t need to become engineers, nor vice versa. But these roles need to integrate and collaborate with AI tools, like Cursor, to cooperate more closely than ever.&nbsp;<\/p>\n\n\n\n<p>Rigid product development processes\u200c and \u200cdesigners handing off designs to engineers are giving way to fluid, problem-solving teams. As Min Chang emphasised in his blog, AI coding assistants allow designers to focus on the finer details of their creations by functioning as\u200c capable collaborators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-we-re-approaching-this-moment\">How we\u2019re approaching this moment<\/h3>\n\n\n\n<p><a href=\"#h-lead-with-four-critical-design-skills-to-thrive-with-ai\">Lead with four critical design skills to thrive with AI<\/a><br><a href=\"#h-experience-architect-define-the-outcomes-that-matter-most\">Experience architect: Define the outcomes that matter most<\/a><br><a href=\"#h-design-agent-collaboration-get-to-know-your-new-ai-team-member\">Design agent collaboration: Get to know your new AI team member<\/a><br><a href=\"#h-conversation-design-align-agent-behavior-with-human-emotions\">Conversation design: Align agent behaviour with human emotions<\/a><br><a href=\"#h-context-engineering-and-ontology-help-machines-understand-the-real-world\">Context engineering and ontology: Help machines understand the real world<\/a><br><a href=\"#h-invest-in-teams-that-blend-creativity-and-technical-expertise\">Invest in teams that blend creativity and technical expertise<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lead-with-four-critical-design-skills-to-thrive-with-ai\">Lead with four critical design skills to thrive with AI<\/h2>\n\n\n\n<p>As leaders use AI to reshape <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents-user-interface\/\" target=\"_blank\" rel=\"noreferrer noopener\">how businesses engage with customers<\/a>, the opportunities \u2014 and risks \u2014 are vast. Poorly designed interactions with AI can frustrate users and erode trust. An AI agent that misinterprets a customer\u2019s intent can turn a simple query into a dead end.&nbsp;<\/p>\n\n\n\n<p>Conversely, a well-designed experience, powered by tools like Agentforce, can anticipate needs, resolve issues seamlessly, and build loyalty. Thoughtful experience design ensures AI enhances human connections, making it a partner in customers\u2019 journeys, not a barrier.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/ap\/blog\/agent-experience-design\/\">As AI redefines interactions<\/a>, executives must invest in teams that can blend creativity, technical expertise, and empathy to create experiences that feel intuitive and meaningful. This isn\u2019t just about technology; it\u2019s about empowering people to thrive amidst change.<\/p>\n\n\n\n<p>To lead in this era, your teams need to excel in four critical skill areas:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experience architecture (experience outcomes and journeys)<\/li>\n\n\n\n<li>Design agent collaboration (interfaces)<\/li>\n\n\n\n<li>Conversation design (linguistics, culture, and cognition)<\/li>\n\n\n\n<li>Context maps and ontologies (ontology and semantics)<\/li>\n<\/ul>\n\n\n\n<p>These abilities empower teams to navigate converging roles and keep human connection at the core of every interaction.<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer\">\n\t<div>\n\t\t\n\n<div class=\"alignfull wp-block-salesforce-blog-section-heading\">\n\t<h2 class=\"wp-block-salesforce-blog-section-heading__title\">\n\t\t\t\tTake a Deeper Dive\t<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__featured-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/design-what-is-ontology\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/what-is-ontology.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/what-is-ontology.png 1472w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/what-is-ontology.png?w=300&amp;h=170 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/what-is-ontology.png?w=768&amp;h=434 768w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/what-is-ontology.png?w=1024&amp;h=579 1024w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2025\/04\/what-is-ontology.png?w=150&amp;h=85 150w\" alt=\"Illustration of a woman at a desk, with a depiction of connected bits of information in a node-link diagram in the background.\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tWhat is Ontology and Its Role in Agentic Experience Design?\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column wp-block-salesforce-blog-multi-offer__supporting-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/responsible-artificial-intelligence-marketing-automation-ethics\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/responsible-design.jpg?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/responsible-design.jpg 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/responsible-design.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/06\/responsible-design.jpg?w=150&amp;h=84 150w\" alt=\"Responsible AI in Marketing: Embedding Ethics by Design\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tResponsible AI in Marketing: Embedding Ethics by Design\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/prompt-engineering-your-fast-crash-course\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/01\/prompt-engineering.webp?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/01\/prompt-engineering.webp 600w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/01\/prompt-engineering.webp?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2024\/01\/prompt-engineering.webp?w=150&amp;h=100 150w\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tPrompt Engineering: Your Fast Crash Course\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-salesforce-blog-multi-offer-card\">\n\t<a href=\"https:\/\/www.salesforce.com\/ap\/blog\/what-is-a-salesforce-developer\/\" target=\"_blank\" class=\"wp-block-salesforce-blog-multi-offer-card__link \">\n\t\t\t\t\t<figure class=\"wp-block-salesforce-blog-multi-offer-card__image\">\n\t\t\t\t<span class=\"img-object-fit\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/what-is-developer-500x281-1.png?w=300\" sizes=\"100vw\" srcset=\"https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/what-is-developer-500x281-1.png 500w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/what-is-developer-500x281-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/ap\/blog\/wp-content\/uploads\/sites\/8\/2023\/09\/what-is-developer-500x281-1.png?w=150&amp;h=84 150w\" alt=\"\" loading=\"lazy\" \/><\/span>\t\t\t<\/figure>\n\t\t\t\t<h4 class=\"wp-block-salesforce-blog-multi-offer-card__title\">\n\t\t\tWhat Is a Salesforce Developer?\t\t<\/h4>\n\t<\/a>\n<\/div>\n\n<\/div>\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-experience-architect-define-the-outcomes-that-matter-most\">Experience architect: Define the outcomes that matter most<\/h2>\n\n\n\n<p>Experience architecture focuses on designing holistic journeys that integrate AI across every touchpoint. Teams must map how customers move through interactions, whether browsing a product, seeking support, or engaging with marketing content. For example, a customer might start with a personalised ad, transition to a chatbot for support, and end with a tailored product recommendation.\u00a0<\/p>\n\n\n\n<p>Experience architects ensure these touchpoints feel cohesive. This requires collaboration across <a href=\"https:\/\/www.salesforce.com\/blog\/ai-jobs-to-be-done-designers\/\" target=\"_blank\" rel=\"noreferrer noopener\">researchers<\/a>, designers, product managers, and engineers. This shift from siloed design to end-to-end planning demands a unified vision, where teams align on experience outcomes.&nbsp;<\/p>\n\n\n\n<p>Start by envisioning how AI will <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/customer-experience\/\">transform your customer experience<\/a>. Will you streamline service workflows, reducing response times by 30%? Will you personalise marketing at scale, boosting engagement? Next, redefine \u201cdesign\u201d as orchestrating intelligent, adaptive experiences, not just visuals.\u00a0<\/p>\n\n\n\n<p>Then ask, \u201cWhat would need to be true in order to make this a valuable and seamless experience?\u201d Consider data requirements, product architecture, <a href=\"https:\/\/www.lightningdesignsystem.com\/2e1ef8501\/p\/40baae-agentic-experience\" target=\"_blank\" rel=\"noreferrer noopener\">design systems<\/a>, and emotional factors that will impact how your customers feel when they interact with your product or service.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-design-agent-collaboration-get-to-know-your-new-ai-team-member-nbsp\">Design agent collaboration: Get to know your new AI team member&nbsp;<\/h2>\n\n\n\n<p>AI tools can generate good-looking UI prototypes in minutes, democratising design across teams. There will be a rise in design agents, new AI team members that collaborate with humans to build user experiences. These agents take requirements, ask clarifying questions to refine intent, and produce tailored UI prototypes.\u00a0<\/p>\n\n\n\n<p>For example, a product manager might describe a dashboard, and a design agent generates a mockup while also asking, \u201cShould the layout prioritise mobile users?\u201d These agents will even be able to simulate human user behaviour to test designs, identifying usability issues before launching products. A marketer might use it to prototype a campaign landing page, while an engineer iterates on the same design for technical feasibility.\u00a0<\/p>\n\n\n\n<p>But speed and automation aren\u2019t enough. For example, a prototype might look polished but fail to meet accessibility standards or user expectations. The <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/trails\/build-better-ux\" target=\"_blank\" rel=\"noreferrer noopener\">fundamentals of UX design<\/a> \u2013 such as usability, accessibility, and clarity \u2013 remain essential. Design agents will augment creativity, but human judgment will ensure products truly meet customer needs.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conversation-design-align-agent-behaviour-with-human-emotions\">Conversation design: Align agent behaviour with human emotions<\/h2>\n\n\n\n<p>Conversation designers are experts in designing AI agent parameters, prompts, and heuristics. These help align agent behaviour and communication to user needs and expectations. Conversation design comprises a unique skill set that most teams don\u2019t have \u2014 and don\u2019t even know they need. Our conversation design team works with customers to improve agent success rates.<\/p>\n\n\n\n<p>As AI redefines touchpoints across the entire customer lifecycle, conversation design becomes critical. This skill involves crafting natural, engaging dialogues that feel human, not robotic. For example, a well-designed AI agent can guide a customer through a complex issue with empathy, understanding intent and context. This requires designers who excel in user psychology and linguistics, and can optimise agents for responses that align with a brand identity.<\/p>\n\n\n\n<p>Unlike traditional design, conversation design transcends visuals. It lives in the gap between a question and its answer: How people show doubt, rebuild trust, and feel heard. Machines can\u2019t read those cues on their own. <em>Humans can.<\/em><\/p>\n\n\n\n<p><strong>Without conversation design:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The exchange sounds canned and brittle.<\/li>\n\n\n\n<li>Trust cracks even when the facts are right.<\/li>\n\n\n\n<li>People back away because they can&#8217;t trust what it says or what the agent can do.<\/li>\n<\/ul>\n\n\n\n<p><strong>With conversation design:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We translate human cues into clear agent behaviour.<\/li>\n\n\n\n<li>The agent speaks plainly, acts with care, and reflects our values.<\/li>\n\n\n\n<li>Every turn brings clarity, confidence, and room to grow.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-context-engineering-and-ontology-help-machines-understand-the-real-world\">Context engineering and ontology: Help machines understand the real world<\/h2>\n\n\n\n<p>Recently, the term <a href=\"https:\/\/www.youtube.com\/watch?v=ioOHXt7wjhM\" target=\"_blank\" rel=\"noreferrer noopener\">\u201ccontext engineering\u201d<\/a> has been on the rise \u2014 but it\u2019s work information architects and ontologists have been doing for a long time. One dimension of this work is context mapping to ensure AI understands your business and customers. By structuring data and context, through <a href=\"https:\/\/www.salesforce.com\/ap\/blog\/design-what-is-ontology\/\">ontologies<\/a>, teams enable tools like Agentforce to deliver relevant, personalised interactions.\u00a0<\/p>\n\n\n\n<p>For example, a retail company might use context mapping and ontologies to define customer preferences, purchase history, and regional trends, allowing <a href=\"https:\/\/www.salesforce.com\/ap\/agentforce\/\">Agentforce<\/a> to recommend products that feel tailored. Context engineering is a related technical skill that considers the user experience and ensures that the information provided to the LLM is presented in a clear, concise, and relevant way, leading to better and more intuitive interactions.\u00a0<\/p>\n\n\n\n<p>This skill blends technical precision and the ability to \u200cstructure data models\u200c with customer empathy, understanding what matters to users. Designers, engineers, and product managers must collaborate to build these frameworks, ensuring AI delivers value without losing the human touch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-invest-in-teams-that-blend-creativity-and-technical-expertise\">Invest in teams that blend creativity and technical expertise<\/h2>\n\n\n\n<p>At Salesforce, we\u2019re embracing the shift to blended roles, encouraging teams to experiment with Agentforce to tackle customer challenges creatively. Leaders must foster a culture of collaboration, curiosity, and continuous learning.<\/p>\n\n\n\n<p>Start by showcasing AI\u2019s potential to augment, not replace, human creativity. Provide training programs that bridge gaps and blend the technical and creative skills necessary to solve cross-functional problems. Prioritise experience architecture and how to collaborate with design agents. Hire conversation designers and context engineers.<\/p>\n\n\n\n<p>The AI era is rapidly reshaping how we design, build, and connect. Investing in upskilling helps move your experience design team up the innovation value chain. And, it\u2019ll ensure you make the most of AI\u2019s strengths while keeping humans at the heart of every experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Four types of critical skills will help you thrive with AI to design great customer experiences.<\/p>\n","protected":false},"author":129,"featured_media":10213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"68477ef03f9ec6fb96b88fc3AP","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[162,24,43,472,23,665,601],"sf_content_type":[],"coauthors":[728],"class_list":["post-10214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-developer","sf_topic-future-of-work","sf_topic-thought-leadership","sf_topic-c-suite","sf_topic-artificial-intelligence","sf_topic-agentforce","sf_topic-designer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Design Jobs Are Getting an AI Makeover with These Critical Skills<\/title>\n<meta name=\"description\" content=\"Designers can thrive with AI, if they train in critical skills, including experience architecture, conversation design, and systems thinking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ap\/blog\/key-ai-skills-for-designers\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Jobs Are Getting an AI Makeover\" \/>\n<meta property=\"og:description\" content=\"Designers can thrive with AI, if they train in critical skills, including experience architecture, conversation design, and systems thinking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ap\/blog\/key-ai-skills-for-designers\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T07:59:36+00:00\" \/>\n<meta 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